i bought cisco€¦ · 15. – 16. marec 2017| cisco connect | portorož, slovenija consequences...
TRANSCRIPT
I bought Cisco equipment, is it original and authorized?
Jiri Kocab
Cisco Brand Protection EMEAR
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Content
Introduction
What is infringing product
Secondary market
Consequences
Our support to you
Contact
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Introduction
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Four Pillars of Brand Protection
Sale
Engagement
• early engagement
• channel protection
• trusted advisor
Channel
Governance
• partner compliance
• partner business reviews
• program integrity
Education & Awareness
• management
• field
• partners
• end Users
• law Enforcement
Investigation & Analysis
• global perspective
• counterfeit and diversion fraud
• anti-counterfeit technologies – detection/prevention
• develop and utilize analytic tools
• law enforcement support
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Defining the issue
Counterfeit • the deliberate use of an existing
name, logo or design on products
that source does not
have Cisco approval
• can be HW/SW/
documents
Otherwise tampered
• Cisco products somehow otherwise tampered, for instance stolen
Parallel market • new products diverted
from authorized sales
channels
• new products sold to someone other than the intended
• used products sold without valid warranty and equipment inspections
Illegally modified
Cisco products modified without Cisco
consent
Authorized • genuine Cisco product
• sold through authorized Cisco channels
• the customer which is using the product is the first end user reported back to Cisco
Infringing product and Secondary market
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Consequences
Which one is original?
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
One single memory slot (ASA5510)
GPL 3,495$
ASA5520
GPL 7,995$
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Consequences
• no Cisco guarantee
• no Support and Service (SmartNet can be canceled)
• no authorized use of Cisco software
• products could be modified and pose threat to the security of End User’s network
• poor quality of counterfeit products, impact on functionality and reliability
• products imported into EEA without Cisco consent constitute illegal import and infringement of Cisco’s intellectual property rights
…of secondary market products
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Alternative to new authorized products Program advantages of Cisco Refresh (formerly Cisco Certified Refurbished Equipment)
Cisco Refresh Grey Market &
pre-owned technology
Revenue Collected by Cisco & Partner Collected by brokers
Distribution Cisco Authorized Channels brokers, on line shops, etc.
Software Current version and licensed Includes often old versions and unlicensed
Support Cisco tested and warranted;
SMARTnet eligible Not tested by Cisco; broker warranty if any; not SMARTnet
eligible
Pricing Around 70% of new
Cisco Capital financing available Dumped on market at around
50% to 70% of new
Recognition Sales, POS None
Availability of Cisco Programs may depend on the region, please consult your Cisco Authorized Distributor or local Cisco office.
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
BuyRight campaign
www.cisco.com/go/buyright
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Few words about how to communicate
do not make any allegations, do not say that someone is trading with counterfeit or infringing products
check addressees of your email and be accurate in your communication
contact Cisco Brand Protection team and we will advise you on further communication and steps
inappropriate communication can be used against you and Cisco
Contact
15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija
Feel free to contact us
Neil Sheridan, Director Brand Protection EMEAR
Tel.: +44 20 8824 2009
Jiri Kocab, Brand Protection Manager EMEAR
Tel: +32 2 704 5032
Cisco Brand Protection website: www.cisco.com/go/bp Partner Locator: www.cisco.com/go/partnerlocator Brand Protection Alias: [email protected]