i b (main report)

41
Introduction Products that are purchased for consumption by the average consumer, alternatively called final goods, consumer goods are the end result of production and manufacturing and are what a consumer will see on the store shelf. Clothing, food, automobiles and jewelry are all examples of consumer goods. Basic materials such as copper are not considered consumer goods because they must be transformed into usable products. The measurement of consumer goods sales is important in the assessment of gross domestic product and in determining the health of the overall economy. Demand for consumer goods indicates whether consumers are willing to part with cash. Items are only counted as consumer goods once - if they are resold, they will not be included in economic calculations. Page 1 of 41

Upload: mh-rahman

Post on 08-Mar-2015

108 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: I B (main report)

Introduction

Products that are purchased for consumption by the average consumer, alternatively called final goods,

consumer goods are the end result of production and manufacturing and are what a consumer will see on

the store shelf.  Clothing, food, automobiles and jewelry are all examples of consumer goods. Basic

materials such as copper are not considered consumer goods because they must be transformed into

usable products.

The measurement of consumer goods sales is important in the assessment of gross domestic product and

in determining the health of the overall economy. Demand for consumer goods indicates whether

consumers are willing to part with cash. Items are only counted as consumer goods once - if they are

resold, they will not be included in economic calculations.

Page 1 of 32

Page 2: I B (main report)

Company Profile:

Square Consumer Products Limited, has started its journey in 2001 as a member of Square

Group, the leading corporate house in Bangladesh. Within a short span of time, it has been able

to create a strong foothold in the market through its quality products and customer services. For

its obsession with quality management, the company had obtained the international quality

standard ISO 9001 in 2005. Strong commitment to quality, adoption of advanced technology,

stress on human resource development, focus on continuous improvement and introduction of

new products for the growing markets have given the company a decisive position in the

industry. Recently the company achieved ISO 22000 for its food safety management system.

Square Consumer Products Limited has introduced three popular brands in the market namely

Radhuni, Ruchi and Chashi. Radhuni is the flagship brand of the company. Just after its

introduction, Radhuni drew the attention of housewives who demanded convenience and time

saving cooking. The product range of Radhuni is enriched with basic spices, mixed spices,

cereals & pulses based products, edible oil and dairy. On the other hand, Ruchi is providing

ready-to-eat snacks like Chanachur, Fried Dal, Banana Chips, Jhuribhaja, Peanut, Chutney,

Pickles and Honey. Ruchi has won the heart of the youngsters for its healthy, tasty & innovative

ground breaking products.

The new brand of the company, Chashi is the landmark of those products which are collected

directly from the farmers having the indigenous essence and freshness. The company assures to

meet the increasing demand for quality products both at home and abroad. The products with

international standards are being exported to more than 22 countries. Dedication to quality,

Page 2 of 32

Page 3: I B (main report)

innovative products, customer service and reasonable price has given the company a unique

position in the food market.

Mission Statement

We want to be the world-class food products manufacturer in Bangladesh by ensuring intrinsic

quality products and customer services with state-of-the-art technology and motivated

employees.

 

Objectives

  To continue to provide the very best of what the consumer wants

  To explore new segments of market and to cater to it

  To continue to assure intrinsic quality of hygienic food products

  To enhance consumers' standard of food habit

  To ensure that the products are available at consumers' doorsteps

  To enhance the strength and skill of the organization that will contribute to company's

increasing growth both in domestic and global markets

 

Chronological Milestone

Square Consumer Products Limited has accomplished a number of noteworthy feats since its

journey began. These are listed below:

 

Year 2001:

 Square Consumer Products Limited introduced Radhuni and Ruchi in July, 2001 in the

market.

 Products at the time of launching were Chilli Powder, Turmeric Powder, Coriander

Powder and Ruchi Chanachur (Regular).

  Year 2002:

Page 3 of 32

Page 4: I B (main report)

  Square Consumer Products Limited started exporting to South Korea.

 

Year 2005:

  The company obtained ISO 9001:2000 certification for its Quality Management System.

  SME Award 2005 for Best Medium / Corporate Management.

 

Year 2009:

  Square Consumer Products Limited introduced it's third brand Chashi in July.

