human pdf link style guide v1.0 0rgl¿hg - gartner · human pdf link style guide v1.0 modified...

Human PDF Link Style Guide v1.0Modified 01.25.16

© Gartner Inc. Proprietary & Confidential page 1

STYLE GUIDE

Human PDF Link



Introduction

The purpose of this Style Guide is to preserve the look and feel of the five available templates (shown on the left). They were carefully crafted to promote your company’s marketing message in the most impactful way, ultimately supporting the perceived value of Gartner content. Following the guide will ensure the integrity of the original designs.

The templates have different characteristics that make each unique. The Contemporary template is a new template choice. We have decided to retire the Classic template. One characteristic is the underlying grid struc-ture which highlights the editorial content in varied ways. Other elements include your choice of color selection and visual imagery which all support each concept.

Word and character counts are specified for editorial content. In some instances, word counts are used to identify full pages while character counts are used to identify smaller, more specific areas.

Exact dimensions for graphics and spacing are also provided.

Modern

Human

Progressive

Contemporary



HUMAN Newsletter

This template embodies an engaging and friendly quality, hence the name Human. Choosing the right colors and fonts to create a cohesive tone for any template is a real art. The color palette choices and fonts were carefully selected to support the message and natural quality of the piece.

The content throughout this piece is visually separated by color and typography.

Your company’s marketing message is characterized by organic hues and 80% black text. The sans-serif typography has an attractive appeal supporting the friendly quality of the piece.

The coloration in Gartner content is supported by Gartner branding. Gartner research appears in blue and 80% black. The contrasting serif typograpy distinguishes the material while harmonizing with the tone of the template.

The newsletter is cohesive through the use of color and photos at the top of each page. The photos create a feeling of interaction and friendly quality.

Choose one of the following palette colors:

Cover 1

Cover 2

Cover 3

RGB: 83-120-158CMYK: 73-48-22-2HEX: 53789e

RGB: 76-126-117CMYK: 72-35-54-11HEX: 4c7e75

RGB: 113-123-68CMYK: 56-37-86-17HEX: 717b44

RGB: 133-64-19CMYK: 31-77-100-32HEX: 854013

RGB: 83-48-20CMYK: 44-71-90-57HEX: 533014



Cover 1

Client logo needs to fit in designated area allowing the shown white space above. The logo’s width is flexible but the height cannot exceed .88”.

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Images may be switched here. Horizontal, spontaneous natural photos of people collaborating are encouraged.

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Masthead title can be up to 2 lines long. The maximum character count is 65 with spaces. Font size and white space around should be maintained. Lower case initial caps will be used in some instances to maintain the friendly tone of the template.

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Tagline is Liberation Sans Bold 10/12. It has a 65 character count limit with spaces.

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Table of contents font and size cannot be changed.

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Position and size of Gartner logo and text above cannot be altered. This is in accordance with Gartner branding guidelines.

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6

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2

3

45

6



Cover 2

No photos will appear on this page.Issue numbers are used to track issues in contract. Lower case initial caps will be used in some instances to maintain the friendly tone of the template.

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Client logo needs to fit in designated area allowing the shown white space above. The logo’s width is flexible but the height cannot exceed .88”.

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Table of contents font and size cannot be changed. A minimum space of 2” needs to be maintained between the table of contents and the vertical blue line.

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Masthead title can be up to 3 lines. Character count is 65 with spaces. Font size and placement cannot be altered. White space around should be maintained. Tagline below has a 2 line and 90 character count limit with spaces. Lower case initial caps will be used to maintain the friendly tone of the template.

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Position and size of Gartner logo cannot be altered. This is in accordance with Gartner branding guidelines.

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2

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5

1

2

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4

5



Cover 3

Client logo needs to fit in designated area. The logo’s width cannot exceed 1.2” and the height cannot exceed .9”.

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Images may be switched here. Horizontal, spontaneous natural photos of people collaborating are encouraged.

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Masthead title can be a maximum of 3 lines. Character count is 65 with spaces. Font size and placement cannot be altered. Lower case initial caps will be used in some instances to maintain the friendly tone of the template White space around should be maintained.

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Tagline below has a 2 line and 167 character count limit with spaces.

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Spacing above the first headline is fixed at 1”.

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Spacing below each headline is fixed at .2833”

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Table of contents cannot be moved and its specs cannot be altered.

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Position and size of Gartner logo and text above cannot be altered. This is in accordance with Gartner branding guidelines.

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3

5

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7

8

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54



Internal Page

Top bars throughout the newsletter will remain the chosen color.

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Client headline is Liberation Sans 20/22. Color will be the chosen newsletter color. This title is the only one that sits above the line.

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Spacing below each headline should remain at .2833”.

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Client body text is Liberation Sans 10/13. Color is brown.

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Spacing between articles should have a minimum height of .4”. Space between line and top of headline is .21”.

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This dingbat will appear at the end of every client and/or Gartner article.

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Company locations may be placed on this page.

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Copyright position and specs cannot be altered. This is in accordance with the template guidelines.

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23

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8



Internal Page

One of the top colored bars in the left or right facing pages need to have imagery of people or pullquote. Horizontal, spontaneous natural photos of people collaborating are encouraged.

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Document source will appear at the beginning of the article. Specs are Berkeley Old Style Book 6/9.

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Gartner headline is Berkeley Old Style Medium 19/20. Color is 80% of Gartner blue. Line treatment above cannot be altered.

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Spacing below each headline should remain at .2833”.

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Gartner body text is Berkeley Old Style Book 9/12. Color is 80% black.

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1

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5

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34

5



Internal Page

A full page without any graphics would look like this. Word count for this page is 706 with spaces.

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1



Internal Page

This is the style for a client quote. Left pages are in the left column. Right pages are in the right column. There should be no hyphenation.Maximum character count for pullquote text is 121 with spaces. Maximum character count for pullquote source is 179 with spaces. ...................................................................................................................................................................................

Word count for this page is 298 with spaces.

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Spacing above and below graphics should be a minimum of .5”.

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Gartner figure titles are treated as shown. There are 5 spaces between the period and the beginning of the title. The line below the graphic should be a little wider than the graphic above it.

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Graphics cannot exceed 6.7” wide.

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Internal Page

Acronym key is treated as shown centered on the page. Use 2 columns to display a long list. One column may also be used.

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Spacing below the acronym key and above the pullquote should be .5”.

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This is the style for a Gartner quote. Pullquotes cannot exceed 4 lines. Font style and colors cannot be altered.

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Line treatment below the pullquote cannot be altered.

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Internal Page

Sidebars may be 1 or 2 columns as shown.

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Minimum whitespace of .2” around the graphic must be maintained.2

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12

2



Back cover

The image on the final page should be a duplicate or part of the image that appears on the first page.

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human pdf link style guide v1.0 0rgl¿hg - gartner · human pdf link style guide v1.0 modified...

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