humanology_korey kay
DESCRIPTION
Positioning TechnoBrands – With a "Sense of Human"TRANSCRIPT
Growing Technobrands
“Technologyisn’t about bits
and bytes. It’s about getting
home in timeto have pizza
with your kids.”Dave LIDDLe
XeroX PaLo aLTo research cenTer1976
Technologyadvertisingis as cold
as ice.What it needsis a sense of
human.aLLen Kay
neeDham, harPer & sTeers1972
Branding aninternet consultant.
“I was up all night reading about the heart,and I think I have a handle on it.”
Brandinga broadbander.
Brandingperimeter security.
Brandinga stock symbol.
Branding a book...
and a conference.
Brandinga marketplace.
Branding a newcompany.
FInancIaL TraDe
Branding their new business product.
Branding their new consumer product.
abrand repositioning
an industry.
sTraTegIc
“Best read ad ofthe year.”
Fortune magazIne
not a bad read either.
Tactical
Differentiatinga brand.
hIgh concePT: yeLLoW anTenna
creating aningredient brand.
hIgh concePT: From hanDseT To aDDeD oem vaLue.
Branding an industry.
horizontalBest read advertising
5 years in a row.
Fortune magazIne
vertical
corporate
Personificationof a brand.
“It's a miracle!"
coincidentally.
Founded in 1982 as the Agency for Entrepreneurs,Korey Kay & Partners is a creatively-driven, mid-size, full-service advertising agency based in New York. “Outsmart not Outspend” is our credo. Our claim to fame is putting companies on the map.
Then all over it. Virgin Atlantic Airways, Comedy Central, and
Wynn Las Vegas are among them.
