hyderabad - cushman & wakefield

0Cushman & Wakefield | Hyderabad | 2019

HYDERABADCushman & Wakefield

Global Cities Retail Guide


HYDERABAD

OVERVIEW

Hyderabad is the capital of the newly-formed

Indian state of Telangana. It is located on the

banks of the Musi River, surrounding the

Hussainsagar Lake in the Deccan Plateau of

Southern India. The city’s area is 650 square

kilometres and has a population of 9.7 million.

Among the cities of Telangana, Hyderabad is the largest

contributor to the state’s GDP, state tax and other revenues.

Hyderabad has emerged as a hub for the information technology,

pharmaceuticals and biotechnology industries and is known as

“India’s pharmaceutical capital” and “Genome Valley of India”.

The city is a major centre for higher education and research, and

is among the global centres of information technology for which it

is known as Cyberabad (Hi-Tech City).

Hyderabad’s retail market is characterised by unorganised

retailers such as ‘Mom and Pop’ shops and organised local retail

chains such as department stores. The city’s retail market is

mostly concentrated on main streets due to a lack of shopping

centres. However, with new developments coming on stream and

government support for FDI in retail, it is expected that there will

be a surge in Hyderabad’s retail market prospects.

The city government’s proactive steps, investor-friendly policies

and improving infrastructure are reviving business sentiments,

attracting investments and major companies, whilst boosting its

real estate market activities. The retail market has seen

significant momentum in recent times with retail leasing seeing

an upward trend. Demand is largely driven by the apparel,

entertainment and F&B sectors. Ikea, the world’s largest furniture

brand, has opened its first centre in the city. Likewise, many

International brands such as MG Motors, KIA motors, Sephora,

One Plus, Brooks Brothers, Diesel have entered the city.

The growth of the financial services sector has helped

Hyderabad evolve from a traditional manufacturing city into a

cosmopolitan industrial service centre. From the 1990s, the

growth of information technology (IT), IT-enabled services

(ITES), insurance, pharma and financial institutions have

expanded the service sector and these primary economic

activities have boosted the ancillary sectors of trade and

commerce, transport, storage, communication and retail. With

the infrastructure developments speeding up in the city, the

metro rail network is playing a major role in connecting people

and spaces. The metro malls have become the driving factor for

development across various parts of the city.


KUKATPALLYKukatpally is the largest residential hub closest to the Hi

tech city where many of the IT and ITES employees stay.

This residential hub has emerged with the set up of a

University called JNTU and large Government built

residential colonies and now has the largest traditional

retail stretch in the city with 2 malls. The National Highway

No. 65 which connects Hyderabad and Mumbai runs

through Kukatpally and the entire retail stretch is formed

on this Highway. Forum mall in Kukatpally has brands

such as Zara, Forever 21, Starbucks, McDonald’s, KFC,

Burger King, Body Shop, Tommy, US Polo, TGIF,

Hamley's, M&S and many other international watch

brands. Metro has their largest Cash & Carry stores which

clocks the highest sales in Hyderabad. This area has a

number of regional departmental stores such as CMR,

Chandana Brothers, R S brothers, South India Shopping

mall, Centro, VRK Silks, Kalamandir, Chennai Shopping

Mall, The Chennai Silks and many jewellery store. Its

proximity to the IT hub, international airport, industrial

areas and upcoming mall supply has attracted many

domestic and international brands

BANJARA HILLSBanjara Hills is the wealthy commercial district of

Hyderabad. Three lavish hotels from the Taj group, Park

Hyatt, Radisson Blu Plaza, premium brands at GVK One

mall and classy restaurants at City Centre Mall make the

area a frontrunner in luxury retailing. Banjara Hills Road

no 2 houses premium brands such as Brooks Brothers,

Collective, Diesel, Tommy Hilfiger, CK, FCUK, Harley

Davidson, Nautica, Triumph and food brands such as

Starbucks, McDonald's, KFC, TGIF & Pizza Hut. Designer

boutiques such as Tarun Tahiliani, Ogaan, Ritu Kumar,

Sabyasachi, Raghavendra Rathore. Ethnic wear and

Indian wedding saree collection such as Nalli Silks, Sri

Kanchi, Mandir & VRK Silks have a strong market

presence in Banjara Hills.