 

Year 2010:

The company obtained ISO 22000 certification for it's food safety management systems

requirement for organization in the food chain.

Types of Brand:

Square Consumer Products Limited has introduced three popular brands in the market namely

Radhuni, Ruchi and Chashi. Radhuni is the flagship brand of the company.

1. Radhuni.

2. Ruchi.

3. Chashi.

Page 4 of 32

Page 5: I B (main report)

Various Product of Radhuni :

  In edible oil range at present we have mustard oil.

Radhuni Pure Mustard Oil is manufactured from the

finest grade of indigenous mustard seeds and purified

in fully automated plant.

PURE MUSTARD OIL

Radhuni Pure Mustard Oil is made from hand-picked mustard seed that guarantees the best

quality mustard oil. It is produced in a fully automatic line from seed cleaning up to bottling and

capping. Its cold press expelling technology ensures to retain natural flavor, pungency and

essence in the product. Highly efficient filtering gives good color and zero solid particle content.

Radhuni Pure Mustard Oil contains a large amount of mono-unsaturated fatty acid which

restricts the increase of harmful cholesterol.

Available pack sizes: 250 ml, 500ml & 1liter.

Page 5 of 32

Page 6: I B (main report)

  Numerous households across Bangladesh have enabled Radhuni basic spices to claim leadership in the local market. Millions have placed their trust in Radhuni because the basic spices come from hand-picked best quality raw materials. While strictly maintaining international quality standards, Radhuni delivers unparalleled purity.

CHILLI POWDER

Radhuni Chilli Powder is produced from the best variety of red chilli which delivers the desired red color & hotness by providing capsaicin, the main flavoring compound for hotness and capsanthin, the main coloring compound in proper composition.

Available pack sizes: 100g, 200g, 400g, 500g & 5000g (Either in pouch or inner carton form)

 

 

TURMERIC POWDER

Radhuni Turmeric Powder guarantees the proper proportion of Curcumin from its hand-picked best turmeric. Thus it gives your dishes a brilliant golden yellow color.

Available pack sizes: 100g, 200g, 400g, 500g & 5000g(Either in pouch or inner carton form)

 

 

CORIANDER POWDER

Radhuni Coriander Powder has the distinct flavor and fragrance of coriander for your delicious preparations.

Available pack sizes: 100g, 200g, 400g, 500g & 5000g(Either in pouch or inner carton form)

 

 

Page 6 of 32

Page 7: I B (main report)

CUMIN POWDER

Radhuni Cumin Powder is prepared from selected high-grade cumin to ensure fresh aroma & real taste of cumin.

Available pack sizes: 100g, 200g, 400g, 500g & 5000g(Either in pouch or inner carton form)

 

 

GINGER POWDER

Made from the hand-picked best gingers, Radhuni Ginger Powder has all the food qualities intact and adds much to the taste of the menu.

Available pack sizes: 35g & 100g(Either in pouch or inner carton form)

 

  When you want to cook mouth-watering sub-continental cuisine, the hassle of gathering all the necessary ingredients can sometimes put you off. The elaborate cooking procedure can also appear complex and confusing. For such dishes, having the right ingredients in the right amount and knowing the cooking procedure make life easier and much more convenient than before. With Radhuni Mixed Spices, one can get the best taste easily.

MEAT CURRY MASALA  

Page 7 of 32

Page 8: I B (main report)

Radhuni Meat Curry Masala has the right combination of chilli, turmeric, coriander, cumin, fenugreek etc. for the authentic taste of meat curry. It can be used for cooking all types of meat.

Available pack sizes: 100g & 200g

 

FISH CURRY MASALA

The combination of spices in Radhuni Fish Curry Masala brings out the traditional taste of local fish curry. Any kind of fish can be cooked with Radhuni Fish Curry Masala.

Available pack sizes: 100g & 200g

 

 

CURRY POWDER

Use Radhuni Curry Powder to cook any type of fish and meat to get the best taste without any hassle.

Available pack sizes: 200g, 400g & 1000g

 

 

VEGETABLE MASALA

For delicious vegetable dishes, Radhuni Vegetable Masala has all the right ingredients in the right amount for fast and easy cooking.

