made with love and support

HUNCH v DATA

Part One: Beta - Alpha

NOTESOne minute to write down what you’ve observed this morning

EYES CLOSED, BREATH.Close your eyes, take five deep breaths

PHONES AWAY.Go for a twenty minute walk. Alone. Without your phone. Don’t stop. Just walk. Go.

HUNCH v DATA

Part Two

EYES CLOSED, BREATH.Close your eyes, feet on the ground, take five deep breaths

NOTESTwo minutes to write down what you observed on your walk

HUNCH v DATA

Part Three: in-out

TALK IN OUTSit in your groups. Each of you talks VERY QUICKLY for one minute (timed) about your project,the client, the brief, the concerns, the hopes, your team, your skills, your personal thoughts, etc

HUNCH v DATA

Part Four: Discussion

HUNCHis instinct.

Gut.Intuition.

Experience.Knowledge

Sub-conscious

DATAis statistics.Information.

Surveys.Analytics.Analysis.

DATAstarts war?

HUNCHIraq never had nuclear weapons.

DATAsaves Astronauts?

Apollo 13Commander, John W. Young

Command Module Pilot, John L. SwigertLunar Module Pilot, Charles M. Duke, Jr

HUNCHthe gut instinct, and quick reactions of the Astronauts helped save

their lives.

DATAmakes Formula One cars faster?

HUNCHThe car doesn’t go faster without a driver.

DATAallows us to better craft inform our clients and their ROI?

HUNCHFace-to-face discussions and understanding the audience helped to

shape this site.

DATAmakes for pretty graphics?

HUNCHThe individual interpretation of any data fuels the instinct.

WHAT IS THE ANSWER STEVE?

HUNCH DATA

REFERENCESRichard Feynman - The Pleasure Of Finding Things Out

http://www.youtube.com/watch?v=Bgaw9qe7DEE

Damn Good Advice from George Loishttp://www.youtube.com/watch?v=A4s5E-xxwwY

Ken Robinson says schools kill creativityhttp://www.ted.com/Sir Ken Robinson

David McCandless: The beauty of data visualizationhttp://www.ted.com/David McCandless

Tim Berners-Lee: The year open data went worldwidehttp://www.ted.com/Tim Burners-Lee

Hans Rosling: The good news of the decade?http://www.ted.com/Hans Rosling

http://www.bbc.co.uk/news/war data

“I always felt I understood women, which was good, because a lot of what I was doing was instinct, especially in the beginning; we didn’t have any money for market research,”

Natalie Massenet, Founder & Exec-Chairman of Net-a-Porterhttp://www.ft.com/Natalie Massenet

Gap in top tier education is failing a generation of leadershttp://www.ft.com/Educatio Failing