ht mobile _ marketing plan
TRANSCRIPT
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Marketing Plan
Course: Marketing Principles _ MKTG 1205
Instructor: Mrs. Elizabeth Erasmus
Group 2 _ HED S4
Nguyen Minh Thu _ s3123858
Nguyen Thi Tram Anh _ s3123871
Truong Manh Quan _ s3132118Trinh Ngoc Khanh _ s3131854
Vu Ho Quang _ s3153777
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Table of content
Age pyramid of Vietnam population.............................................................................31Price list of advertising on TuoiTre newspaper.............................................................31
Television Advertising Price List..............................................................................32
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1.0Executive summary
Hanoi Telecom, established in 2001, is one of Vietnams leading service providers in
telecommunication, while Hutchinson Telecom is one of the largest of the same business
but in an international perspective. The two organizations are co-operating in an attempt
to take advantage of a promising Vietnamese market through the introduction of a new
CDMA2000-1X mobile network.
Hanoi Telecom was given the permit to produce CDMA services in 2003 and is now
aiming to become Vietnams number 1 provider of the service. At the same time,
Hutchinson Telecom has been exploiting several Asian markets such as India, Israel,
Ghana, and Indonesia; and now sees Vietnam as their next primary target. The two have
signed a 15 year-long contract in 2005 to bind their commitment and their new service
shall be introduced as HT Mobile.
In the overall mobile industry, the subscribers development has been growing by 30%
expectedly. By 2010 Vietnam would have 45% of its population as mobile service
subscribers. CDMA is the fastest-growing form of telecommunication, with the overall
increase of 61,700,000 subscribers all over the world. Specifically in Vietnam, only a
single CDMA provider existed before, but from 2006 the number has risen to 3. Vietnamis an extremely promising market with the economic growth second only to China in the
whole world, expected revenue of mobile service in Vietnam in 2007 amounts to 2 billion
USD.
At the moment, HT Mobile faces competition from 4 existing providers, with 3 GSM
providers (MobiFone, Vinaphone and Viettel) currently possessing 94% of the market,
and a fellow CDMA provider (S-Fone) taking up the remaining 6%. However, HT
Mobile aims to be the fastest growing and most preferred mobile communication service
in Vietnam. HT Mobile offers:
An advanced, world class CDMA network
Superior voice quality, matching that of landlines
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High-speed multimedia wireless broadband service
National coverage
To achieve its goal of most preferred service, HT Mobile is introducing discount
packages to produce stronger ties between friends and families such as unlimited free
calls and SMS between a circle of limited users. At the same time, they will work under a
customer-centered policy:
affordable and attractive tariff
flexible and fair
24hr/day customer service line
Sponsoring many charity events of Vietnam
To sum up, HT Mobile are proud to be introducing their Best Values: highly affordable
tariff, innovation, care and convenience as their primary principles in their attempt to
penetrate the Vietnam Telecommunication network.
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2.0Background
HT Mobile is the brand name of the mobile network which provided by two investors:
HanoiTelecommunications Joint Stock Company (HTC) and HutchisonTelecommunications under the CDMA2000 Business Cooperation Contract Project,
issued by the Ministry of Planning and Investment on February 4, 2005.
HT Mobile has a wide range of action including building, developing and operating
mobile network using CDMA2000 technology, providing voice services and other value
added services such as fax, data transmissions, international long-distance calls, Internet
access and local wireless services.
With the opening ceremony on January 15, 2007, HT Mobile officially joined the
Vietnam market and on the way to become the leader in providing telecommunications
service.
3.0 Situational Analysis
3.1 Market Share Analysis
Market Share - Vietnam's Mobile Operators
29%
30%
35%
6%
Viettel
Vinaphone
Mobifone
S-fone, E-vn, HT Mob
Figure 1 Vietnam's Mobile Market Share
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Until the end of October 2006, all GSM operators take the biggest shares of the market
up to 94%. CDMA operators only hold 6% of the pie.
Being the first two operators in Vietnam mobile market, Mobifone (1993) and Vinaphone
(1996) recently lead the market share with 35% and 30%.Viettel Mobile (29%) with its
promotion and lower price in compare with these two giants, also got a gigantic
development.