 

 

Page 8 of 32

Page 9: I B (main report)

Available pack size: 50g

KABAB MASALA

Radhuni Kabab Masala is a rich mixture of spices necessary for preparing mouth-watering kababs.

Available pack size: 50g

 

 

BIRYANI MASALA

The proper mixing of different spices according to the age-old recipe of Biryani comes to you in Radhuni Biryani Masala. Get the unique taste of mutton, beef and chicken Biryani at your home at ease.

Available pack size: 55g

 

 

BORHANI MASALA

Radhuni Borhani Masala eases preparation of the most popular beverage in our local culture. Borhani is always present before the rich meals in every special occasion and festival.

Available pack size: 50g

 

 

 

 

Page 9 of 32

Page 10: I B (main report)

CHATPATI MASALA

Blend of different spices makes the preparation of chatpati so easy at your home.

Available pack size: 50g

 

GARAM MASALA

Radhuni Garam Masala is an appropiate mixture of cinnamon, cardamom, clove, bay leaf, nutmeg, mace and black pepper used mainly for meat & fish dishes and different curries to enhance taste and flavor.

Available pack size: 100g

 

 

PANCHFORAN

Radhuni Panchforan is a mixture of different spices like cumin, black cumin, aniseed, fenugreek, radhuni and mustard. It is used especially for preparing vegetable curry, fish curry, pickles, chutney etc.

Available pack sizes: 50g & 100g

 

 

 

Easy Mix

Radhuni Easy Mix is an extension of Radhuni Mixed Spices for those with a busy schedule or lack of cooking practice. It makes cooking easy & fast because all are in the packs at right proportion & quantity except edible oil, sour curd & meat. Each contains easy cooking method on back side of the pack. It ensures the best taste, aroma & flavor of food. Radhuni Easy Mix with advanced benefits is the first in the market.

Page 10 of 32

Page 11: I B (main report)

ROAST MASALA

Radhuni Easy Mix Roast Masala gives you the optimum taste of roast in the easiest way, without having to add any other spices. Just add sour curd in preparation and salt & edible oil in cooking with chicken.

Available pack size: 35g

 

 

REZALA MASALA

Radhuni Easy Mix Rezala Masala gives you the perfect tasting rezala in the easiest way also. Just add sour curd in preparation and salt & edible oil in cooking with mutton or beef.

Available pack size: 38g

 

  Currently we have Pure Gawa Ghee in our Dairy products range. Be amazed with the traditional taste & flavor of Ghee. Make your food more delicious & savory since it contains rich aroma and granule texture. Radhuni Pure Gawa Ghee made from cream of cow’s milk, which contain vitamin A. Perfect ingredient while preparing Biryani, Polao, Korma, Parata, Varta & Halwa etc.

PURE GAWA GHEE

Page 11 of 32

Page 12: I B (main report)

On special occasions and festivals, the culinary delight of our culture comes to life with the enticing aroma and unmistakable flavor of Radhuni Ghee. Prepared under modern hygienic conditions, Radhuni Pure Gawa Ghee delivers you the promise of purity in every pack.

Available pack sizes: 200g & 500g 

How Radhuni brand becoming global brand ?

Square Consumer Products Limited is strengthening its export operations to become a high

performing global player by supplying quality food products at reasonable price. Its products

comply with international phyto-sanitary requirements. Starting its first export to South Korea in

2002, the company is currently exporting the products with international standards in more than

22 countries around the world which includes Europe, North America, Africa, Middle East and

East Asia.

 

    

Page 12 of 32

Page 13: I B (main report)

 

 

APEXADELCHI

FOOTWEAR

LIMITED.

Page 13 of 32

Page 14: I B (main report)

APEXADELCHI FOOTWEAR LIMITED.

A leading manufacturer and exporter of leather footwear from Bangladesh to major shoe retailers

in Western Europe, North Ame rica and Japan.The company has revenues of USD 42 million in

2006. AAFL pioneered the export of value added finished products export in the leather sector of

Bangladesh and is also involved in the local footwear retail business with the second largest shoe

retail network in the country. AAFL has equity , technical and marketing participation from La

Nuova Adelchi one of the largest footwear manufacturers of Italy. Public listed and traded since

1993, AAFL is professionally managed, currently employs 3944 persons and is in full

compliance with Corporate Governance Compliance Report under Section 2CC of the Securities

Exchange Commission Notification Order.

