document

Abundant LivingFamily Church

2011 Branding Style Guide

A style guide is a set of standards forall designed documents, either forgeneral use or for a specificpublication. These items may includebut are not limited to, logo use,typeface rules, color pallete rules,layout rules, imagery rules, etc.

The implementation of a style guideprovides design style uniformity as wellas uniformity in formatting which helpsretains the organization brand.

Style Guide Purpose

LogoApproved Color PaletteTypeface RulesEnvelopeLetterheadBusiness CardImagery RulesBanner AdWebsite Rules

Styles Included

2011 STYLE GUIDE - CONFIDENTIAL

“He is before allthings, and inHim all thingshold together”

Colossians 1:17



Logo Clear Space



A A

AA

Clear space dictates the area in whichno other content may be placed suchas overlapping imagery or text.To determine the proper amount ofclear space for the ALFC logo, copythe size of the “A” in the word“Abundant” as shown above and placeit around the logo. Anything within thearea of the “A” is to be consideredreserved real-estate for clear space.(figure 1.1)

Clear space can be filled by abackground image so long as it doesnot distract from the logo.


A A

AA

figure 1.1



Logo Treatment & Maltreatment












Logo Sans Color





Logo Minimum Size




Approved Color Palette

Printw2.25inh0.60in

Webw121pxh33px

HEX B35C24PAN C25E03CMYK 2711

HEX 4A1010PAN 430000CMYK 4876

HEX 00978BPAN 00877DCMYK 8152



Typeface Rules


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Nilland Bold


Liberation Sans


Liberation Sans Bold



Website Rules & Web Ads


ALFC logo must always have a white background or white transparentbackground when overlaid above another image.

Website must retain a two-layer grid on vertical designed pages and a three-layergrid for horizontally designed pages.


Join Usclick for info



Stationary



Pastor Diego MesaSenior Pastor

Direct 909.123.4567Office 909.987.7110Fax [email protected]

10900 Civic Center Dr.Rancho Cucamonga, CA 91730

Abundant LivingFamily Church10900 Civic Center Dr.Rancho Cucamonga, CA 91730Office 909.987.7110, Fax 909.484.5288

Dear Joe Smith,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc mollis ligula et ipsum tempor tristique. Morbi vel convallis neque. Morbi nunc nunc, consectetur ac rhoncus ut, cursus non magna. Nam quis massa sed magna feugiat condimentum. Aliquam at tellus eu turpis luctus scelerisque. Phasellus eget leo felis. Morbi ligula ante, blandit id malesuada sit amet, aliquet eu est. Donec nibh nisl, pulvinar sit amet hendrerit at, gravida ut nisi. Duis eu mi nec ipsum tristique venenatis ac in nisi. Morbi lobortis tempus diam nec elementum. Nulla vestibulum mi sed tellus consectetur rutrum. Nulla dui augue, condimentum at aliquam at, mollis at quam. Phasellus accumsan, tortor eget pharetra lacinia, erat sapien viverra libero, quis cursus dui turpis ac dui. Vestibulum aliquam, diam vel vestibulum placerat, augue nunc ultricies enim, at imperdiet nisl nulla nec neque. Proin quis purus lectus, eu hendrerit nisi.

Donec pellentesque odio in massa euismod a tincidunt dolor lacinia. Sed quam tellus, rutrum in dictum sed, hendrerit sed massa. Nulla sodales ligula ac erat lobortis dapibus. Vestibulum fermentum ullamcorper libero in imperdiet. Morbi ante arcu, porta quis malesuada vel, luctus vitae magna. Sed a lorem id magna sollicitudin malesuada ac vitae elit. Ut in sem eros, sed iaculis urna. Aliquam rutrum sagittis nisl, vel tincidunt urna fringilla adipiscing. Duis commodo auctor neque quis fermentum. Integer eget purus eu nulla pulvinar tristique nec ac mi. Phasellus at lacinia erat. Morbi lacus neque, condimentum ut scelerisque eget, pellentesque ac tortor. Suspendisse turpis mauris, rhoncus sit amet euismod vitae, convallis ac est. Praesent neque enim, pellentesque placerat placerat ac, rhoncus eu augue.

Maecenas et neque mi. Vivamus cursus interdum sem, ac lacinia ante volutpat in. Aliquam mi massa, ultrices faucibus iaculis ut, vehicula sit amet justo. Quisque malesuada auctor nibh, ut auctor libero congue ac. Fusce non pretium tellus. Sed rutrum dapibus dictum. Duis a orci eget mi sollicitudin sodales facilisis vitae nulla. Phasellus sodales interdum volutpat. Quisque hendrerit imperdiet aliquam. Donec massa eros, luctus ac vehicula in, dapibus nec leo. Nullam condimentum enim nec magna ornare euismod. Morbi vitae augue sapien. Nam imperdiet ante at quam convallis rhoncus. Vestibulum facilisis, erat vitae ultrices dictum, nibh ligula euismod diam, volutpat eleifend nulla justo vitae leo. Cras mauris ligula, facilisis ut pellentesque nec, eleifend sit amet libero. Nam vitae eros massa.

Quisque in pretium libero. Proin vel sollicitudin urna. Vestibulum vitae varius enim. Donec varius, ante quis porta interdum, neque erat ultricies sapien, ac volutpat neque lorem sed enim. Cras a enim felis, eu posuere diam. Nulla congue, purus non elementum ornare, augue mi volutpat urna, a consequat diam ipsum sed ipsum. Nulla nec massa quis ligula cursus posuere id eget nibh. Sed venenatis tristique pretium. Aliquam erat volutpat. Vivamus volutpat, mi a tincidunt sollicitudin, arcu ante aliquet quam, nec venenatis augue erat mollis velit.

Vestibulum eget magna risus, eget lacinia turpis. Donec ac fringilla est. Aliquam erat volutpat. Fusce sit amet magna a arcu tincidunt lacinia sit amet a diam. Proin scelerisque, neque sed feugiat tempor, est turpis placerat diam, vitae volutpat quam nisl a nisi. Aenean congue pharetra dui non sodales. Suspendisse quis felis sit amet ante dignissim pretium sit amet at nulla. Morbi auctor orci eget nunc faucibus eget scelerisque dolor cursus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris non sagittis nibh. Suspendisse posuere, nulla ac consequat porta, lorem sem sodales purus, sed ornare nibh nisl quis massa. Donec volutpat commodo est.

Your brother in Christ,

Tom Smith

Abundant LivingFamily Church10900 Civic Center Dr.Rancho Cucamonga, CA 91730Office 909.987.7110, Fax 909.484.5288



Imagery Rules


ALFC imagery must emulate life through professional quality imagery featuring multi-ethnic individuals. Imagery featuring outdatedtechnology, outdated hairstyles, outdatedclothing, or outdated vehicles must never beused in print or web designs*.

Lifestyle imagery should represent unity, suchas in a group shot. An image featuring asingle individual should be avoided if possibleunless used in a bio. Lifestyle imagery shouldfeature individuals in casual attire or Sundaymorning attire. Business attire or stagedimages that depict a business setting shouldbe avoided. Individuals gender must beobvious to be used in any format.

Clipart is an unacceptableformat of imagery for ALFC and must besubstituted by a “real life” image. However,vector graphics used as part of a montageare acceptable.

*Outdated images may be used totarget a specific theme. For example, aministry hosting a 70’s themed event mightwant to have advertisements of individualsdressed in 70’s attire.

Avoid Substitute

document

Documents

logo use

color pallete rules

layout rules

ofclear space

rancho cucamonga

vertical designed pages

wellas uniformity

hex 4a1010pan