hyperisland_pitch manchester creative studio
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Education Today
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"Although students are able to pass the examinations, they are not able to apply their knowledge independently to new contexts, and they are not well prepared for further study."
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Employers in the creative and digital sector anticipated problems in recruiting skilled staff and that there was a clear skills shortage in the industry that traditional pathways were failing to address.
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The Need
Industry Skilled staff with the appropriate knowledge and experience. Students
An engaging education that matches their interests and can give them a job in the future.
ParentsAssurance that their kid’s education will bring a better future for them.
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However
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More than 90% of parents don’t make a deliberate decision
The mindset is conservative and based on academical achievement.
Parents believe the importance of their kid’s education is great.
Kids aren’t aware of the new possibilities new schools offer.
It is thought that students who get assigned to free schools is due to behavioral problems
The challenge
General preconceptions of the new school system
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Seeing kids excited and engaged in education gets parents to listen.
Insight
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Get parents To enroll their kids to Manchester Creative Studio By showing them that engaging their children in their education will bring direct success for their future.
Strategy
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Idea
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Phase 1Activation x MadLab
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IntroHi! My name is Mia and I’m a teenager interested in all kinds of cool stuff. I like tech, social media and being creative.
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The other day when I was in Piccadilly Gardens and I saw an amazing thing: A giant trampoline game controller!
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There were even some cool guys coaching us on how to make our own controller!
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They invited us to join an awesome 4 day competition to save the industry of gaming here in the UK!
It turns out there is a new school called Manchester Creative Studio that focuses on the creative industries and in learning by doing.
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Phase 2The Workshop
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When I get there it turns out instead of teachers I have MCS mentors, people from the gaming industry, a personal coach and Hyper Island facilitators.
Their jobs are to brief, lecture, coach, facilitate and give feedback to our interdisciplinary teams and projects.
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and I also get to meet my awesome team!
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All the teams are made out of 5-6 people my age. First we have to get organized, talk about our skills and try out roles.
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Every team gets a brief assigned depending on our interests.
Mobile game development
Campaign for game launch
Business of gaming3x
3x3x
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Besides getting interdisciplinary workshops to help us solve briefs, we learn by doing, we prototype and we document everything in MCS
assigned social media groups.
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We can also use these channels to ask for help from other people: my parents, teachers, community, experts, and our own friends
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All of these streams of data are captured on a sub-site of MCS so people can see every team’s tangible learning experience
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All of these streams of data are captured on a sub-site of MCS so people can see every team’s tangible learning experience
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This way we share our progress with everyone, especially our parents who can see the skills we’re learning for our future.
The Guardian was also interested, I mean come on we’re saving the gaming industry!
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At the end of the workshops, every team was awarded with Digital Badges:-Most Inventive
-Most Collaborative-Most Business Savvy
etc.
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And my MCS personal coach handed me a personalized learning profile with information about my specific skills. They even helped me talk to my parents
about this new educational path with a prospectus.
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EngagementPlan
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-Engage kids -Find the appropriate and interested students-Educate instead of advertise -Brings attention to, and understanding of, their kids interests. -Build trust between parents and MCS -Position the brand with the same core values and methodology that MCS inherent-Construct a long term, scalable strategy
why it works
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Thanks!
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