HYDERABADKEY RETAIL STREETS & AREAS

JUBILEE HILLSJubilee Hills is an elite residential area marked by large

bungalows, restaurants, specialist hospitals and

recreation centres. Home to the Telugu film industry,

media houses, business tycoons, Bureaucrats and

politicians, this area attracts premium domestic and

international brands in all categories. Jubilee Hills Road

No 36 is the shopping destination with many international

flagship stores such as H&M, Bentley, Starbucks, Super

Dry, Gas, UCB, Steve Madden, Haagen Dazs, Levi's,

M&S, Jack & Jones, Only, Vero Moda, Adidas, Reebok,

Red Indian Bikes, Fab Regal Raptor bike and an

Australian fitness centre F45. Apart from retail this

catchment houses many restaurants such as Buffalo Wild

Wings, Ciclo Café, Driven Café, Barbeque Nation, Ohris,

Little Italy, Olive Bistro and few other resto-bars and

regional micro brewery restaurants such as Prost, Hy Life,

Over The Moon.

AS RAO NAGARAS Rao Nagar is the retail hub of North-eastern region of

Hyderabad with Central Govt employees of a public sector

electronics company called ECIL and other mid segment

offices serving in the local area. This location evolved as a

mid-segment residential colony after the establishment of

a public sector electronics company called ECIL.

Sainikpuri & Malkajgiri are the adjacent major colonies

which have connectivity to this location.


HIMAYATHNAGARHimayathnagar is second largest preferred destination

after Jubille Hills and is an organised retail market in close

proximity to Abids and the Central Business District. This

market has evolved as organised retail adjoining the

traditional retail market of Abids and Koti with reputed

organised retailers such as McDonald’s, KFC, Burger

King, Domino’s and departmental stores such as

Westside, Pantaloons, Unlimited, Max. The high street

also has brands such as Blackberrys, Jack & Jones, UCB,

VOI Jeans, Levi's, Spykar, Adidas, Puma, US Polo. Even

the ethnic brands such as Jade Blue, Mebaz, VRK Silks,

Kalakunj, Manyavar have created a niche segment amid

western wear. The restaurants such as Chutneys,

Minerva, Rayalseema Ruchulu, Alex’s Kitchen, Haiking

Chinese restaurant, Ohris are present. Recently, One plus

announced to set up the largest experience store of the

country in Himayathnagar.

PUNJAGUTTAPunjagutta is a major transit point for all areas of the city

and hence, traversed by people of all age groups.

Punjagutta is the largest jewellery market with huge

traditional retail market called Ameerpet adjacent to it.

Punjagutta is the centre of Hyderabad retail market which

connects the premium catchment of Banjara Hills and

Central business district of Hyderabad such as

Somajiguda and Begumpet. Begumpet - Nagarjuna circle

stretch witnesses a lot of retailing activity due to the

Hyderabad Central mall, jewellery and large wedding

stores, footwear and book stores.


MADHAPURMadhapur is the established IT / ITES corridor of

Hyderabad. The multi-national corporations in the

Cyberabad and Financial District, plus the international

hotels situated here ensure that a lot of corporate and

foreign delegates visit this location. The Inorbit attracts

huge footfalls as it offers a variety of brands, restaurants

and gaming. The suburbs of Madhapur, Gachibowli,

Kondapur, Nallagandla and Miyapur are home to people

employed by major IT companies, so have an assortment

of quick service restaurants (QSRs), cafés and other retail

establishments.

GACHIBOWLIGachibowli is one of the prominent shopping centers in

the city. The presence of large number of MNCs and

international hotels have ensured huge footfalls in the

shopping centers as it offers a variety of brands,

restaurants and gaming zones. Ikea has opened India’s

1st store in Gachibowli. Moreover, the presence of good

restaurants, cafés and other small retail outlets in the

suburbs of Kondapur, Nallagandla and Miyapur, which are

residential areas, are gaining traction in developing retail

spaces.