CDMA operators such as S-Fone, HT Mobile and EVN Telecom are quite new with
customers, therefore, their market share is still low. However, CDMA is a higher
technology than GSM, so it surely will have a bright future in Vietnam market.
3.2 Market Analysis
3.2.1 Macro Environment
Demographic: The Vietnamese population is about 80 million and 65%
are under 35. Vietnam is a potential market with a young population. HT
Mobile mostly focuses on young customers, so it has many good
opportunities to develop.
Economic: The economic growth rate of Vietnam in the last year was
8.17%, rank the second in the world, only after China. The average
income also increased from $600 in 2005 to $725 in 2006. The number of
unemployed in the city and the number of poor people decreased to 4.4%
and 19% respectively.
In the future mobile market (2010), Vietnam would have about 40 million
subscribers, the mobile service revenue in 2007 is expected to reach $2
billion.
Technological: CDMA2000 1x is a world-class advanced network, which
can bring a superior voice quality and excellent connectivity. Customers
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can access a high speed multi-media wireless broadband service with peak
data transfer rate up to 2.4 Mbps (30 times faster than GPRS). Until the
end of 2005, CDMA has been used in 73 countries with 203 million
subscribers and 159 operators.
Political: The Vietnamese Government has limited the number of mobile
operators was six, so HT Mobile is the last one. Consequently, HT Mobile
can have time to analyze the advantages and disadvantages of other
competitors in order to find the most appropriate promotion and pricing.
3.2.2 Micro Environment
Marketing Intermediaries: HT Mobile has the coverage network in64 cities and provinces; the number of showroom is also increasing
significantly. At the moment, HT Mobile is opening many new stores
in the big cities such as Hanoi and Ho Chi Minh to attract new
customers.
Customers: HT Mobile focus on the young people, they are a type of
consumer markets. In order to get the highest market share as soon aspossible, the company will provide an excellent service as well as
attractive promotion and pricing.
Competitors: There are five competitors in the market, three of them
are using GSM technology, the rest are using CDMA 800 (lower
technology than CDMA2000 1x). Vinaphone and Mobifone have
existed for over 10 years, while HT Mobile and EVN Telecom are
very new to customers.
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3.3 SWOT analysis
3.3.1 Strengths
The modern 3G technology : CDMA2000
Has the wide distribution network after 2 years of preparing.
The network coverage in 64 cities and provinces in Vietnam.
The investors experience and finance.
The young and enthusiastic employees and staffs.
The cheapest fee in compare with other competitors.
New services, for example, SMS Talk.
3.3.2 Weaknesses
HT Mobile is the new network provider the current market share is
low.
Using the CMDA technology customer must have a CMDA cell
phone, while most of Vietnamese customers are used to using GSM
phone.
3.3.3 Opportunities
The young population of Vietnam.
The low price.
No more new competitor.
3.3.4 Threats
The long lasting of other network providers such as Vinaphone and
Mobifone.
Low support from value added services providers.
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Internal
External
Strengths Weaknesses
Opportunities
(Use Strengths to take
advantage of Opportunities)
_ The wide distribution
network in 64 cities and
provinces can help HT Mobile
expand and gain its image.
_ The low price of packages
can attract the youngpopulation easier.
_ Advertise the new services,
for example, SMS talk (the
new way to transmit
information and express
emotion) to customers,
especially young generation.
(Take advantage of
Opportunities by overcoming
Weaknesses)
_ The advantage in technology
and no new competitions, HT
Mobile can slowly increase the
market share step by step.
_ Customers can purchase a newCDMA cell phone because of its
low price.
Threads
(Use Strengths to avoid
Threads)
_ Promote and advertise
through multi-media such as
TV, newspapers and magazine
to increase the interest of
customers.
_ Focus on the younggeneration with low price
package.
(Minimize Weaknesses and
avoid Threads)
_ Cooperate with value added
service providers to have the
same or even more support.
_ Sell low price CDMA cell
phone to encourage customers
switch to the new technology.
