Continued increase in overnight stays at hotels, hostels and vacation villages In November 2009 nearly 710,000 overnight stays were made in the county’s hotels, hostels and vacation villages. That is 2 percent more than during the same month in 2008. At the same time, overnight stays declined somewhat in the country as a whole. This rise is localized to facilities in the city, while elsewhere in the county, the number of guest nights was unchanged. These good results are attributable to a rise in numbers of foreign visitors. In the period from January to November 2009, 8.2 million overnight stays were made in Stockholm County. That is 17,000 more than during the same period in 2008. Camping is not included in these accommodation figures. It is only reported on an annual basis

The number of overnight stays in hotels, hostels and vacation villages in Stockholm County

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The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008 November

2009Comparison:

November 2008, %Jan-Nov

2009 Comparison:

Jan-Nov 2008, %

Sweden 2,145,874 0 30,273,000 0

Stockholm County 709,548 + 2 8,201,633 0

- of which the City of Stockholm 503,180 + 3 5,863,309 + 3

- of which the rest of the county 206,368 0 2,338,324 - 6

- of which Swedes 521,264 0 5,391,090 0

- of which foreign visitors 188,284 + 8 2,810,543 + 2

Source: The Swedish Agency for Economic and Regional Growth and SCB

Stockholm's tourism industryNovember 2009

Where do the visitors come from? Over 521,000 overnight stays were made by Swedish visitors in November. The number of Swedish overnight stays was practically unchanged for the month and for the year in general. In November, Swedish visitors accounted for 73 percent of all overnight stays. For the year as a whole, that number is lower, at 66 percent.

The positive growth for the Nordic markets continues. In November, the number of overnight stays rose sharply by 20 percent, to reach 37,000. For all nationalities, including Iceland, the number of stays grew significantly. With just one month remaining in 2009, 525,000 overnight stays have been made at hotels, hostels and vacation villages in Stockholm County. That is 64,000 or 14 percent more than the same period last year.

Even non-Nordic visitors from Europe made more overnight stays that month than in November 2008. Here, the increase was by 4 percent. For the entire year, the variation compared with 2008 was very little. Some months entailed a slight increase, while others a notable decline compared to the previous year. Overall for the year through November, the number of overnight stays for this category of visitors was practically unchanged.

After a negative start in autumn, the number of stays made by non-European visitors visiting Stockholm began to grow once again. Just over 48,000 overnight stays in November equals 6 percent more than last year. The major contributing factor was that the US market showed growth (+ 3 percent) for the first time in 2009.

Guest nights in hotels, hostels and vacation villages in Stockholm County and City distributed by country

Jan-Dec2008

County

November 2009

County

% of visitors to

Sweden County

Compari-son,

November2008, % County

Jan-Nov2009

County

% of visitors to Sweden

County

Comparison Jan-Nov 2008 %, County

November2009City

Jan-Nov2009City

Sweden 5,742,582 521,264 30 + 0 5,391,090 23 - 0 343,911 3,445,745

Denmark 126,641 10,469 30 + 44 151,832 17 + 27 8,104 119,667

Norway 189,876 13,827 20 + 5 195,513 16 + 6 11,937 165,980

Finland 159,672 11,793 54 + 19 170,647 44 + 15 9,428 137,243

Iceland 9,042 738 60 + 93 7,144 56 - 17 638 5,989

Totals for Nordic countries (not incl. Sweden) 485,231 36,827 29 + 20 525,136 21 + 14 30,107 428,879

Germany 342,648 17,909 43 + 10 347,590 35 + 8 14,919 293,431

Great Britain 333,071 21,076 57 - 1 269,736 52 - 13 18,118 239,158

Ireland 20,603 1,269 59 - 19 16,489 57 - 14 1,143 14,886

The Netherlands 87,557 6,618 54 - 9 85,977 29 + 5 5,750 75,690

Belgium 34,520 3,826 57 + 82 37,764 51 + 19 3,471 33,402

Luxembourg 4,795 328 63 + 15 3,657 57 - 18 274 3,286

France 138,315 9,412 56 - 1 133,233 58 + 7 8,285 120,382

Switzerland 69,248 3,289 61 - 9 72,218 54 + 13 2,800 65,271

Austria 35,927 2,173 51 - 4 41,064 55 + 22 1,846 36,294

Italy 155,941 11,437 65 + 23 177,189 65 + 26 9,446 162,206

Jan-Dec2008

County

November 2009

County

% of visitors to

Sweden County

Compari-son,

November2008, % County

Jan-Nov2009

County

% of visitors to Sweden

County

Comparison Jan-Nov 2008 %, County

November2009City

Jan-Nov2009City

Spain 115,050 6,216 67 + 25 114,812 72 + 3 5,285 102,289

Portugal 17,294 966 54 + 48 12,317 55 - 25 785 10,973

Greece 18,445 966 66 + 59 16,409 65 - 6 892 15,054

Turkey 11,779 769 46 + 7 9,708 59 - 11 552 7,986

Russia 111,203 7,059 67 - 11 90,788 56 - 10 4,879 63,845

Estonia 8,590 1,093 44 + 31 10,336 41 + 31 930 7,843

Latvia 7,554 813 45 + 62 7,416 28 + 7 662 5,631

Lithuania 5,141 373 6 + 6 4,865 14 + 3 328 3,878

Poland 33,558 2,287 23 - 7 28,803 21 - 9 1,463 19,685

The Czech Republic 10,935 872 32 - 5 10,822 35 + 7 578 6,398

Slovakia 5,122 519 21 + 48 4,401 17 - 9 427 3,237

Hungary 10,213 879 55 + 52 9,398 40 - 2 746 7,708

The rest of Europe 94,076 2,883 41 - 35 55,329 52 - 38 2,475 50,243

Totals for Europe excl. Nordic countries 1,671,585 103,032 51 + 4 1,560,321 46 + 0 86,054 1,348,776