ABIDSAbids is the oldest business location in the city due to the

presence of government head offices and proximity to

Nampally Railway station. Jagdish market, Mozamjahi

market, Begum Bazaar, MPM Mall and other old

renowned shops offer a wide variety of products ranging

from traditional jewellery, apparel, footwear to books,

electronics, furniture and bakery items.


DILSUKHNAGAR & KOTHAPETDilsukhnagar is one of the largest residential hub which is present on the Eastern part of Hyderabad. This residential hub

has emerged residentially and commercially due to educational and coaching institutes, biggest agricultural supplies markets

and small and medium enterprises. Dilsukhnagar now has the largest traditional retail stretch in the city with so many local

brands, restaurants and cinema halls. The state highway No.16 which connects Hyderabad to Vijayawada and Amravati a

new capital city of Andhra Pradesh runs through Dilsukhnagar. The entire retail stretch is formed on this Highway. Near by

areas like Kothapet, LB Nagar, Nagole and Saroor Nagar are well developed residential and commercial zones. Anchor

brands like, Metro C&C, Max, Reliance, westside, FBB, Pantaloons, Centro, Zudio, etc are present here. This area has a

number of regional departmental stores such as CMR, Chandana Brothers, R S brothers, South India Shopping mall,

Centro, VRK Silks, Kalamandir, Chennai Shopping Mall, The Chennai Silks and many jewellery store. Its developed and

advanced residential and upcoming mall supply has attracted many domestic and international brands here.

.


KOMPALLYKompally and Suchitra are one the developed areas in the

northern part of Hyderabad. The whole area is developed

on the National Highway No. 7 which connects to other

districts in Telangana and heads towards Nagpur. It is

known for the Industrial Park, Educational Institutes &

collages, Retail, warehousing and logistics hub. It has a

well organised and elite residential area marked by large

bungalows, villas and apartments. Near by developed

areas like Alwal, Kharkhana and Thirumalgherry are one

of the largest retail destination for factory outlets, vanilla

brands and Mini Anchors. Kompally is a retail destination

for many near by districts in Telangana. Departmental

stores like Max, Reliance trends, West side, Metro C&C,

and vanilla brands like Cento, Mufti, Lenin Club, Ramraj,

Maria Clarie, Fab India, Mc Donalds, Pizza Hut, Domino’s,

have made their presence here. Local brands like South

India Shopping Mall, RS Brothers, Chennai Shopping Mall

and VRK silks are doing great business here.

ATTAPURAttapur is developed on the Southern part of the city and

is connected to National Highway No.7 which goes

towards a major state capital city Bengaluru. Attapur is

developed due to its proximity to International Airport, IT

and ITES hub on the south west, Industrial park, Central

government offices like Fisheries department, Biggest

Agricultural University, PVNR Expressway, Largest

residential colonies and nearby by commercially

developed areas like Mehandipatnam and Towlichowki.

This area accommodates many gated community

apartments. Walmart has its one and only Hyderabad

store here. This area accommodates many factory outlets,

vanilla brands and departmental stores. Brands like

Westside, Spencer’s, Brand factory, Croma, Bajaj

Electronics, Pai Electronics Royal Oak, Arvind stores, LP,

South India Shopping mall, Bata etc.. are present here.


HYDERABADMARKET OVERVIEW

KEY AREAS/

STREETS

CONSUMER

PROFILE

MAJOR RETAILERS PRESENT NEW ENTRANTS AVERAGE

RENT (SQFT/

MONTH)

RANGE OF

STANDARD

UNITS (SQFT)

Jubilee Hills Affluent residents, Film

stars, business tycoons

and politicians

Jack & Jones, Quicksilver, Celio, UCB, Steve Madden,

Levi’s, GAS, Raymond’s, Croma, Lusso Italia, Rolex,

Mercedes Benz, Mebaz Corp, , Dibella coffee Vespa,

Neeru's Emporio, Canon

H&M, Fab India. KIA

Motors, Pai

Eletronoics

$2.0-2.4 2,000-7,000

Banjara hills (City Centre,

GVK mall)

Cosmopolitan shoppers

of all age groups.