4.0Target market
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The market for mobile phone is large.The number of people is using mobile phone increa
se significantly; even 1 person can have 2 or more mobile phones. Currently, HT mobile t
argets some main segmentations:
Geographic: HT Mobile focuses on big cities in Vietnam: Hanoi, Ho Chi Minh
city, Hue, and Da Nang. These cities have developed economies, the living
standard is higher than other places; thus, people use mobile. There a potentail ma
rket to bring new kind of mobile service.
Demongraphic
o Age: HT mobile specially focus on youngsters who use mobile phone the
most. The age ranges from fifteen to tweenty five years old. Today, Vietna
mese young people are active so they want to reach the latest technology.
o Income:HT Mobile target the consummers have the income from 150$ per
month.
5.0 Product positioning
5.1 Positioning statement
To the consumers who want a qualified service with a cheap price, HT Mobilewill recently be their first choice. Our service provides customers an excellent call
performance and connectivity with make before break capability, as well as a
high speed multi-media wireless broadband service (HT Mobile, 2007). With a
mission of To be a customer-centered, HT Mobile is building a slogan Circle
of Friends to make a friendly-service.
5.2 Perceptual MapVietnam currently has 6 mobile service companies; according to what we find out
from Mr. Nguyen Manh Ha, marketing management of HT Mobile, it will be the
last mobile service in Vietnam.
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Table 1: Cost of mobile fee in Vietnam
Figure 2 Vietnam's Mobile Perceptual Map
Price High
Low
Quality
High
Low
HT MobileE-Vn
S-Phone
Viettel
MobiFone
Vinaphone
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6.0 Objective Statement
6.1 Market Objectives
Increase the market share about 5% -8% by the end of 2008.
Introduce new services and sorts of postage for customers' choices. Expand the stores and service-center to the lower economy areas.
Continue promoting to make the brand become familiar with consumers.
Increase the revenue to ....... by the end of year 2007 one year.
Import more new CDMA model cell phones for consumers' choices.
6.2 Financial Objectives
Increase the profit margin ...... by the end of year 2008. Heavily investing on advertising budget from 15% to 20% of the revenue
Invest on building and upgrading base stations.
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7.0 Marketing mix strategies
7.1 Product
HT mobile is an innovative service in Vietnam mobile market so people only has
a little awareness about it. Therefore, HT mobile needs to have a clarity product
strategy in order to compete with others.
Product quality: CDMA2000 1x is an new technology with absolutely
faster data transfer rate than GPRS, about 30 times. It shows the way to
satisfy consumer through a better quality mobile net. Thus, CDMA2000
1x is actually an advantages of HT mobile.
Figure 3 HT Mobiles Technology
Product feature: creating innovative features for HT mobile to be
differentiated is the key point to reach the objectives. However, features
do not always suit with consumer needs. Therefore, to reduce the failure
rate, it is necessary to take survey. In fact, HT mobile has applied Happy
Ring, Voice Mail, IDD/VoIP, and Internet Access services which are
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some basic services for a mobile net. In the future, it is expected to open
more services which adapt to the increasing in consumers need.
Table 2: Price Hunter to VAS Fan
Branding
o Name: HT mobile is the result of co-operating between Hanoi
Telecom Corporation and Hutchison Telecommunications
International Limited. Actually, HT Mobile might not make
sense to customers, but it is easy to remember. Nevertheless, for a
brand, easy to remember is the most important factor to attract
customers.
o Symbol
Figure 4 HT Mobile symbol
It is clearly to see that HT mobile is an absolutely new brand in the
mobile market. Building strong brand name is the first companysmission in the long-term strategy.
Product support service: consumer service is the major issue in product
strategy. Therefore, along with company strategy, HT mobile will pay
more on individual customer and treat them fairly.
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o Build a call center in line to improve the service after selling.
o Take the consumers awareness by:
- Send postcard to consumers in special events such as birthday,
Chirstmas and Tet Holiday.
- Describe the discount programs usually to consumers.
