hyundai elite i20 india launch press release
TRANSCRIPT
Hyundai Motor India launches all- new “The Elite i20”
Marks the “World Premier” of the Premium- Compact hatchback for Indian “Elite
Customers”
Symbolizes Hyundai’s Evolved Design Direction - Fluidic Sculpture 2.0 for the
first time in India
New Delhi, August 11, 2014: Hyundai Motor India Limited (HMIL), the country’s largest
exporter and the second-largest car manufacturer, today unveiled the all- new Elite i20. Aimed at setting a new standard for premium hatchback, the launch marks the World Premier of the 2nd Generation of i20 in India.
A sporty, dynamic and innovative hatchback with class leading unique features, the all-new Elite i20 has been designed using Hyundai’s evolved Fluidic Sculpture 2.0 philosophy. Displaying a refined, premium style, the all-new Elite i20 showcases Hyundai’s sleek exterior and intuitive interior design ethos, projecting a harmonious and sporty appearance. The all-new Elite i20 design concept focuses on evolved aesthetic and confident perfection. Premium equipment, style and driving dynamics deliver a feeling typically associated with vehicles in the segment above. The new model successfully fulfills the need for driving pleasure of customers, while evoking a sense of confidence and class at the same time.
Speaking at the Global Debut of Elite i20, B S Seo, Managing Director & CEO, HMIL said, “The Elite i20 is a world-class product designed, developed and engineered to excellence to deliver value beyond expectations. The new model will offer a premium ownership experience for novelty seeking, modern and premium elite customers. The all new Elite i20 features youthful sporty exterior and premium interior which are an expression of evolved design language – Fluidic Sculpture 2.0. The Elite i20 will be a trendsetter model reflecting Hyundai’s Modern Premium brand direction and will fuel Hyundai’s growth in India”.
Driving Performance
Enhanced driving dynamics & reduced NVH levels were priorities for the product development team. The all-new Elite i20 will set a new standard for ride and handling in premium compact segment. Extensive testing and tuning as per Indian road conditions has been set out to improve the ride characteristics of the all-new Elite i20 resulting in enhanced driving performance.
Powertrain
The all new Elite i20 is available with choice of high performance and reliable petrol & diesel engines. The powertrains of Elite i20 have been engineered for delivering combination of high performance and high fuel efficiency. The 1.2 Dual VTVT Kappa and 2nd Generation U2 1.4 CRDi engines offer maximum drivability in all conditions, delivering high power and torque with high fuel efficiency. The environment friendly U2 1.4 CRDi diesel engine is low on emission and NVH levels; however it operates at a high pressure 1,800 bars and generates high low end torque resulting in lesser gear shifts in city driving conditions for enhanced drive comfort. The linear power delivery and flat torque over wide range of engine rpm’s ensure smooth and jerk free drive. Moreover, the 6 speed manual transmissions of U2 diesel engine ensure maximum availability of full engine output and contribute to smooth shifting resulting in fatigue free ride for occupants.
Technical Specifications
Engines:
Capacity (cc) Power (PS) Torque (kg.m)
1.2 Dual VTVT Kappa Petrol 1,197 83 11.7
1.4 U2 CRDi Diesel 1,396 90 22.4
Mileage (ARAI Certified Figures)
Best-in Segment
1.2 Dual VTVT Kappa 18.60 * (Era/Magna)
1.4 U2 CRDi Diesel 22.54 * (Era/Magna)
*18.24 PL & 21.76 DSL (Sportz, Sportz(O), Asta)
Styling – Fluidic Sculpture 2.0
The all-new Elite i20 embodies Hyundai’s evolved design philosophy, Fluidic Sculpture 2.0, encapsulating a trio of main design elements: fluid aesthetics, the modern appeal, and premium interiors. Fluidic Sculpture 2.0 further defines the core characteristics, such as simple and harmonious design with refined fluidic design elements. The all-new Elite i20 offers modern and sporty style through user friendly interface and pleasing design fundamentals that are expressed through rich visuotactile colors, materials and overall levels of finish.