Page 14 of 32

Page 15: I B (main report)

VISION

“Honest Growth”

MISSION

 Sustainable Growth

 Vandor of Choice

 Creating value for our shareholders

 Proactive compliance 

 Corporate Social Responsibility

VALUES

Page 15 of 32

Page 16: I B (main report)

 Respect for people

- Demonstrate respect by developing our people and helping them to achieve high performance standards.

- Treat all people with dignity 

 Integrity

- Honesty

- Walk the talk

 Sense of Urgency

- Strive for speed and simplicity in everything we do.

 Empowerment

- Encourage and reward self-confidence and initiative

- Require accountability

 Courage

- Face reality, make timely difficult decision

CAPACITY

CAPACITY 15,000 pairs of complete shoes per day

MACHINARY - Import from Germany, Italy

Product Devlopment : CRC Italy + Asia

Leather Devlopment in own tannery

PRODUCTION

 Leather men’s and ladies shoes

Page 16 of 32

Page 17: I B (main report)

Styles include:

 Mens’ dress and formals 

 Mens’ Casual 

 Mens’ Dress and Casual Boots

 Ladies Boots

 Mens’ and Ladies Hand stitched Moccasins

How Apex Aldechi Footwear Ltd. brand becoming global brand ?

Apex Adelchi footwear Limited is strengthening its export operations to become a high

performing global player by supplying quality footwear products at reasonable price. Starting its

first export to South USA, Germany, France Italy, Australia, Canada, the company is currently

exporting the products with international standards in more than 22 countries around the world

which includes Scandinavia and Switzerland, Other EU countries.

Germany

France

Italy

Austria

Page 17 of 32

Page 18: I B (main report)

Scandinavia and Switzerland

Other EU countries

Japan

USA

Canada

Incepta

Pharmaceuticals

Limited

Page 18 of 32

Page 19: I B (main report)

Incepta Pharmaceuticals Limited

Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh established in

the year 1999. The company has a very big manufacturing facility located at Savar, 35 kilometer

away from the center of the capital city Dhaka. The company produces various types of dosage

forms which include tablets, capsules, oral liquids, ampoules, dry powder vials, powder for

suspension, nasal sprays, eye drops, creams, ointments, lotions, gels, prefilled syringes, liquid

filled hard gelatin capsules, lyophilized injections etc. Since its inception, Incepta has been

Page 19 of 32

Page 20: I B (main report)

launching new and innovative products in order to fulfill unmet demand of the medical

community. The focus has been to bring more new technologically advanced molecules to this

country.

The company specializes in value added high technology dosage form like sustained release

tablets, quick mouth dissolving tablets, effervescent tablets, barrier coated delayed release

tablets, prefilled syringe products, Insulin and Insulin analogue and other biological products etc.

It has established a modern research and development laboratory for the development of new

advanced dosage forms for various drugs and devices like poorly soluble drugs, dry powder

inhalers, coated pellets, modified release products, taste masked preparation etc.

Incepta has a very competent sales team, which promotes the specialties throughout the country.

The company virtually covers every single corner of the rural as well as urban area of

Bangladesh. It has its own large distribution network having 18 depots all over the country. The

company has a clear vision to become a leading research based dosage form manufacturing

company with global presence within a short period of time. With this view in mind the company

started to expand its business in country around the globe. Currently Incepta exports to 33

different countries around the world. Registration work is going on in many other countries.

With hundreds of brands registered in different countries of the world Incepta is gradually

establishing its presence around the globe.

The Research and Development department for various dosage forms has been very well

developed. Incepta intends to bring newer products of advanced technology through research

hitherto unknown in this country. Such activities will not only benefit the company but also the

total pharmaceutical sector of the country. In the post 2005 era, the company also intends to

embark into the production of Active Pharmaceutical Ingredient (API). Plans are underway to get

into reverse engineering and analogue research in order to produce new API.