7.2 Price
List price
o Company realizes that it is hard to compete with others which have
been existed in the market for a long time and held a large market
share such as Mobifone, Vinaphone, and Viettel. Hence, HT
mobile would use technology as its advantage, CDMA; it tends to
use market penetration price strategy which means setting lower
price to attract a great number of buyers and large market share.
o Product mix pricing strategies:
VND 0.00
VND 20.00
VND 40.00
VND 60.00
VND 80.00
VND 100.00
VND 120.00
VND 140.00
VND 160.00
Mobifone Vinafone Viettel S-Fone EVN HT Mobil
Activation fee Monthl subscri t ion fee
Figure 5 Comparison of cost of using mobile in Vietnam
As the diagram shown, HT mobile has low price in Vietnam
mobile net. With competitive price, it also opened many mobile
packages such as: Prepaid with B-Easy, B-Saving, B-Data, and B-
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Smart; postpaid with B-Standard, B-Business, B-VIP and B-
Corporate which point to different group of consumers. In the
long-term strategy, each package fee will be decreased slightly.
Discounts
o Postpaid: reducing total fee for consumers who use large volumes.
For example: giving 250 minutes free/ month for B-Business
package to consumers.
o Prepaid: decreasing fee per minute and increasing card time.
Allowances: allow consumers to change the package within HT net
without any charge.
7.3 Promotion
Advertising
o Create an impressive advertising message in the next 3 months:
- The general message that HT mobile wants to bring to consumers
is not only the cheap price but also a good quality network.
- Obviously to see that advertisements focus on lifestyle andmusical attract more people, the youth especially.
- Use multi-media as the main advertisement tools such as TV,
Direct mail, Internet and magazine. For creating consciousness, we
decide to put advertising about 10 minutes each day at the golden
hours in some famous channels, game shows of television media.
Furthermore, outdoor advertising is another effective method,
particularly on the street, caf-shops and even outside of taxies andbuses.
Personal selling: identifying the biggest potential consumers as students.
o Hire students as part-time worker. Students usually know how to
build up a relationship and persuade other students.
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o Train sales-people to improve the efficiency.
Sales promotion
o Consumer promotion: mobile network is a special business, there
are some particular ways to motivate consumer in buying and
using the service:
- Price packs
- Within 950.000VND, consumer can buy a couple mobile phones
with 200.000VND in account and use freely in 6 months.
- Members in family use HT mobile together, the total fee will be
discounted 30% for each.
- A company can provide HT Mobile phones for its staff with 20%
discount for each.
- Contests, sweepstakes:
+ Organize a music contest for students only. The award
might be a trip to China in next year, 2008.
+ Open a sweepstake: consumers will receive a series
number each time they purchase a mobile card. The award
can be a mobile phone each month.
o Trade promotion:- Put posters on shops, restaurants and entertainment.
- To be sponsor for some programs such as student football
champion league and music activities.
o Business promotion: participating in any trade shows which relates
to mobile and information technology such as Expo exhibition, and
Vietnam strong brand name trade show.
o Design subsidies to motivate the sales promoting program.
Public relations
Public relationship (PR) not only builds a good relationship with consumers
but also takes care about companys image in the public. PR becomes an
important key for company to pass up images problems and achieve goals,
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especially for HT Mobile. To create a good public relationship, HT mobile is
going to be a sponsor of Vietnam Student Football League. Its advantages:
o The logo of HT Mobile will appear in each match.
o HT mobile appears on the Sport News of many media.
o There are numerous of speeches has arrived to build up company
image.
o Open special events such as football educational program and
game shows.
In the future, HT Mobile will focus on being a sponsor of sport and music
activities.
* Opening an emergency center to secure any trouble which relates to HT Mobile.
7.4 Place
Channels: creating a selling channel system which including:
o Sell directly to consumers by delivery service.
o Make deals with mobile card retailers.
o Sell phone card via the Internet.
o Allow consumers pay bills through Internet.
o Open some big departments of each province, big cities especially
such as Hanoi, DaNang, and Ho Chi Minh city.
Locations
o Build a few big departments at some central streets of four main
cities, also renting good positions in some buildings which are
inside cities.o The potential consumer of HT Mobile is student. Thus, HT will
open some stores in the area which around school and university.