Alibaba Retail Store, Adidas, Arrow, Biba, Denizen, Hush

Puppies, John Players, Louis Philippe, Puma, Spykar,

Fabindia, Neeru's, Global Desi, AND, French Connection,

Giordano, Calvin Klein, Mac, Charles & Keith, Aldo,

Hidesign, Da Milano, Brooks Brother,

Sketchers,Woodland, Nike, Diesel, Harley Davidson

Meena Bazar,

Raymonds U.S.Polo

Assn

$2.5-4.5 500-4,000

Punjagutta (Hyderabad

Central)

Family shopping AND, Blackberrys, Giovani, Guess, Indigo Nation,

Maybelline, Provogue, Park Avenue, Revlon, The Body

Shop, Wrangler, Croma, Centro,

Tanishq, CMR

Exclusive, Bare,

Reliance Trends,

Sony electronics, Pai

Electronics,

$2.1-2.2 500-3,000

Kukatpally Local residents (diverse

socio-economic groups)

CMR, R.S. Brothers, Chandana Brothers. Kalyana Kanchi,

South India Shopping mall, Tanishq, Reliance Trends,

Reliance Digital, Chennai shopping mall, Spencers,

Malabar gold, Khazana jewellery, Sangeetha Mobiles,

Kalanjali sarees, Westside, Kalanikethan, Womans World,

Mebaz

Pantaloons, Spar,

Unlimited, Max,

Croma, Apptronix,

Fab India,

$2.2-2.3 3,000-25,000

Abids Local residents Neeru’s, Cherma’s, Manyavar, Hollywood Footwear,

Meena Bazaar, Bata, Bulchand Jewellers, Brand Factory,

Big Bazar, Metro Shoes, Khazana Jewelers,

Mebaz, KLM Fashion

Mall

$1.9-1.8 500-8,000

HITEC City Cosmopolitan shoppers,

workers

Lacoste, M&S, Lifestyle, ShopperStop, Hypercity,

FastTrack, Bata, Toyota, Hyundai, Maruti , Ratnadeep,

Rush Sports Bar.

Audi, Indusind Bank,

Mirrors Salon, YLG

Salon, IKEA,

Pepperfry

$1.6-1.8 1,500 -8,000

Data as of July 2019. 1 US$=68.59 INR


HYDERABADMARKET OVERVIEW

KEY AREAS/

STREETS

CONSUMER

PROFILE

MAJOR RETAILERS PRESENT NEW ENTRANTS AVERAGE

RENT (SQFT/

MONTH)

RANGE OF

STANDARD

UNITS (SQFT)

Gachibowli Cosmopolitan shoppers,

workers

CMR, South India Shopping mall, , Reliance Trends,

Reliance Digital, Spar hyper market, Dunkin Donuts, Max,

Centro, Ratnadeep, City Bank, Axis Bank, Bata, HDFC

Bank, Nissan,

Tanishq, Tata

Hypermarket,Hyderab

ad Central, Lenskart

$1.6-2.4 1,000-10,000

Chandanagar &

Madinaguda

Cosmopolitan shoppers,

workers

Anu Furniture, GRT Jewellers, Mebaz, Bajaj Electronics,

Centro, Pai Electronics, Tanishq, Sony Electronics,

Adidas, Levi’s, VRK Silks, TATA Motors, Indusind Bank

Unlimited, Spencers,

Max, Croma, South

India Shopping Mall,

KLM Fashion

Mall,Central, INOX

$1.5-1.9 1500-12,000

Himayathnagar Local residents Tanishq, Jack & Jones, Lee, Wrangler, Louis Philippe,