Incepta Vaccine Limited a sister concern of Incepta Pharmaceuticals, has already established a

State-of-The-Art Human Vaccine production facility. Incepta Vaccines is planning to launch

human vaccines in the Bangladesh market soon. Through this Incepta will emerge as the first

Page 20 of 32

Page 21: I B (main report)

Bangladeshi company to acquire the technology to produce Human Vaccine. The very large

vaccine production capacity will allow the company to supply its vaccines globally.

On 15th January 2011, Incepta implemented globally acknowledged SAP software system.

Incepta is the first Bangladeshi company to implement SAP to manage resources throughout the

company operation. This world class resource management system will allow the company to

become more efficient and effective in its day to day operation.

The company is continuously expanding its activities beyond the geographical boundary of

Bangladesh. The products are of high standard and therefore these will be exported to both

developed and developing countries. The company is open to collaborate with interested parties

in various countries. The future is wide open and the opportunities are bountiful. Incepta will

continue to strive to provide high quality medicine at affordable prices to the people here in

Bangladesh and other parts of the globe.

Company History

Incepta began its operation with a handful of highly skilled and dedicated professionals guided

by an able leadership. Proper strategic planning, technical excellence, swift and timely decisions

helped us achieve our objectives leading to much faster growth. Incepta was able to anticipate

the need of the market and provide the right product at the right time. High focus on R&D

investment from the very beginning made possible the introduction of quality products ahead of

its competitors in most cases.

Incepta Pharmaceuticals Ltd. is now the 2nd largest company of the country and recognized as

the fastest growing of the top five manufacturing company in the country. Established in the year

1999, the company has come a long way. Currently the Zirabo plant consists of several buildings

Page 21 of 32

Page 22: I B (main report)

with state of the art technology. Dedicated cephalosporin manufacturing building, a specialized

manufacturing building for the production of lyophilized products, insulin and amino acids and

newly built liquid and semisolid manufacturing building and large warehouse is also in

operation.

Another multipurpose building for housing the Research & Development operation along with

the canteen facility is also there. Currently all the products are coming from the plant at Zirabo.

The company now produces almost all types of dosage forms covering nearly all therapeutic

area.

Incepta now has one of the largest and competent sales force and large distribution network of its

own, operated from 18 different locations throughout the country. A most dynamic skilled and

dedicated marketing team comprising of pharmacists and doctors are at the core of the marketing

operation. These highly skilled professionals play a crucial role in providing the necessary

strategic guideline for the promotion of its product.

Chronology of Events:

December 16th 1998, the construction of the factory began.

August 1999, office operations began.

December 1999, first batch of product Neodin S 150 (Ranitidine 150 mg tablet) was produced.

January 2000, sales began formally.

February 2000, training of the first batch of medical representatives began.

April 2000, with the launching of Osartil (Losartan Potassium) the first prescription product of Incepta was launched in the market. The company started off in a new direction.

Several other first ever product, Celenta (Celecoxib), Rofenta (Rofecoxib) and Omidon (Domperidone) followed in the footsteps of Osartil.

Page 22 of 32

Page 23: I B (main report)

A total of 23 new generics with 35 presentations were launched this year. 4 of these generics were first ever in Bangladesh.

By the end of 2000 Incepta was the number 31st company of the country.

There was massive restructuring throughout the company. Sales, Distribution, Marketing Strategy Department, and Factory; all were reorganized.

A total of 18 new generics with 37 presentations were launched this year. 11 of these generics were first ever in Bangladesh.

By the end of the year Incepta was ranked the 12th company of the country. The company had a phenomenal growth of 448% over the previous year (IMS).

A total of 32 new generics with 49 presentations were launched. 14 of these generics were first ever in Bangladesh.

Massive expansion project of the factory was envisioned. New office for the sales and distribution operation was also taking shape.

The company registered an excellent growth of 55.85% over the previous year. By the end of the year Incepta was ranked the 10th company of the country (IMS).

Incepta kept on introducing innovative and newer molecules to the local market. A total of 32 new generics with 48 presentations were launched. 18 of these generics were first ever in Bangladesh.

The new office (Dhanmondi) for the sales and distribution operation was inaugurated.