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8.0 Action and Budget
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9.0 Control program
Being a newest mobile service in Vietnam, this early period is very important to HT
Mobile; therefore, in order to control the program and achieve the most effective and
efficiency goals, the top managers of the company need to review and check the business
performance regularly, basically one per month. There are some factors that should being
care:
Customers feedback: for service industry, customer is God; thus, by
collecting the consumers opinions about the products, the services as well
as the signal, the company can improve their business to bring the most
convenience to their customers.
Total costs: this moment is still an early stage of HT Mobile so the
company spends quite a lot of money on marketing and expanding their
stores. If the company can reduce some advertisements, for example, the
company can use newspapers, magazine or e-newspapers instead of TV
ads, the profit will increase. However, if continuing these marketing, the
cost will increase significantly, the managers then need to work effectively
to find the best solutions.
Number of postpaid and prepaid phone: HT Mobile is holding a verylittle market share, so if the company can increase the number of
customers using their phone and service, the market share will raise. The
company can develop their promotion program to attract more customers
in the short term, but not in a long term business.
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10.0 Reference
1) E-vn website, viewed on 5 May 2007, http://www.enet.vn/giacuoc_e-mobile.asp
2) Fong E.,2006, CDMA 2000 1X EVDO 092 Success Together.
3) General Statistics Office, 2006, Statistical Handbook of Vietnam, Statistical
publishing house
4) HT Mobile, 2007, Life is mobile.
5) HT Mobile website, viewed on 5 May 2007,
http://www.htmobile.com.vn/htmobile/htmls/index.php?tpl=info&mod=info&c=64
6) Lam M., 2007, Investing and developing.
7) Sfone website, viewed on 5 May 2007,
http://www.sfone.com.vn/webportal/tariffView01_vi.html?
menuId=44&pageNum=4&subNum=2&idxNum=021
8) Viettel website, viewed on 5 May 2007, http://www.vietel.com.vn/Detail.asp?
CartType=DV&idNews=70&idDetail=1557
9) Vinaphone website, viewed on 5 May 2007,
http://www.vinaphone.com.vn/inform.jsp?g=tariff&p=Tariff_Vinaphone
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http://www.enet.vn/giacuoc_e-mobile.asphttp://www.htmobile.com.vn/htmobile/htmls/index.php?tpl=info&mod=info&c=64http://www.sfone.com.vn/webportal/tariffView01_vi.html?menuId=44&pageNum=4&subNum=2&idxNum=021http://www.sfone.com.vn/webportal/tariffView01_vi.html?menuId=44&pageNum=4&subNum=2&idxNum=021http://www.vietel.com.vn/Detail.asp?CartType=DV&idNews=70&idDetail=1557http://www.vietel.com.vn/Detail.asp?CartType=DV&idNews=70&idDetail=1557http://www.vinaphone.com.vn/inform.jsp?g=tariff&p=Tariff_Vinaphonehttp://www.enet.vn/giacuoc_e-mobile.asphttp://www.htmobile.com.vn/htmobile/htmls/index.php?tpl=info&mod=info&c=64http://www.sfone.com.vn/webportal/tariffView01_vi.html?menuId=44&pageNum=4&subNum=2&idxNum=021http://www.sfone.com.vn/webportal/tariffView01_vi.html?menuId=44&pageNum=4&subNum=2&idxNum=021http://www.vietel.com.vn/Detail.asp?CartType=DV&idNews=70&idDetail=1557http://www.vietel.com.vn/Detail.asp?CartType=DV&idNews=70&idDetail=1557http://www.vinaphone.com.vn/inform.jsp?g=tariff&p=Tariff_Vinaphone -
