human centered design for learning practitioners (association for talent development...
TRANSCRIPT
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Human Centered Design for Learning Practitioners
Kristen Gallagher,Edify
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Edify and Drawbridge Innovations
Objectives Let’s get to work!
Welcome!
Learn
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Answer this for yourself:
Why are you here? What’s one thing you want to leave with at the end of the
workshop?
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Objectives
● Understand fundamental Human Centered Design concepts to instructional design methodologies.
● Use a personal toolkit for applying HCD to your learning design process.
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Let’s Learn!
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What is HCD?
Methodology
Idea Generator
Solution Driver
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Connecting to ADDIE
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Connecting to SAM
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Evolving to the Human Centered Design Model
http://www.grameenfoundation.org/what-we-do/financial-services/solutions-innovation-process
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Human Centered Design Model - Simplified
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Why HCD in Learning?
Learner-Focused, not outcome focused
Regenerative
Knowledge Retention Geared
irony
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Objectives Measurement
Taking HCD to Learning
Research Content
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Choose a Theme:
● Sales Enablement: You’ve been tasked with helping a junior sales team ramp up quickly on their product (a software system)
● Anti-Harassment: You’ve been tasked with reimagining this program - it hasn’t been working
● Train-the-Trainer for Production Floor Feedback: You’ve been tasked with helping production managers learn the feedback program
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Creating and Understanding Personas
● Start by knowing the “who”● Understand what that person wants
and needs● Create an empathy map (wait for it…!)
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Create an Empathy Map
Seeing
Feeling
Doing
Thinking
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Summarize your Findings
Step 1: List your customer’s needs. What are they trying to accomplish?
● ______________________________________● ______________________________________
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Interview your customer
Step 2: Write down as many open-ended questions as you can in the next 2 minutes.
Step 3: List down insights? What new/unique things did you learn about your customer?
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What’s the problem statement you want to work on?
How might I __________________*
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1. Is the question focused on ultimate impact?2. Does the question allow for a variety of
solutions?3. Does the question take into account context and
constraints?
Test Your Problem Statement
Too Broad Just Right Too Narrow
How might I redesign the sales enablement program?
How might I equip our junior sales team to better educate our
customers so that they are ready to purchase?
How might I build an elearning course to teach sales reps how to sell
our product?
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Generate Ideas - The Ideation Phase
1. Quantity over Quality2. Shooting down ideas3. Questioning validity or feasibility
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(Radical) Ideation
Try: Thinking about things in a different context:
● Imagine 2 possible ways to make this training work for giraffes.
● Imagine 2 possible ways to make this training work on the moon.
● Imagine 2 possible ways to make this training work without sound.
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Sketching
*Stick figures are (more than) okay!
Sketch 3 new ways to meet your customer’s needs:
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Prototyping Solutions
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Bring your idea to life
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Designing Tests
1. Decide what you want to test2. Create a few test methods3. Determine how you would find success or
failure
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Test your prototype
*Focus on learning,not validation (don’t reinforce your beliefs)
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Ask Questions
Observe
Create and Test
Repeat!
Your Toolkit: Taking it Back to Work