The company registered an excellent growth of 28.5% over the previous year (IMS).

By the end of the year Incepta was ranked the 8th company of the country (IMS).

A total of 17 new generics with 32 presentations have been launched. 6 of these generics were first ever in Bangladesh.

The company maintained an excellent growth of 48.2% over the previous year (IMS).

The ranking went up again and the company was ranked the 5th largest company of the country with the highest growth rate among the top five (IMS).

We thrived under challenge and excelled in venturing into unexplored grounds and continued to satisfy our customers. Incepta was audited and accepted as a supplier for UNICEF & UNDP. We started to supply life saving drugs to UNICEF from March, 2005.

Page 23 of 32

Page 24: I B (main report)

A total of 27 new generics with 76 presentations were launched. 12 of these generics were introduced first time ever in Bangladesh.

The company maintained an excellent growth of 34.8% over the previous year (IMS).

The company was ranked 3rd largest with the highest growth among the top five (IMS).

By 2006 Incepta had positioned itself as an innovative research oriented and knowledge based pharmaceutical company specializing in analysis, design and development of new products.

Incepta successfully started overseas marketing operation from May 2006.

A total of 25 new generics with 82 presentations were launched. 9 of these generics were first ever in Bangladesh.

The company maintained an excellent growth of 31.26% over the previous year (IMS).

The company maintained the ranking of 3rd largest (IMS).

Incepta pioneered the introduction of biotech products (Human Insulin) and lyophilized products (Pantoprazole injection) in the Bangladesh pharmaceutical market. This was the first time a local pharmaceutical company produced such highly sophisticated technology product in the country.

A total of 32 new generics with 82 presentations were launched. 4 of these generics were first ever in Bangladesh.

Marketing, Sales, Distribution and Administration departments shifted to the fully owned new office premises in Tejgaon, Dhaka. The international standard head office of Incepta started operation in the new office premises on 1st October, 2007.

A marketing and sales team was setup in Myanmar headed by a country manager from the Marketing Strategy Team to promote the 35 products registered with the Myanmar FDA.

The company maintained a growth of 12.93% over the previous year (IMS).

The company held the 3rd largest ranking (IMS) among the companies.

Continued investment in our core strength that is our manufacturing plant led to recognition from European authorities and on January 11, 2008 Incepta attained European "Certificate of GMP Compliance".

40 new products with 86 presentations were introduced of which 10 were first ever in Bangladesh.

The plant received GMP certification (General formulations and Cephalosporins) from Kenyan Ministry of Health on January 21, 2008.

Page 24 of 32

Page 25: I B (main report)

Incepta was also awarded GMP (Cephalosporins) from Ethiopian Ministry of Health on July 22, 2008.

Incepta registered 51 products in Mongolia on September 26, 2008 (As first Bangladeshi Company).

Incepta registered 3 products in Georgia on October 13, 2008 (As first Bangladeshi Company).

In 2008 significant number of products got registration in different countries. 19 products from Democratic Republic of Congo, 20 products from Sri Lanka, 22 products from Togo, 8 products from Hong Kong, 20 products from Mauritania, 6 products from Vietnam, 1 product in Cambodia.

The company maintained a growth of 12.10% over the previous year (IMS).

The company became the 2nd largest (IMS) among the companies operating in Bangladesh.

Incepta started venturing in the field of human vaccines and hormonal products. Construction of the Vaccine & Hormones facilities started on 1st January 2009 and 8th November 2009 respectively.

Incepta became the first Bangladeshi Company to get GMP Compliance Certificate from Turkey (Tablets, Capsules and Lyophilized products) on January 08, 2009.

Incepta achieved GMP certification from the Ministry of Health, Yemen on May 25, 2009 (Sterile and Non-sterile products).

Incepta launched 51 new products in 2009. 4 of these were first ever in Bangladesh pharmaceutical market.

The company maintained an excellent growth of 27.71% over the previous year (IMS).

The company maintained the 2nd largest (IMS) position in 2009.

Incepta was accepted and became enlisted with the Copenhagen office of UNICEF, UNDP and UNESCO as global supplier of medicine.