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11.0 Appendix
11.1 Appendix A
GDP Growth rate in Vietnam from 2003 to 2006
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11.2 Appendix B
E-Newspaper advertising price list
BO IN T GII TR HP DN NHT VIT NAMBO GI QUNG CO
V tr
M t n gi (VN/thng)
Kch thc
(pixels)C ch Trang ch
Trang chuynmc
Top Banner 468x60 C nh, chia s 3banner
35.000.000 20.000.000
Heart Banner 1 420x58 C nh, chia s 3banner
36.000.000 20.000.000
Heart Banner 2 420x58 C nh, chia s 3banner
30.000.000 N/A
Heart Banner 3 420x58 C nh, chia s 3banner
25.000.000 N/A
Heart Banner 4 420x58 C nh, chia s 3banner
20.000.000 N/A
Large Logo 150x180 C nh chia s 2 40.000.000 20.000.000
Big Logo 1 150x125 C nh, chia s 2 25.000.000 17.000.000
Big Logo 2 150x125 C nh, chia s 2 22.000.000 15.000.000
Big Logo 3 150x125 C nh, chia s 2 20.000.000 12.000.000
Big Logo 4 150x125 C nh, chia s 2 17.000.000 10.000.000
Basic Logo 150x90 Ngu nhin, khng chias
8.000.000 3.500.000
Right Float 115x242 Trt, khng chia s 50.000.000 35.000.000
Left Float 115x242 Trt, khng chia s 50.000.000 30.000.000
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Great Banner 770x120 C nh, chia s 3banner
18.000.000 5.000.000
Pop Under 400x500 Khng chia s 3.000.000/ngy 1.000.000/ngy
Expanding Logo 728x90(120)
Chia s 3 Logo 5.000.000 /ngy
2.000.000/ ngy
Article banner: ( 400x80 pixels) V tr 1,2,3 Khng chia s di mi tin bi trn trangNgoisao.net
V tr n gi Ghi ch
Article banner trn tin l: 300.000 VN/01 tin Logo t di bi vit caNgoisao.net link n trang thng tin
qung co
Articial banner trn tin khung 15.000.000 VN / thng Tin khung gm 2 tin ni bt c cpnht lin tc trong ngy ( 5 tin/ngy)
Articial banner Tin ni bt 30.000.000 VN/ thng Mi ngy c 7 tin ni bt trn trangch v c cp nht lin tc (15 tin/
ngy)
Articial banner Tin chuyn mc 10.000.000 VN/ thng Lng cp nht trung bnh 2 bi/ngy
Cc khi nim :
- Expanding banner: Kch thc ln, ngang ton mn hnh (728x90 pixels),
khi di chut qua, s m rng gp i (728x120 pixels). Trn banner c cc nt:
+ Xem li: xem li qung co
+ Thu nh: thu nh kch thc thnh 728x60 pixels
+ M rng: m rng kch thc thnh 728x120 pixels
+ ng: ng qung co expanding
- Banner trt (Right float/Left float): Xut hin vi cc mn hnh xem
phn gii t 1024x768 pixels tr ln. Trt theo ni dung bo.
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- Ch chia s: Lun phin xut hin 03 cng ty cng mt v tr, mi
logo/banner xut hin 15 giy.
- Ch ngu nhin: Chuyn i v tr gia cc logo cng kch thc trn
trang.
Cc Quy nhchung:
- Gi trn cha bao gm thu VAT 10%
- Chi ph thit k
Logo/banner gif ng: 300.000 VN/logo;
Logo/banner flash: 2.000.000 5.000.000 VN/logo hoc banner
Trang thng tin: 500.000 VN/Trang di khng qu 02 trang A4.