Brand Factory, Levi’s, Red Tape, Woodland, Hyundai,

HDFC Bank, VLCC, Raymonds, Airtel,

Manyavar,Womans World, Adidas, Hush Puppies, Black

Berry, Indian Terrain

Pantaloon, Unlimited,

Malabar Gold, Max,

Westside, Zivame,

Fab India

$2.5-2.8 1,000-5,000

AS Rao Nagar Local residents Reliance Digital, ATC.co, R.S Brothers, Tanishq, Reliance

Trends,Chennai shopping mall, Spencers, Malabar gold,

Khazana jewellery, Woodland, Anutex, Vijaya Textiles,

TMC, Bajaj Electronics, Levi’s, Raymonds, Max, BIBA, W,

Soch, IndusInd Bank, Pai Electronics, Arvind Store, Van

Heusen

Westside, Unlimited,

Apprtronix, MI,

Croma, People, Lee

copper

$1.3-1.6 1,000-6,000

Attapur Local residents Bajaj Electronics, Reliance Digital, Brand Factory,

Pantaloons, Max, Peter England, Relaince Trends, FBB,

Pai Electronics, South India Shopping Mall, Vodafone

Airtel, HDFC Bank, IDBI Bank, Just For U

Croma, Westside,

Unlimited,

Ratnadeep, VIVO,

Fast Track

$1.3-1.6 1,000-20,000

Kompally Local residents Reliance Trends, Reliance Digital, Spencer’s, Bata, Pai

Electronics, TMC, Reliance Foot Print, Big Bazar, Metro

Cash & Carry, Decathlon, Adidas

Croma, Max,Tirupathi

Electronics,Tanishq,

Lawerence & Mayo,

KLM Fashion Mall,

R.S Brothers,Chennai

Shopping Mall

$1.5-1.8 1,000-10,000

Dilsukhnagar & Kothapet Local residents R.S Brothers, Vaibhav Jewellers, Reliance Digital,

Reliance Trends, Chandana Brothers, Tanishq, Levi’s, Pai

Electronics, Malbar Gold, Adidas, Centro, More Mega

Store, Woman’s World, Brand Factory, Pantaloons, Max,

Unlimited, Woman’s World, Manyavar, Soch, Croma

Vaibhav Jewellers,

Westside, Zudio,

Kalyan Jewellers,

$1.3-1.6 600-12,000



FORUM SUJANA MALL, KUKATPALLYForum Sujana mall opened in 2014 and is situated in the

northwest of the city. It comprises of 60,386 sqm

(approx. 650,000 sqft) of retail floor space including a

cinema complex and food court.

INORBIT MALL CYBERABAD (HI-TECH

CITY)Inorbit mall in Cyberabad became operational in 2008 with

55,741 sqm (approx. 600,000 sqft) of retail floor space, a

cinema complex and food court. It hosts a mix of mid

segment and upmarket brands under the same roof, just

20 minutes away from city centre.

HYDERABADSHOPPING CENTRES

GVK ONE MALL, BANJARA HILLSGVK One mall houses mass to up-market brands such as

Mango, Aldo, Promod and Starbucks to name a few. The

mall became operational in 2009 providing 46,451 sqm

(approx. 500,000 sqft) of retail floor space, a cinema

complex and food court.

SARATH CITY CAPITAL, KONDAPUR

The mall became operational in 2018 and is located near

the western IT corridor. It is spread across an area of

171,870 sqm (approx. 1,850,000 sqft). The mall hosts

everything from prestigious international brands to local

brands, cinema complex, food courts and gaming zones.

L&T NEXT GALLARIA MALL,

PUNJAGUTTAThe mall became operational in 2017 and is located in

the heart of the CBD, Punjagutta. It is spread across

an area of 37,161 sqm (approx. 400,000 sq ft). The

mall hosts everything from prestigious international

brands to designer brands, local brands, cinema

complex, food courts and gaming zones.


ERRAMANZILL&T Next Gallaria Mall became operational in 2018. It is

connected to the up-market areas such as Banjara Hills,

Somajiguda and Kairthabad. It comprises of 27,870 sqm

(approx. 300,000 sqft) of retail floor space including a

cinema complex and food court. It primarily caters to the

Metro train users.


