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Bachelor of Commerce – B. Com.Banking & Insurance

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ENVIRONMENT AND MANAGEMENT OF FINANCIAL SERVICE

Module 1.1

A. Environment of Financial Services1. Nature and Scope of Banking, Insurance and other Financial Services in Economic Growth:

An Overview of Indian Financial System and its constituents.A broad understanding of Terms of “Banking, Insurance and Other Financial Services their meaningand their use in daily Business. Justification or inclusion of Banking and Insurance also in thepackage of Financial Service”.

2. Banking : Origin and Development of Indian Banking.Present Structure : Central Banking (RBI): Commercial Banking (Nationalised and Private):Cooperative Banking: Development Banking; (Financial Institutions like NABARD, IDBI. SIDBI.Exim Bank, IFCI. ICICI, SHCL. DFHI. NHB, SFCs etc..) investment Banking: International Banking.Roles and Functions of different types of Banking. Regulatory Framework governing the functioningof different types of Banks (RBI Act. 1984, Banking Regulations Act, 1949 and ): Laws andEnactments affecting day to day Banking Operations - Collections and Payments. Indemnities.Bank Guarantees. Letter of Credit. Bill Discounting. Bill Financing and Securities (Indian ContractsAct, Sale of Goods Act. Negotiable Instruments Act, Evidence Act. Indian Partnership Act, IndianCompany Law etc.

3. Insurance: Need for and Importance of Insurance:Risk Management, Risk and Return Relationships: Types of Risks, Qualification of Risks;Branches of Insurance (Life and General - Different Schemes);Insurance Business Environment;Mathematical Basis of Life Insurance, Reinsurance Cover,Regulatory and Legal Framework governing the Insurance; Business and Economics of Insurance.Need for changing Mindset. Latest Trend,

4. Other Financial Services:Objectives of Financial ServicesTypes of Financial Services—Classified on the basis of Market Instruments used -Capital Market Services, Issue Management/Merchant Banking, Portfolio Management, MutualFunds. Investing and Broking, Dematerilsation of Securities.Money Market Services (Arbitrating in and distribution of Money Market Instruments such as

FIRST YEAR – SEMESTER I

1.1 Environment and Management of Financial Services1.2 Principles of Management1.3 Effective Communication : Paper - I1.4 Economics : Paper - I1.5 Quantitative Methods : Paper I1.6 Introduction to Computer Systems

First Year B. Com. Banking & Insurance

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Commercial Paper, Certificate of Deposits, T-Bills, Transactions in Repose & Reverse Repose.Commercial Bills etc., Management of short-term funds such as money Market Mutual Funds,Managing Receivables that is, Factoring or Bills Discounting)Asset Related Credits such as Leasing, Hire-Purchase, Stock Financing & Venture Financing:Risk- based such as Letters of Credit, Guarantees and Bills Receivables, Mortgages & HousingFinance.Financial Engineering and Advisory services - Concepts - Procedures/Formalities and Regulatoryand Legal framework governing the functioning of Money Markets.Reform of the Financial System - Financial Services - Challenges Ahead.

B Management of Financial Services1. Banking Finance. 2. Venture Capital3. Consumer Finance 4. Disinvestment5. Securitisation 6. Leasing or Lease Finance7. Swaps 8. Derivatives9. Factoring 10. International Finance (Foreign-Exchange)11. Electronic Banking

PRINCIPLES OF MANAGEMENT

Module 1.2.

1. Nature of Management : Definition of Management. Nature of Management. Management as aScience, as an Art. as a Profession- Professionalisation of Management, Traditional ManagementVs. Professional Management, Level of Management.

2. Development of Management Thought.Taylor’s Scientific Management, Contribution of Henri Fayol, Contribution of Peter Druker,Contribution of behavioural scientists and Indian Management thoughts.

3. Management Process: Functions of Management, coordination, Planning, Organising, Controlling,Directing, Decision Making. Motivating and Leadership.

4. Planning & Decision Making: Definition and importance of Planning, steps in Planning, CorporatePlanning. Strategic Planning. Limitations of Planning. Forecasting Concepts and technique offorecasting, planning premises.

5. Organising : Organisation Structure, Process of organising, Basic structures and operatingMechanism, Features of a good Organisation structure, Organisation Chart-Organisation Manual-Departmentalisation. Authority and Responsibility, Management of change - Delegation. Types oforganisation.