- Qung co thi hn di 01 thng (tr pop-under) c tnh nh sau:
T 1 n 10 ngy : 50% gi nguyn thng
T 11 n 20 ngy : 70% gi nguyn thng
T 21 n 29 ngy : 100% gi nguyn thng
Yu cu k thut:
- Logo dng ha, GIF hoc flash- Qung co dng Banner c kch thc
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Top Banne(468x60
Left Float(115x242
Big Logo 1
(150x125
Large Logo(150x180
Left Float(115x242
Heart Banner(420x58
Big Logo 3(150x125
Small Logo(150x90
Heart Banner 3(420x58
Heart Banner 4(420x58
Heart Banner 2(420x58
pixels)
Great Banner(770x120
ExpandingLogo
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Article banner(logo di tinbi)(400x80 pixels)
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11.3 Appendix C
Age pyramid of Vietnam population
11.4 Appendix D
Price list of advertising on TuoiTre newspaper
Size 4 colors Black and white
Whole page 260mmx375mm 45,000,000 VND 32,000,000 VND
1/2 page 260mmx185mm 24,000,000 VND 17,000,000 VND
1/4 page 127mmx185mm 13,000,00 VND 9,000,000 VND
1/8 page 127mmx90mm 7,000,000 VND 4,800,000 VND
1/16 page 60mmx90mm 3,800,000 VND 2,500,000 VND
1/32 page 60mmx42mm 2,000,000 VND 1,300,000 VND
11.5 Appendix E
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Television Advertising Price List
Symbol Time DayPrice
10" 15" 20" 30"
KNH VTV1 : Hour A From 5h30 17h
A15h30-7h30
Mon - Sun 5.000.000 6.000.000 7.500.000 10.000.000
A27h30-9h30
Mon - Sun 3.500.000 4.200.000 5.250.000 7.000.000
A39h30-11h
Mon - Fri 3.500.000 4.200.000 5.250.000 7.000.000
A411h-12h
Mon - Sun 6.000.000 7.200.000 9.000.000 12.000.000
A512h -14h
In and outprogram
3.500.000 4.200.000 5.250.000 7.000.000
A6 14h-17h
In and outprogram
3.500.000 4.200.000 5.250.000 7.000.000
A7 9h -11h
In film time andSundayEntertainmentProgram
6.000.000 7.200.000 9.000.000 12.000.000
Hour B From 17h to 24h
B1 17h-18h Out film time 7.500.000 9.000.000 11.250.000 15.000.000
B2 17h-18h In time film 9.000.000 10.800.000 13.500.000 18.000.000
B3 Before 18h 7.500.000 9.000.000 11.250.000 15.000.000
B4 After 18h 7.500.000 9.000.000 11.250.000 15.000.000
B4.1Before NewsProgram 19h
9.000.000 10.800.000 13.500.000 18.000.000
B5 19h45 After News 24/7 12.500.000 15.000.000 18.750.000 25.000.000
B6.119h55-21h
In (Out)Program
11.000.000 13.200.000 16.500.000 22.000.000
B6.221h -22h
In (Out)Program
11.000.000 13.200.000 16.500.000 22.000.000
B7 22h-23hIn (Out)Program
10.000.000 12.000.000 15.000.000 20.000.000
B821h -23h
Before weekendfilm
14.000.000 16.000.000 21.000.000 28.000.000
B9 21h -23h In weekend film 15.000.000 18.000.000 22.500.000 30.000.000
B1020h -22h
Stage Program 5.000.000 6.000.000 7.500.000 10.000.000
B11 After 23h 2.500.000 3.000.000 3.750.000 5.000.000
KNH VTV3 :
Hour D 6h-10h Mon - Fri
D1 6h-8hIn (Out)Program
2.500.000 3.000.000 3.750.000 5.000.000
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D2 8h-9hIn (Out)Program
2.500.000 3.000.000 3.750.000 5.000.000
D3 9h-10hIn (Out)Program
2.500.000 3.000.000 3.750.000 5.000.000
D410h-11h55
In (Out)Program
2.500.000 3.000.000 3.750.000 5.000.000
6h -9h45 Sat & Sun
D5 6h-8hIn (Out)Program
2.500.000 3.000.000 3.750.000 5.000.000
D6 8h-9hIn (Out)Program
6.000.000 7.200.000 9.000.000 12.000.000
D7 9h-9h30In (Out)Program
8.000.000 9.600.000 12.000.000 16.000.000
Hour C
11h55-19h
Mon - Fri
C1
11h55-
14h
Out film and
entertainment 9.000.000 10.800.000 13.500.000 18.000.000
