transforming adult education for a customer- centered ... · maher & maher . specialized talent...

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Transforming Adult Education for a Customer- Centered Workforce Development System Mini-Institute National Meeting for Adult Education State Directors 2015 Paid for by the U.S. Department of Education (ED), Office of Career, Technical, and Adult Education (OCTAE), under Contract No. ED-VAE-14-O-5014. The opinions expressed herein do not necessarily represent the positions or policies of the U.S. Department of Education, and no official endorsement by the U.S. Department of Education should be inferred.

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Page 1: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Transforming Adult Education for a Customer-Centered Workforce Development System Mini-Institute

National Meeting for Adult Education State Directors

2015

Paid for by the U.S. Department of Education (ED), Office of Career, Technical, and Adult Education (OCTAE), under Contract No. ED-VAE-14-O-5014.

The opinions expressed herein do not necessarily represent the positions or policies of the U.S. Department of Education, and no official endorsement by the U.S. Department of Education should be inferred.

Page 2: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Your Presenters

Richard D. Maher

President/CEO,

Maher & Maher Specialized Talent Development Consultants

2

Christy Montgomery

Senior Analyst,

Maher & Maher Specialized Talent Development Consultants

ETHICS DISCLAIMER “This presentation reflects my (personal) views of the changes implied by WIOA and the actions a proactive workforce system professional may want to consider in preparing for the new Law. It is not reflective of Federal policy nor, in any way, shaped by any specific knowledge thereof.”

Page 3: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Objectives For Today

Introduce Customer Centered Design and “DesignThinking” concepts to the group

Re-imagine the way we approach service delivery byasking ourselves “How might we?

Engage in an interactive dialogue: Discusschallenges and opportunities presented by WIOA andhow to manage them with customers in the center ofour solutions.

Page 4: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

The Effect of Environment

In your table groups, pull out your smart phones and tablets and see if you can each find images that invoke the following aspects: (one image per adjective)

Professional Inspiring Stale

Prestigious Comfortable

Page 5: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

What is “Design Thinking”?

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USING HUMAN CENTERED DESIGN

Start with

People

Page 7: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

What is Human Centered Design?

A collaborative, discovery-based journey.

Get inspired by the people you’re serving.

Start by listening to people to get new ideas about how to design for them.

Identify patterns and surprising insights to inspire new opportunities for design.

Brainstorm new ways to serve your customers.

Try out your ideas and get feedback from customers – so you can revise your prototypes and get more feedback.

Try out a pilot program and experiment with ways to implement your new ideas.

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Look beyond what people say, to understand what they believe.

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How We Empathize

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What does Design Thinking look like in the private sector?

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What does Design Thinking look like in the private sector?

Image Source:

Macey J. Foronda maceyjforonda.com

Buzzfeed Buzzfeed.com

Page 12: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

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How is Design Thinking being used in the developing world?

Image Source:

Design That Matters www.designthatmatters.org

Jonathan Schultz – New York Times http://wheels.blogs.nytimes.com/2010/11/23/neonurtures-car-parts-baby-incubator/?_r=0

Page 13: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

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How is Design Thinking being used in the developing world?

Image Source:

Design That Matters www.designthatmatters.org

Jonathan Schultz – New York Times http://wheels.blogs.nytimes.com/2010/11/23/neonurtures-car-parts-baby-incubator/?_r=0

Page 14: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

What does this look like in the workforce system?

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Page 15: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

What does this look like in the workforce system?

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I’m copying a friend’s resume, but putting my words to it because I don’t know how to make one.

David, 18

Page 16: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

What does this look like in the workforce system?

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what if ?

Instead of resume-building classes, we provided templates for youth to adapt quickly, since a resume is a means to an end at this stage?

Page 17: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

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Use empathy and emotion to develop better services

Page 18: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Using Empathy and Emotion

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Page 19: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Group Work

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Page 20: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Break Everyone please return in 15

minutes

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Page 21: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

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Finding Sputnik

http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from?language=en#t-366786

Page 22: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Ideation

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Brainstorm

new ways to

serve

your

customers.

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How might we...

make service providers more customer-centered?

provide a reality check without discouraging?

design rich and inspiring spaces for high schoolequivalency customers?

effectively communicate what options are availabledegree seekers?

better integrate emotional needs support with skills/practical assistance/ services?

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Page 27: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Prototyping

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Try out your ideas and get feedback from customers – so you can revise your prototypes and get more feedback.

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Prototyping: It’s rapid

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Page 30: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Prototyping: Fail Quickly

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Page 31: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Prototyping: Keep What Works

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Page 32: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Your Turn! (group activity)

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Page 33: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

CCD & WIOA: What’s Next The Project’s Five Phases

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The Launch

The Class

Experimentation and Prototyping

Learning Exchange and Celebration

Peer Mentoring

https://wioa.workforce3one.org/

Page 34: Transforming Adult Education for a Customer- Centered ... · Maher & Maher . Specialized Talent Development Consultants . ETHICS DISCLAIMER “This presentation reflects my (personal)

Q&A

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Richard D. (“Rick”) Maher President/CEO

www.mahernet.com 732.918.8000

[email protected]

Christy Montgomery Senior Analyst

www.mahernet.com 615.594.3558

[email protected]