Incepta was awarded GMP certificate from Uganda, National Drug Authority on 5th August 2010 (Sterile Products, Non-sterile products and Cephalosporins).

Incepta launched 56 product presentations. 10 of which were first ever in Bangladesh market.

Incepta maintained the 2nd largest (IMS) position in Bangladesh pharmaceutical market in 2010. The company showed the strongest growth among the top 10 companies with a growth rate of 34.97% (IMS).

Page 25 of 32

Page 26: I B (main report)

Incepta is set to introduce Human Vaccines to the market and become the first Bangladeshi vaccine manufacturing company.

Export has emerged as a focus area for Incepta. With over three hundred products registered in different countries export is now set to play more important role in the growth of the company. Currently the company exports to 33 countries of the world with many more in the pipeline.

Since starting supply of medicine to UNICEF in Bangladesh, Incepta has remained the largest supplier till today.

Up to June 2011 the company has launched 30 products, 7 of which are first ever in Bangladesh market.

Our Growth In Comparison With Local Pharma Market (IMS* Data)

GMP Compliance

The Directorate General of Drug Administration, Ministry of Health & Family Welfare,

Government of the Peoples Republic of Bangladesh, has issued GMP certificate to Incepta. The

Drug Administration issues GMP certificates following inspections carried out according to

WHO prescribed standards.

Incepta Vaccine Limited, a sister concern of Incepta Pharmaceuticals Ltd recently received GMP

certificate, from the Directorate General of Drug Administration.

Incepta Pharmaceuticals Ltd has also been accredited with the European Union GMP

certification for its Solid Dosage form's plant at Zirabo, Savar, in Bangladesh, a rare and one of

the most coveted certification for regulated markets. The Solid Dosage form's Plant of the

company was inspected by the European authorities and found to be complying with the

Manufacturing and Quality Control Standards as per the European Good Manufacturing

Practices.

Very recently Incepta Pharmaceuticals has been inspected by the UK MHRA authorities. The

company is currently waiting for the UK MHRA to issue GMP certificate for the Zirabo, plant.

Page 26 of 32

Page 27: I B (main report)

Directorate General of Drugs and Pharmaceuticals, Ministry of Health of the Republic of Turkey

issued GMP certificates to Incepta Pharmaceuticals Ltd for Tablets, Capsules and Lyophilized

Products. Unlike single product GMP certificate which is the normal trend, Incepta received

GMP certificate for multiple full lines.

Incepta has received GMP certification from a number of other countries. The relevant

departments of the Health Ministry of these countries have issued these GMP certificates.

Incepta currently holds the following GMP certifications:

European Union GMP Certificate

Turkey GMP Certificate

Yemen GMP Certificate

Kenya GMP Certificate

Democratic Republic of Congo GMP Certificate

Ethiopia GMP Certificate

Uganda GMP Certificate

Our Global Recognitions

Page 27 of 32

Page 28: I B (main report)

Page 28 of 32

Page 29: I B (main report)

Growth Rate In Bangladesh

Page 29 of 32

Page 30: I B (main report)

Global Reach

Asia

Afghanistan Armenia Bhutan Cambodia Georgia

Hong Kong Laos Maldives Mongolia Myanmar

Sri Lanka Tajikistan Turkey U.A.E. Vietnam

Africa

D. R. Congo Ethiopia Mauritania Seychelles Somalia

Swaziland Togo Kenya

Europe

Finland Ukraine

North America

Belize Costa Rica Dominican Republic El Salvador Guatemala

Honduras

South America

Guyana

Oceania

Page 30 of 32

Page 31: I B (main report)

Fiji

Reach at a glance :

How Incepta Pharmaceuticals Ltd. brand becoming global brand ?

Incepta Pharmaceuticals Limited is strengthening its export operations to become a high

performing global player by supplying quality medicine at reasonable price. Starting its first

export to South Asia, Africa, Australia, North America, South America,the company is currently

exporting the products with international standards in more than 33 countries around the world

which includes Oceania, Other EU countries.

Page 31 of 32

Page 32: I B (main report)

Conclusion:

Bangladesh have a bright future in foreign / global market in consumer goods Sector.

Beside the company govt. have to take initiative for further export of consumer goods.

Page 32 of 32