BRANDSTYLEGUIDE

Version 1. September 2015

T A B L E O F C O N T E N T S

Background OverviewLogo Formats

Typeface UsageColor Palette

Logo Application

03 - 0405 - 0910 - 1213 - 1617 - 23

BACKGROUNDOVERVIEW

01

Background Overview 03

Background Overview 04

Welcome to the Hoodelicious style guide document. This document is set out as a simple style guide that can be easily understood and communicated to users, and applied to all internal and external collateral while leaving room for creative expression. The following pages are designed to guide you through some of the basic identity elements such as logo, typeface and colour, as well as providing some general rules for applying these elements across all media types Fashion could not exist without the fashionable people who experiment with it, and we hope our styles leave plenty of room for your imagination to wander. We expect you to have fun with our clothing and show us new ways to wear and enjoy them. Our product line begins and ends with our customers, so we’re committed to them in every way.

Brand styleguideIntroduction

LOGOFORMATS

02

Logo Formats 05

Logo Formats 06

Hoodelicious is the combina-tion of the two words “hoodie”and “delicious”. This is the finale, original and complete logo preview. The complete logo will best be used when it only stands alone.

Logo Construction

Logo Formats 07

L A R G E S T S I Z E

Used in sizes

104 pt

34 ptS M A L L E S T S I Z E

u

u

7¾ u

15¾ u

Logo Formats 08

Whenever the logo is put, remember to have the minimum space surrounded which is described fully here.

Logo Position

Logo Formats 09

LOGO MONO LOGO COLOURWAYS

LOGO OUTLINE LOGO OUTLINE COLOURWAYS

TYPEFACEUSAGE

03

Typeface Usage 10

Typeface Usage 11

Open Sans RegularBody copy

AaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$%&*()!?.,:;

Open Sans SemiboldHeadlines

AaabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789$%&*()!?.,:;

Typography is a key feature ofthe brand identity and whenused correctly allows the brandto communicate in a simple yeteffective way.The brand typefaces can beused in conjuntion with oneanother to highlight oremphasize as well as addingimpact where necessary.

Typeface usage

Typeface Usage 12

User manual

Used in paragraphs

Headlines

Body A user guide or user's guide, also commonly known as a manual, is a technical communication document intended to give assistance to people using a particular system. It is usually written by a technical writer, although user guides are written by programmers, product or project managers, or other technical staff, particularly in smaller companies. User guides are most commonly associated with electronic goods, computer hardware and software.

COLORPALETTE

04

Color Palette 13

Colour palette 14

The Hoodelicious visual identity has been built on one main brand colour. It is used to reflect an expression of quality streetwears, classic and rigidity. Our brand is underpinned with a colour palette designed to be as minimal aspossible. Different combinations of colours can dramatically change the tone andappearance of a document so it is important to consider how they will worktogether. To help achieve greater brand recognition, it is important that our colourpallete is applied consistently.

Colour paletteIntroduction

Colour palette 15

Shadow

RGB 64/64/65CMYK 0/0/0/90HEX #404041

100% general use50% title

Primary colour

Colour palette 16

Lapis

RGB CMYK HEX

Secondary colour

27/117/18785/50/0/0#1B75BB

White

RGB CMYK HEX

255/255/2550/0/0/0

#FFFFFF

Downy Chick

RGB CMYK HEX

255/221/230/10/95/0#FFDD17

Chalk White

RGB CMYK HEX

213/212/2130/0/0/16

#D5D4D5

LOGOAPPLICATION

06

Color Palette 17