6. Controlling : Steps In Controlling, Essentials of effective controlling. Importance of controllingcontrol techniques. Budgetary control. Break even analysis. Pert-CPM-Management audit. Humanresource audit, social audit.

7. Motivation : Theories of Motivation. Maslows need hirarchy. Hezberg’s motivation. ‘Hygiene theoryMcGregor’s theory -X and rooms expectancy theory and theory-Y

8. Leadership: Definition. Importance. Leadership styles. Effective leadership, Quality of good leader& Mentor.

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9. Staffing : Recruitment and Selection, sources of man-power, selection process. Training andDevelopment

Visits : Atleast a day visit to a leading Bank or Financial Institution and one visit to a Insurance Company.

EFFECTIVE COMMUNICATION : PAPER - I

Module 1.3

1. CONCEPT OF COMMUNICATIONDefinition, need and importance of Communication, Process of Communication, Objectives ofCommunication e.g. Information, education, training, order and Instruction. Motivation, persuasion,suggestion. Counselling and advice. Characteristics of effective communication

2. COMMUNICATION SKILLSA-1 Listening:

Definition of Listening, Types of Listening - projective emphatic, marginal etc.How to listen effectively (Practice may be given to the students in listening withcomprehension with special emphasis on significant words, sentences &sequence of thought.) Barriers to listening- marginal, intellectual, pretended.

A-2 Reading:Reading with fluency and speedWays of reading (skimming, scanning, extensive reading. Intensive reading.Subskills of reading:Identifying inferring interpreting, collecting and reordering relevant Information from texts.Recognising vocabulary, -grammatical structure and textual organisation. (Practice maybe given to the students in recognising & understanding cohesive devices and coherence)

A-3 Writing:Vocabulary and grammar (practice may be given to the-students In using’ vocabulary

and grammatical structures arising out of texts related to financial’- services includingacquaintance with financial terms)Factual WritingNotice, circular, agenda, resolutions, minutes, agreements etc.Editing and summarising.Rewriting editing, shortening condensing, preparing abstracts.

A-4 Speaking:Naturalness and fluencyPronunciation and sentence stressVoice modulation, Confidence and sensitivity to audience.

B. “You” Attitude (‘You’ attitude has to be emphasised in the practice of all the above-mentionedskills.)

3. MODES OF COMMUNICATION : Verbal and Nonverbal. Verbal- Oral and written communication.Face to face communicationNonverbal-Facial expressions, gestures, signs, symbols, signals. sketches, graphs, maps,charts, posters. Silence

C. Conventional and ElectronicConventional mail telex telephone/telegraph. Electronic Fax, computers, internet E-mail websites.

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4. COMMUNICATIVE FUNCTIONS : Enquiry order, persuasion, complaints, ‘claims, adjustments,(practice may be given to the students in using specimen ‘documents e.g. circulars from SEBI, RBIbulletins, Govt. notifications rules, amendments, advertisements, sales letters etc. and other relevantmaterial may be used to explicate the above mentioned functions)

5. BARRIERS TO COMMUNICATION : Types of barriers - Physical and mechanical. Psychologicallinguistic and socio-cultural How to overcome barriers

6. WRITTEN COMMUNICATION : Principles of letter writing. Layout/Format of business lettersApplication, appointment, confirmation, promotion, demotion, termination. Bio-data. Testimonials.

7. ORALCOMMUNICATION : Speeches on different occasion e.g. Inauguration, welcome. Introduction,felicitation vote of thanks Group Communication (Inter action)Group discussions, committees, conferences. Symposium, Seminars, panel discussionsteleconferencing.(Practices may be arranged for the students for the above topics)

ECONOMICS : PAPER - IMICRO ECONOMICS

Module 1.4

1. INTRODUCTION: Scarcity, choice and. efficiency (with reference to PPC) - Basic tools of economicanalysis: equations, functions, identities, slope, time - series, cross-section analysis, scatterdiagrams, derivatives and limits.

2. DEMAND AND SUPPLY: Determination of equilibrium price in an open market system. Elasticityof demand - Price, Income. Cross. Promotional elasticity of demand- its measurement and itsapplication in business decisions. Demand forecasting Survey and statistical methods.