C2 12h-14hIn film andentertainment
11.000.000 13.200.000 16.500.000 22.000.000
C3.1 14h-17hIn (Out)Program
6.500.000 7.800.000 9.750.000 13.000.000
C3.214h-17h30
In (Out)ChildrenProgram (wholeweek)
11.000.000 13.200.000 16.500.000 22.000.000
C4.1 17h-19hOut film andentertainment(whole week)
11.000.000 13.200.000 16.500.000 22.000.000
C4.2 17h-19hOut film andentertainment(whole week
13.000.000 15.600.000 19.500.000 26.000.000
C4.3 17h-19hBefore NewsProgram 19h
14.000.000 16.800.000 21.000.000 28.000.000
9h30 -
18h Sat & Sun
C59h30-12h
Outentertainmentprogram
13.000.000 15.600.000 19.500.000 26.000.000
C6.19h30-12h
Inentertainmentprogram
17.000.000 20.400.000 25.500.000 34.000.000
C712h-
13h30
Outentertainmentprogram
14.000.000 16.800.000 21.000.000 28.000.000
C812h-
13h30In CNKD, ONCN 16.000.000 19.200.000 24.000.000 32.000.000
C913h30-17h
In otherprograms
10.000.000 12.000.000 15.000.000 20.000.000
C10In film VNCN,ACT7
10.000.000 12.000.000 15.000.000 20.000.000
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19h45 -23h
Every evening
C11 19h40Between BTDBTT and 24/7
27.500.000 33.000.000 41.500.000 55.000.000
C12 19h45 After BT 24/7 18.000.000 21.600.000 27.000.000 36.000.000
C13
19h50-
21h10
In Film and
Entertainment 1 16.000.000 19.000.000 24.000.000 32.000.000
C1419h50-21h10
Out film andEntertainment 1
18.000.000 21.600.000 27.000.000 36.000.000
C13A19h50-21h10
Out CTALTP,HCG,TCAN
18.000.000 21.600.000 27.000.000 36.000.000
C14A19h50-21h10
In CTALTP,HCG,TCAN
26.000.000 31.500.000 39.000.000 52.500.000
C1521h-22h
Out Film andEntertainment 2
14.000.000 16.800.000 21.000.000 28.000.000
C1621h10-
22h10
In Film and
Entertainment 215.000.000 18.000.000 22.500.000 30.000.000
C1722h10-23h
In (Out) otherprograms
12.500.000 15.000.000 18.750.000 25.000.000
C18 After 23h 5.850.000 7.020.000 8.775.000 11.700.000
Hour F VTV2: (06h-24h) 2.500.000 3.000.000 3.750.000 5.000.000
Hour E VTV4: (0h-8h) 1.250.000 1.500.000 1.875.000 2.500.000
(Source: Information from the website of Advertising and Service Centre)
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11.6 Appendix F
Cost list of HT Mobiles service
1. Package ( 10% VAT including)
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Packag
e
Registr
ation
fee
(VND)
Subscript
ion fee
(VND)
Voice call
(VND/minute)
SMS
(VND/SMS
) Note
On-netOff-
net
On-
net
Off-
net
RUIM fee: 18.000 VND/RUIM
Prepaid
- Customers control their
account
- No contract, no
registration fee.
B-Easy 0 0 1.5002.10
0300 300
- If dont call, account
will not be deducted.
- Suitable for those who
use mobile phone under
130.000 vnd/month
B-
Saving0
1.500
vnd/day1000
1.30
0300 300
- Low tariff
- Suitable for those who
use mobile phone from
130.000 to 300.000
vnd/month
B-Data 0
20.000
vnd/mon
th
NA 300 300
- Access Internet: only
2vnd/Kb
- Suitable for those who
want to access internetanytime, anywhere
B-
Smart
020.000
vnd/mon
th
1.500
(Monday to
Friday) 2.10
00 300
- Free on-net SMS
everyday
- Free on-net voice call
whole Saturday and
Sunday0
(T7,CN)
Postpaid
B-
Standa
rd
100.00
0
50.000
vnd/mon
th
1.0001.30
0300 300
- Suitable for those who
use mobile phone
frequently from 130.000
to 300.000 vnd /month
B-Busine
100.00 300.000vnd/mon
9001.20
0
300 300
- Free250
minutes/month
(including on-net and
off-net)
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