Elegance Redefined: Exteriors
Hyundai Motor’s latest interpretation of Fluidic Sculpture provides the all-new Elite i20 with a sporty sleek style, a confident stance, and an appearance that is in keeping with Hyundai Motor’s pioneering signature look. Ultimately, the balanced, refined styling of the all-new Elite
i20 conveys the dynamic driving experience. A single-frame premium 3D hexagonal grille is a key styling element at the front of the car, refined lines on its flanks and futuristic rear contribute to its dynamic shape. The striking front and rear light clusters add to the new model’s modern and sporty appearance.
Masculine & Bold Large Hexagonal front grill
Large bonnet imparting big car feel
Elongated swept back headlamps
Wide and distinctive Trapezoidal Fog Lamp
Premium 2 tone 16 inch Diamond Cut Alloy wheels
Sporty & stylish Black C pillar
Premium chrome finish door handles
Hi-tech and wide 3 step wrap around tail lamps.
Premium Redefined: Interiors
The all-new Elite i20 benefits from improved interior ergonomics, resulting in a completely driver-focused cabin that incorporates Hyundai Motor’s core interior design principles of premium aesthetics, intuitiveness and simplicity.
The product offers uncompromising convenience and generous interior comfort and space conveying a sense of style and dynamism with high quality finish.
Sporty Multifunction Steering Wheel
Integrated 2 Din MP3 Audio with USB & Aux-in & 1 GB internal memory
Aesthetically Designed hi-tech & Informative Supervision cluster
Spacious cabin with generous legroom and shoulder room
Large boot space of 285 ltr
Rear AC vents for faster cooling at rear
FATC (Fully Automatic Temperature Control) for added comfort & style quotient
Console armrest with storage box
Enhanced comfort with driver seat height adjustment
Host of other comfort & convenience features like centre console mounted card holder,
sunglass holder, front & rear door map pockets
Advance and hi-tech features
Bluetooth Connectivity
Multi-Function steering wheel with Audio & Bluetooth controls
Start Stop button
Smart key
Tilt & Telescopic steering
Escort Function
Auto Folding Outside Rear View Mirror
Uncompromised Safety
The all-new Elite i20 features an abundance of advanced safety features designed to protect its passengers. It offers advanced cutting-edge preventive safety systems offering driving confidence on any road conditions.
Dual airbags
ABS (Anti-lock braking system)
Smart pedal for better control during panic braking
Impact Sensing Door Unlock
Advanced Rear Parking Camera with Steering Adaptive parking Guide Lines
Reverse Parking sensors for enhanced convenience
Segment Unique: Features
The all- new Elite i20 is equipped with host of hi-tech and first in segment features for
enhanced comfort, convenience and high value.
Sporty & Stylish Black C – Pillar
Front Console arm rest with storage box
Automatic Headlamps
Cluster ionizer for fresh and odor free cabin
2 Tone Diamond Cut 16” Alloy wheels
1 GB internal memory in-audio
Smart pedal for enhanced safety
Advanced premium looking supervision cluster
The all-new Elite i20 will be available in a range of 7 new colors.
Model Era Magna Sportz Asta Petrol 489, 900 541, 900 593,900 646, 900 Diesel 609, 900 661, 900 713, 900 766, 900 *Prices available at introductory offer *Ex-Showroom, New Delhi
For more social media updates; follow Hyundai Motor India on:
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www.youtube.com/HyundaiIndia
www.instagram.com/hyundaiindia
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently
has ten car models across segments - Eon, Santro, i10, Grand i10, i20, Xcent, Verna, Elantra, Sonata and Santa Fe.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL forms a critical part of HMC’s global export hub. It currently exports
to around 120 countries across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the past eight years consecutively. To support its growth and expansion plans, HMIL currently has 397 dealers and more than 1,045 service points across India. In
its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.
For further information contact:
Hyundai Motor India Ltd Ravi Sharma (+91 9873136644) Email: [email protected] V Anand (+91-9810758141) Email: [email protected]
IPAN H+K Strategies Sukriti Kalra (+91 9910393262) Email: [email protected]