3. PRODUCTION FUNCTION: Production function-Laws explaining production function in the shortand the long run- Internal and external economies.

4. COST AND REVENUE ANALYSIS: Cost concepts behaviour of costs in the short-run and long-run. Revenue concepts-Break-even analysis

5. MARKET STRUCTURE: Features of perfect competitions and monopoly-concepts of pricediscrimination-equilibrium under dumping. Features of Monopolistic competition. Oligopoly- Priceindeterminateness - Cartel formation. Different forms of price leadership.

6. PRICING PRACTICES: Marginal cost-pricing-Cost, plus pricing -Transfer pricing -Case studies ofPricing practices.

QUANTITATIVE METHODS : PAPER - I Module 1.5

a) Introduction: Organizing Data, Frequency Distribution. Measures of Central Tendency. Organisingdata. Preparation of frequency distribution Graphical and diagrammatic representation-Histogram,Frequency Polygon and Ogives. Definition of Averages and objective of Averages Types of Averages.

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Arithmetic mean, Geometric, Harmonic mean and its usages, mode and medium (using graphalso) for both grouped as well ungrouped data.

b) Measures of Dispersions: Concept and idea of dispersion. Various measures Range, QuartileDeviation. Mean Deviation, Standard Deviation and corresponding relative measures of Dispersion,Geographical representation and utility of various measures of Dispersions.

c) Co-variance, Co-relation arid Regression: Meaning, Definition and Implication of covariance.Concept of correlation. Rank Correlation. Regression concept. Relationship with Correlation,Assumptions in Simple Regression. Estimation using Simple Regression: Fitting of a straight line,Method of least squares, construction of characteristics line/estimation line (y = a+ bx), Slope of theregression line and its interpretation (theoretical and graphical).

d) Multiple Regression : Regression with two independent variables. Y =a+b1 x1+b2+x2, standarderror of the Estimate. Co-efficient of Multiple Correlation and Partial Correlation.

e) Probability: Probability Distribution and Decision Theory, Concept of Probability yenn diagrams.Rules of Probability (addition and multiplication) Conditional and Unconditional Probability (dependentand independent events), Baye’s theorem. Discrete and Continuous Variable. Expected value ofthe variable. Decision theory, Normal distribution.

f) Mathematical Topicsa. Percentage Brokerage b. Linear equation Solutions (for 2 variables)c. Graphs, d. Concept of slope, area under the curve optimization.e. Extrapolation, Interpolation (Meaning & uses. Graphical & linear method. Interpolation in

financial analysis)

INTRODUCTION TO COMPUTER SYSTEMS

Module 1.6

1. Computer Hardware : Processor, memory, bus, Input-output devices, backing storage devices.Fetch / execute cycle, word length, bus line width. CISC & RISC’ machines. RAM, ROM and theirsub-classifications.Input Devices : Keyboard, mouse, trackball, Pen input, touch screen, game controllers, barcodereaders, scanners & OCR, OMR, MICR, microphone and voice recognition devices, video input,digital cameras. POS terminals.Output Devices : CRT Monitors, Flat panel LCD monitors. The video controller card. Size. resolution,refresh rate and dot pitch comparison of monitors. COM devices. LCD projectors, sound systems.Dot Matrix Printers, ink jet and bubble jet printers, laser printers.Backing Types of Computers : Magnetic disks diskettes, removable high capacity disks, RAID.tape drives DAT drive. Optical disks: CD-ROM, Photo-CD, CD-R, CD-RW, DVD.Different Types of Computers : Desktop PC’s, workstations, minicomputers/mid-range computers,mainframe computers, servers, supercomputers, notebook computers, hand-held computers.Multimedia computers.

2. Computer Software : Systems software and application software. Operating systems; commonfunctions. Windows 98. Windows NT. Windows 2000, Windows ME. Windows CE, Unix, Linux. Solaris.Mac OS. Enterprise operating systems like IBM OS/390 or OS/400. Consumer appliances OS. Applicationsoftware. Propriety and off the shelf software. Comparison between them. Personal application software:word processing, spread sheet, presentation software, financial management software. Workgroupapplication software; lotus notes. Enterprise Resource Planning (ERP) software, supply chainmanagement (SCM) software, customer relationship management (CRM) software. KnowledgeManagement (KM) Software.

