hypothetical company
TRANSCRIPT
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EXOTIC INDIAN TEAS
(from the house of farmers)
Y: PAYAL AGARWAL
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EXOTIC INDIAN TEAS
The best tea from the nest of Gardens andestates of Assam, EI Tea assures 100%consstenc! of aroma and "a#or$
Our Tea connosseurs taste hundreds of teas
e#er!da! to seect the &uat! of tea that's(erfect for our )end and !our Tea Cu($
EI Tea *td$ o+ers !ou bac tea, the nest &uat!-remum Green Tea, tea ba.s and Dar/een.Or.anc Tea to mae !ou hae and heart!
The Assam tea has a dstnct "a#or to t and sone of the most sorted after Indan teas n theord
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VISION & MISSIONSTATEMENT
Our VISION
To be one of themost AD2I3ED
natural beveragescompany in theworld by making abig and lastingdifference in teamarket.
Our !"OS#
$e will focus oncreating 2AGICA*)E4E3AGE2O2ENTS forconsumers% and an
eternity ofS5STINA)*EGOODNESS for ourcommunities.
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HISTORY
Shr Sureshchandra Shah, the founder of EXOTIC INDIAN TEAS, sa a dream ofben. the eadn. or.anc tea brand of the naton n 1667 and started thscom(an!$
8s 9 sons Shr 3amdas Shah and Shr :anta Shah fooed n ther father;sfootste(s b! /onn. the busness$
The! ere the rst to reco.nse the need for heather and or.anc tea, $e$ .reen
tea
The! ha#e ther tea (antaton n Assam eto o#ersee and chec the(urchase of tea at #arous centres$ *ater on e
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AWARDS AND
RECOGNITION
EI won the Mother
Teresa Commendation
Award for Corporate
Citizenship
It received
National Safety
Council, Kerala
Chapter Award
!""#$ foroutstandin%
performance in
Industrial Safety
It received
&olden 'eacoc(
Innovative
'roduct )
Service Award
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EXOTIC INDIAN TEAS CURRENTOPERATIONS
EI currently mar(et it*s products throu%hout India ande+port internationally in the -SA, Europe, the -K, Israel,
Australia, .apan, the Czech /epu0lic, and they are actively
see(in% to e+pand our distri0ution networ(s and pursuin%
new 0usiness relationships around the world12owever it has not esta0lished a 0rand outside Indian
mar(et1
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PRODUCT OFFERING FOR
GLOBAL MARKET
Exotic Green Tea With Aloe-Vera
Exotic Green Tea With Cinnamon & Honey
Exotic Green Tea With Citrus & Spice
#&otic Natural 'reen Tea
Exotic Green Tea With Lemon & Honey
Exotic Green Tea With Ginger, int & Lemon
!lac" Tea
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ENTERING NEW MARKETS AND
CHANNEL Y ECOMING GLO AL:
Target (ountry )elgium
(urrent Scnerio *
# "anks +,,th in tea consumption in world.
# !nder Non-lcoholic beverages% tea covers around /,0 market.
# No big competitor e&cept !nilever )elgium selling its 1ipton)rand.
# Today 2ealth and wellness is a prevalent trend over there.
# Tea has become a favoured drink among 3O!T2 as well as
!rban opulation.# Tea market is ma4orly unorganised in )#1'I!5% thereby
ma4ority of the sale made in form of !npackaged tea.
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# !nilever )elgium value share increased in 6,+7 to reach680. Therefore it shows there is potential for growth in)#1'I!5
# The '9 of )elgium is e&pected to grow more briskly
than it did during 6,,+-6,+6 and reach an estimated :/;;billion by 6,+
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SWOT
1ITON '"##N T# )3!NI1#V#" $#11 #ST)1IS2#9)"N9
(O==##
'"#T#" NTIO>I9NT"OT#(TION
T# S1#S IN("#S#9 )3 6,0 IN6,+7
IN("#SIN' 2#1T2 $"#N#SS
9I==I(!1T TO (2N'#
"#=#"#N(# 1I5IT#9 #>#"I#N(#
+ST5OV#"S 9VNT'#
=#$ (O5#TITO"S !NT#9 5"?#T 2!'# OT#NTI1 (!1T!"1 2#"IT'# O= IN9I
ST$E%GTHS WEA%ESS
TH$EATS'(('$T)%*T*ES
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STRATEGY TO CAPTURE THEMARKET
Ac&urn. 2das ?ood *td a oca(a!er n the tea maret$
+ ias .oo currently has +/0 o1mar"et share in tea
2 *t is a omestic small si3e
manu1acturing hu4 more o1 ealing
into unpac"age tea
%e5 name6 EXTOIC 2IDAS *td$
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A?TE3 AC@5ISITION
1$ Snce a ma/ort! maret s co#ered b!un(aca.ed tea$ e are (annn. to co#er ama/or maret b! shftn. the current (ractcesto -aca.ed tea$
The (aca.ed one ha#e se#era merts B! More of H"#$e%e a% 'resh%ess
! Aare%ess amo%# *o%sumer +" me%t$o%$%# the+e%e,ts of #ree% tea o% $ts -a*.a#$%#
- /" me%t$o%$%# $0ere%t a"s a% te*h%$1ue of*o%sum-t$o% $% a sma22 +oo.2et $%*reas$%# *o%sumer+ase
-The +oo.2et $22 a2so *o%ta$% a sma22 h$stor" a+out teahe%*e eu*at$%# the *o%sumer
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9$ Entern. nto a.reementth the rehabtatonCentre's of the countr!$
There0y havin% a tie up to use and recommend our products
such as
a$ &reen Tea or 0$ 2er0al Tea which will 0e processed
followin% the '/ACTICE 34 A5-/6E7A1
-se of various 2er0s, 'lants and spices will 0e made such
as 8 i$ 9asil ii$ Cardamom iii$ 'epper iv$ Mint v$ &in%er
vi$ :emon and various other1
T"'#T (#NT"#S# '"##N 2O!S#
# SINT @!9# "#T"#TS
# S!N"IS# 2O!S#
# T"NA!I1 N9 A!#ST
# '#NSIS )#2VIO"1 S#"VI(#S
# 'I1N# (#NT"#
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RAND
AM ASSADOR
5"O!N# =#11INI
Maroua%e 'e22a$%$!/a..$ou$$s a /e2#$a% -rofess$o%a2foot+a22er
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BEING HEALTHY
NEVER GOES OUT OF
STYLE
=or those pearly whites
?eep those inches tucked away
ntio&idants keeps you healthy kickstart to your day
pour votre propretB C lDintBrieur
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OTHER PROMOTIONAL
STRATEGIES
SPORTS CAMPAIGN
SEMINARS ON HEA3THY 3I'EIN CO33EGES AN4 SCHOO3S
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THANK
YOU