USA 234,117 10,596 53 + 3 197,605 59 - 11 9,302 176,568

Canada 28,610 1,540 60 + 1 22,111 60 - 18 1,288 19,389

Central & South America 26,398 1,597 61 + 7 23,980 63 - 6 1,360 22,024

Japan 61,560 2,500 48 - 12 58,234 66 + 0 2,030 41,778

South Korea 8,919 654 64 + 86 9,037 50 + 6 365 6,038

China 46,749 3,524 45 - 12 37,960 43 - 11 3,016 32,974

The rest of Asia 94,720 4,673 49 - 31 62,813 53 - 29 4,062 55,920

Australia 30,326 1,491 59 + 14 25,440 68 - 11 1,341 23,690

New Zeeland 3,491 94 44 - 31 2,671 52 - 21 82 2,400

The rest of the world 112,144 2,101 26 - 50 36,857 35 - 66 1,897 32,939

Not indicated 143,239 19,655 61 + 54 248,378 62 + 84 18,365 226,189

Totals (excluding Europe) 790,273 48,425 53 + 6 725,086 57 - 3 43,108 639,909

Totals from abroad 2,947,089 188,284 45 + 8 2,810,543 39 + 2 159,269 2,417,564

Totals 8,689,671 709,548 33 + 2 8,201,633 27 + 0 503,180 5,863,309

Trends in Sweden’s major cities For both Stockholm and Malmö, November was a more positive month than for Sweden overall. This is primarily true of the cities, while the surrounding regions underwent more moderate development. In Göteborg, the number of overnight stays stopped at just under last year’s level – a development in line with the development witnessed throughout much of Sweden.

With one month remaining in 2009, we can conclude that visitor numbers, measured in the number of overnight stays, were highest in Malmö and greater Malmö in 2009.

The number of overnight stays in hotels, hostels and vacation villages 2009 compared with 2008 November

2009Comparison:

November 2008, %Jan-Nov

2009 Comparison:

Jan-Nov 2008, %

Stockholm county 709,548 + 2 8,201,633 0

Greater Stockholm 709,548 + 2 8,201,633 0

Stockholm city 503,180 + 3 5,863,309 + 3

Västra Götaland county 342,611 + 1 4,606,000 + 2

Greater Göteborg 239,545 0 3,008,000 0

Göteborg city 203,867 0 2,488,392 + 1

Skåne county 224,608 0 3,056,000 + 3

Greater Malmö 134,951 + 2 1,612,000 + 5

Malmö city 94,788 + 4 1,098,851 + 6

Hotels – who travels to Stockholm? In November 72 percent of the county’s hotel rooms were occupied by business and conference travelers. Compared to more recent years, there has been a gradual shift from business travelers to private guests. Compared to November 2008, the number of rooms booked by visitors in Stockholm in a private capacity increased by close to 6 percent, while the number booked by business travelers was unchanged.

November 2009

55%

17%

7%

21%CompanybusinessCompanyconferencePrivate groupleisurePrivate leisure

November 2006 - 2009

050 000

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2006 2007 2008 2009

Business travelLeisure travel

Hotel – price trends

After a year of declining hotel room rates, November reversed that trend, albeit only very moderately, with an increase of SEK 13 in the city and SEK 3 in the county as a whole. The average price for a booked room in November was SEK 1 095 in the county and SEK 1 130 in the city. The average rate for a booked room – with just a month remaining in 2009 – was 6 percent lower than in 2008 in the county and 7 percent lower in the city.

Hotels’ total lodging revenue rose in November by 4 percent in the city, to SEK 381 million. In the county, revenue increased 2 percent, to SEK 535 million. The year overall, however, ends with lower revenue in the order of 10 percent.

Revenues, kr/occupied room Total lodging revenues, million kr

November

2009 Comparison:

November 2008, %

Jan-Nov2009

Comparison:Jan-Nov2008, %

November2009

Comparison: November

2008, %

Jan-Nov 2009

Comparison:Jan-Nov2008, %

Stockholm city 1,130 + 1 1,073 - 7 380.6 + 4 3,378.1 - 8

Stockholm county

1,095 0 1,043 - 6 534.6 + 2 5,225.8 - 10

Hotels – occupancy In November 2009 occupancy rates at county hotels have been unchanged since November 2008. Just under 63 percent of rooms in the county were occupied during the month. In the city occupancy rates were just over 71 percent.

As usual, occupancy rates were highest at the most centrally located hotels and at hotels in the Arlanda area.

Room occupancy rate in percentages of available rooms

Stockholm county

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