hxrefactored - mashery - chuck freedman
TRANSCRIPT
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Finding a Healthy Match: Innovate with the Right Platform Chuck Freedman @chuckstar API Strategist & Director, Vertical Insights
May 14, 2014
HxRefactored 2014
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
o Who am I? Who are you? o Why this talk? o When is a platform needed? o What to look for in a platform o Q&A
2 Agenda
Chuck Freedman @chuckstar
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o Working with APIs since 2005 at Y! Maps
o Built several platforms before joining Mashery’s Strategy Services team
o Work with many of our healthcare customers, offering strategy, best practices and industry insight.
3 Who am I?
Chuck Freedman @chuckstar
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
o Own/manage a platform?
o Support a platform? o Customers of a
platform?
4 Who are you?
Chuck Freedman @chuckstar
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• APIs are equally powerful for providers as they are for customers, developers and entrepreneurs.
• Spend much time advising platforms on being appealing and valuable to customers & developers.
• Help customers, developers and users of APIs know what to look for!
5 Why this talk?
Chuck Freedman @chuckstar
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6 When is a platform needed?
Chuck Freedman @chuckstar
Device Data Applica2on Data Sync Data Health Services EHR/EMR
• Use APIs to access or share data with or to providers.
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What to look for in a platform
Chuck Freedman @chuckstar
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Let’s discuss 8 things you should look at when considering a platform. Since APIs have made doing business so much easier…
8 What to look for in a platform
Chuck Freedman @chuckstar
We’ll use iconic 80s entrepreneur Brantley Foster / Carlton Whitfield as our guide.
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Just getting an introduction used to be challenging.
9 1. Welcoming API portal
Chuck Freedman @chuckstar
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https://validic.com/developers/ engages developers with a question and presents clear value options.
10 1. Welcoming API portal
Chuck Freedman @chuckstar
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https://www.mapmyapi.com/ literally welcomes partners and has dedicated resources to work out partner and business relationships.
11 1. Welcoming API portal
Chuck Freedman @chuckstar
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Developer key review is good, but self-service can be better.
12 2. Easy onboarding
Chuck Freedman @chuckstar
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https://www.mapmyapi.com/member/register uses Mashery to give instant access to APIs.
13 2. Easy onboarding
Chuck Freedman @chuckstar
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Getting developer and business support shouldn’t be scary.
14 3. Evidence of great support
Chuck Freedman @chuckstar
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http://dev.fitbit.com/ uses Google Groups and is very active with feature requests and community support.
15 3. Evidence of great support
Chuck Freedman @chuckstar
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
Look for platforms that provide great documentation.
16 4. Great documentation
Chuck Freedman @chuckstar
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http://developer.greenwaymedical.com/io-docs - is interactive documentation, letting you sample calls and view live data responses.
17 4. Great documentation
Chuck Freedman @chuckstar
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Review terms of service and usage plans to realize what platform dependencies will mean for your business.
18 5. Understand cost and value
Chuck Freedman @chuckstar
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http://developer.foodessentials.com/page/pricing details pricing options over various usage tiers of their platform.
19 5. Understand cost and value
Chuck Freedman @chuckstar
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
Look for platforms that have reached a critical mass with users and have demonstrated solid relationships.
20 6. Platform’s track record and future
Chuck Freedman @chuckstar
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http://www.athenahealth.com/marketplace/ demonstrates a growing ecosystem with an increasing number of service offerings.
21 6. Platform’s track record and roadmap
Chuck Freedman @chuckstar
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Sometimes access and documentation aren’t enough.
22 7. Help getting up and running
Chuck Freedman @chuckstar
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http://developer.runkeeper.com/healthgraph/app-ideas provides app ideas, detailed best practices and other developer tools.
23 7. Help getting up and running
Chuck Freedman @chuckstar
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https://jawbone.com/up/developer/tools provides iOS starter code and features submissions from the community.
24 7. Help getting up and running
Chuck Freedman @chuckstar
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Once integrated, how will your application and/or relationship be handled?
25 8. Embracing your application
Chuck Freedman @chuckstar
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https://developer.carepass.com/app_submission features exceptional app submission and showcase.
26 8. Embracing your application
Chuck Freedman @chuckstar
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Apps integrated with CarePass are featured to users on http://www.carepass.com/.
27 8. Embracing your application
Chuck Freedman @chuckstar
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
It’s not that hard to find opportunity with platforms.
28 Know where to look for opportunity
Chuck Freedman @chuckstar
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
29 Know where to look for opportunity
-‐ Story of Digital Health -‐ h?p://storyofdigitalhealth.com/api/
-‐ ProgrammableWeb -‐ h?p://www.programmableweb.com/category/all/
apis?keyword=health -‐ Mashery’s open and partner API directory
-‐ h?p://developer.mashery.com/apis#health
Chuck Freedman @chuckstar
© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
1. Conveys a welcoming API Portal 2. Provides easy onboarding 3. Has evidence of great support 4. Lists great documentation 5. Understand cost and value 6. Know platform’s track record & future 7. Helps you get up and running 8. Willing to embrace your application
30 Recap: What to look for in a platform
Chuck Freedman @chuckstar
Chuck Freedman @chuckstar
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Q&A – Thank you!
Chuck Freedman @chuckstar
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