MOMOChinese stranger dating App

• Marketing and Branding

Aug, 2011

Oct, 2012

May, 2014

Dec, 2014

A location-based servicesocial application “MOMO”was launched in China

The English version of MOMO appeared in the US App Store

MOMO released anew ad: there isalways a noveltyaround you.This is MOMOtransformationstrategy, they try toget rid of the“Dating App”

MOMO listed onNasdaq, the firstday price of $ 13.8

• Marketing and Branding

MOMO=Open+Social

• Marketing and Branding

• Technological Affordances

Use locative media to find people nearby

https://www.youtube.com/watch?v=TMnzRexB34c

• Technological Affordances

Locative based service

MOMO is a location-based mobile social tool, itis a communication function and position of themedia combining App. Users can use MOMO toknow each other around them, and free to sendtext messages, voice, photograph and preciselocation to communicate with people aroundthem. Moreover, people can using MOMO andjoin interest groups, post comments, and takepart in MOMO bars. MOMO use of mediatechnology is Location based service, the userthrough the smatrt phone GPS location, so thatother users can see their own perimeter, andthen you can start chatting with thesurrounding strangers, even dating

• User Experience

1. Find someone to talk to ease the work pressure

2. Dating with strangers around them

3. Find boyfriend / girlfriend from the network to the reality

4. Communicate with people who has similar interests

Dating and meet new friends

• Reference

Xiang T. (2014). Location-based Messaging App Momo Announces 100 million Registered Accounts: technode. Feb 2014, Available address: http://technode.com/2014/02/07/momo-100-million-registered-accounts/ [Accessed on: 23 Apr, 2016]

Brush M. (2014). Opinion: Chinese social app Momo is an IPO with mojo: Market Watch, Dec 2014. Available address: http://www.marketwatch.com/story/chinese-social-app-momo-is-an-ipo-with-mojo-2014-12-10 [Accessed on: 23 Apr, 2016]

Horwitz J. (2014).Chinese flirting app Momo targets monetization with introduction of premium membership and stickers: The next web, Available address: http://thenextweb.com/asia/2013/06/28/chinese-flirting-app-momo-targets-monetization-with-introduction-of-premium-membership-and-stickers/#gref [Accessed on: 23 Apr, 2016]

MOMO Inc. (2015). Momo Announces Unaudited Financial Results for the First Quarter 2015: MOMO Inc. Available address: http://media.corporate-ir.net/media_files/IROL/25/253834/Reports/Momo%20Announces%20Unaudited%20Financial%20Results%20for%20the%20First%20Quarter%202015.pdf [Accessed on: 23 Apr, 2016]

Millward W. (2012). China’s Dating App Momo Will Soon Chat-Up International Users in English: Tech in Asia, Oct 2012, Available address:https://www.techinasia.com/momo-dating-app-international-english [Accessed on: 24 Apr, 2016]

Lucas W.A., Possner K.B. (1975). Television News and Local Awareness: A Retrospective Look: RAND Corporation

Cendrowski S. (2014). The guy behind China's Tinder: Fortune, Nov 2014, Available address: http://fortune.com/2014/11/03/the-guys-behind-chinas-tinder/ [Accessed on: 24 Apr, 2016]

Davison N. (2014). Momo, the Chinese app that exposes sex and generational divides: theguardian Technology, June 2014, Available address:https://www.theguardian.com/technology/2014/jun/12/momo-chinese-app-exposes-sex-divide [Accessed on: 24 Apr, 2016]

Blue L. (2010). How couples meet: TIME MAGAZINE, Aug 2010, Available address:http://healthland.time.com/2010/08/17/how-couples-meet/ [Accessed on: 24 Apr, 2016]

Thanks for watching

Huang Aixi27713121