MADHAPURL&T Next Gallaria mall became operational in 2017. It

is located in the Hi-tech city of Hyderabad. It is spread

over 18,580 sqm (approx. 2,00000 sqft) of retail floor

space including a cinema complex and food court.

GSM MALL, MIYAPURGSM Mall in Miyapur opened in 2019 with 40,691 sqm

(approx. 438,000 sqft) of retail floor space, a cinema complex

and food court. It hosts a mix of mid segment and upmarket

brands under the same roof in the location where the

youngest population lives.


From Biryani and Irani chai to subs and

cocktails, the food and beverage offer in

Hyderabad has something that suits all

tastes and budgets.

The city offers a variety of Indian and international food,

however the star attraction is still local cuisine.

HYDERABADFOOD & BEVERAGE

The food and beverage sector in Hyderabad also offers

international and regional cuisines through specialty

restaurants such as Afresco, Kibbeh, Wang’s Kitchen, La

Cantina, Kababish, Alchemy, Isda Thai, Aqua, Waterfront –

Café d Lake; and international chains such as Hard Rock

Café, TGIF, KFC, McDonald’s, U.S. Pizza, Domino’s, Taco

Bell and Quizno’s.

KEY AREAS CONSUMER

PROFILE

FOOD & BEVERAGE OPERATORS AVERAGE

RENT PER UNIT

(SQFT/ MONTH)

Jubilee Hills Affluent consumers

for special occasions.

IT professionals from

nearby areas.

McDonald’s, Urban Asia, Via Milano, Sia, N Grill, Daspallah,

Chattes 36, Rayalseema Rachulu, Cream Stone, Café

Coffee Day, Barista, Minerva Coffee, Beyond Coffee,

Chutneys, Celebrations, Uber deck, Taj Mahal Hotel, Ulava

Charu, Starbucks, Cuppa, Olive Soda Bottle Opener,

Bombay Duck, Buffalo Wild Wings, Tonique, Prost Brewpub,

China Bistro

$1.9-2.1

Banjara Hills

(City Centre,

GVK)

Elite Hard Rock Café, KhaanSaab, China by Marcopolo, Amore,

The Dhabba, Delli Galli, Grill Kitchen, Sizzling Joe, China

Express,Cream Stone, Flurys, Simply South, TGIF, Vasanta

Bhavan, Little Italy, Chillies Restaurant, Mama Goto

$3.1-3.5

Punjagutta

(Hyderabad

Central)

Young population Pizza Hut, McDonald’s, Ohri’s, Kibbeh, Sigree, Kritunga, Oh

Calcutta!, Mainland China, Chutneys

$2.2

Abids Families Taj Mahal Hotel, McDonald’s, Java Green, Abid’s Bistro,

Santosh Dhaba, Ohri's Gufa, KFC

$1.2-1.6

HITEC City Business visitors,

workers, corporate

events.

McDonald’s, KFC, Dominos, Mama Goto, Bikanervala,

Chutney’s Paradise, Starbucks, Blue Fox, Kritunga, Karchi

Bakery, Chillies Restaurant, 10 Downing Stree, Palamuru

Grill, Heart Cup Coffee, Agent Jack Bar, Ankapur Village,

Hyderabad House, Ginger Court, Kodi Kura Chitti Gaare

$1.4-1.8


No warranty or representation, express or implied, is made to the

accuracy or completeness of the information contained herein, and the

same is submitted subject to errors, omissions, change of price, rental

or other conditions, withdrawal without notice, and to any special

listing conditions imposed by our principals.

© 2019 Cushman & Wakefield LLP. All rights reserved.

Kula Sekhar Reddy

Sr. Manager,

Agency Retail - Hyderabad

Cushman & Wakefield India Pvt. Ltd.

Unit 111, Maximus 2B, Raheja Mind Space

Hitech City, Hyderabad 500081

O +91 (40) 4040 5555

M +91 6309904443

F +91 (40)4040 5566

[email protected]

mailto:[email protected]

hyderabad - cushman & wakefield

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