hypervoice keynote
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Martin Geddes [email protected]
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A presentation about
Hypervoice
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NOW
Past Future
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Telco
CONFUSION
?
? Web
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Convergence Fragmentation
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NOW
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POTSPSTN + PLMN +
Public SIP
Interconnect System+ Skype + Xbox +
Just a featureof the Cloud,
Web and Apps
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Three big future changes
1. User experience
2. Business model
3. Network technology
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Telco
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PAST
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What isvoice
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So, what doyou do for aliving?
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Work for thephonecompany
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So, what doyou do for aliving?
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Networkequipmentvendor
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A i i h
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Assumes our time is cheap and calls are expensive
$telephonylabor
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Equalized between c.1982-2000
$ $telephonylabor
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Today
telephonylabor
$
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Universal service
Emergency lifelineLegal intercept
Telco social contract
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Service-centricTelco deviceTelco accessTelco service
Network roaming
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PRESENT
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Service-centric
Telco deviceTelco accessTelco service
Network roaming
Experience-centric
Any combination of device, access
and service*
Experience roaming
* Supported within any one ecosystem
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Corrosion
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Off-net apps are the newmobile coverage
CLOUD
ACCESSCOVERAGE
CLOUD
SERVICECOVERAGE
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Service-centric
Telco deviceTelco accessTelco service
Network roaming
Experience-centric
Any combination of device, access
and service*
Experience roaming
* Supported within any one ecosystem
Product-centric
Mixture of telco and3 rd party devices,
access and services
?
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NGN Fixed
Recreating aVoIP PSTN
4G MobileVoice over LTE =Telephony over LTE
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How do I do
cloud voice
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Web
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PAST
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What a computer is to me is its
the most remarkable tool thatweve ever come up with, and itsthe equivalent of a
bicycle for our minds . Steve Jobs
Id
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Ideas
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doc event
HYPERLINK 2.0
A STREAM METAPHOR
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ImagesStatusupdates
@pointers#tags
Tags
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Social web
WEB 2.0
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Hypermessaging
WEB 2.0
SIGNIFICANT IMPACT ON SMS
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Add new binarymedium tobrowsers
Assume it just
works on theInternet
Everyone willfigure out how touse it
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How do I do
cloud voice
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Telco
Web
CONFUSION
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FUTURE
l d
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Cloud text?
Hypertext
Cl d i ?
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Cloud voice?
Hypervoice
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Links what we sayto what we do
HYPERVOICE
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Memories
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Memories
E thi li k d b ti
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Everything linked by timeNotes you take
Slides you show
Screens you shareMessages you send
Web pages you
browseDocuments you open
Customer recordsyou view
Sales opportunitiesyou edit
Trouble tickets you
close
WEB 3 0
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Hypervoice
WEB 3.0
TRANSCENDS TELEPHONY
HYPERLINK 3 0
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event event
HYPERLINK 3.0
A TEMPORAL METAPHOR
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Magician!
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Why should you care?
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Why should you care?
Your 20th centurynetwork voice product
has to compete against21st century cloud rivals
Th big f h
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Three big future changes
1. User experience
2. Business model3. Network technology
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Th big f t h g
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Three big future changes
1. User experience
2. Business model3. Network technology
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PUBLICENTERPRISES
Example: Fonolo
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Example: Fonolo
Three big future changes
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Three big future changes
1. User experience
2. Business model3. Network technology
DEDICATED NETWORK
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Monoservice network
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Monoservice network
IMS + SBC WORLD
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CLOUD WORLD
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Polyservice networks
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y
Effective Flexible Efficient
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CLOSING THOUGHTSWERE NEARLY DONE
Technological Revolutions &Financial Capital
C l t P
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Carlota Perez
Steam, Coal,Iron, Railways
Electricity, Steel & Heavy
Engineering
Oil, Petrochemicals& Automobiles
IT & Telecoms
? Biotech,Nanotech
1770 2012
The Turning Point
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Purpose-for-fitness Fitness-for-purpose
The Turning Point
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Voice asnetwork service
Voice ascloud function
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Web
Telco
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Focus on the
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Focus on the
customer not the regulator
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Thank You