3. Programming Languages : Machine language. Assembly language. Traditional 3rd generationlanguages: their characteristics and evolution. Object oriented languages Visual languages. Allanguages. Assemblers, Compilers and Interpreters.

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4. Database Management Systems : The file based approach and the database approach to datamanagement. Differences between them. The advantages of the database approach. Data entities,attributes and relationships.Data dictionary and the DBMS. Database model: hierarchic. network and relational DBMS. Tablesand relationships between tables. Data records and fields: primary key, composite key, candidatekey, candidate key and foreign key: Facilities available in a DBMS ODBC and OLEDB connectivity.Object relational and object oriented databases

5. Networks : Their uses. LAN. MAN. WAN. Peer to peer. client server, 3-tier n-tier networks.Network topologies. Network media; UTP. STP, coaxial, fiber optic, microwave, satellite and VSATnetworks. Hubs, switches, routers, gateway and earth station equipment. Ethernet LAN’s. FastEthernet. Network software. Network OS, NetWare, Windows 2000 server. Cellular transmission.

6. Data Communication : Over telephone lines, modems, fax modems, multiplexers, front endprocessors. ISDN. T1; T3 and ATM’ digital communication. DSL technologies. Digital communicationover a cable network.

7. The Internet : What is it ? What are its uses? TCP/IP. Internet addressing scheme. Domains andsub domains, URL. lpv6,DNS, E-mail, voice over IP. telnet. IRC. newsgroups. Intranets and Extranets.

8. Introduction to Information Systems : Data and information.. Characteristics and value ofinformation. System and modeling concepts. What is an information system? Business informationsystems. Transaction processing and workflow systems. Management information systems; decisionsupport systems, artificial Intelligence systems and virtual reality systems.

9. Electronic Commerce : Multi-stage module; Challenges of E-commerce. supply chain in an e-commerce system. B2B and B2C E-commerce. E-commerce applications in retail, wholesale,Manufacturing marketing, investments and finance. E-commerce technology infrastructure.Electronic payment systems. Threats to E-commerce. Strategies for successful E-commerce.

10. Security Privacy and Ethical Issues : in Information Systems and the Internet. Computer relatedmistakes Computer crime and viruses. Anti-virus software and Firewalls Legal framework for avoidingcomputer crime. Privacy issues. Health concerns. Ethical issues.

11. Review, Additional Case Studies

Practical Work1. Windows 2. Word Processing software3. Spreadsheet Software 4. Multi-media presentation 5. Internet

Project WorkStudy a banking, FIFFI or NBFC site on the Internet and write a report on it. Comment about the content,look and feel, speed and ease of the use of the site. OR Develop a Website using Microsoft Front Page,Dream Weaver, or a similar tool.

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FIRST YEAR – SEMESTER II

2.1 Principles and Practices of Banking & Insurance2.2 Financial Accounting : Paper - I2.3 Effective Communication : Paper - II2.4 Economics : Paper - II2.5 Quantitative Methods : Paper - II2.6 Business Law

PRINCIPLES AND PRACTICES OF BANKING AND INSURANCE

Module 2.1

1. Banking : Basic Concepts , Need for Banks , Banking as an ancestral Service, Main functions andother services, Legal Framework, Different Types of Banks-Their structure, Organisations andworking, Need for proper Regulation and Supervision.

2. Insurance : Basic concept of risk, kinds of business risk, assessment and transfer, Basic Principles- Principles of utmost good faith interest, indemnity, economic function, proximate cause, subrogationand contribution. Types of Insurance, Re-Insurance, Risk and return relationship. Need for co-ordination.

3. Other financial services : Investment Market, Debt and equity market, primary and secondarymarket risks, non-bank finance companies, non-fund activities and services, foreign exchange.

FINANCIAL ACCOUNTING : PAPER - I Module 2.2

1. Meaning and scope of Accounting Need, development and definition of accounting, bookkeepingand accounting. Person interested in accounting Disclosures, Branches of accounting, Objectivesof accounting, Accounting Principles: International accounting standards (only outlines): AccountingPrinciples: Accounting standards in India.

2. Accounting Transactions; Accounting Cycle: Journal; Rules of debit & credit Compound journalentry; Opening entry; Relationship between journal and ledger. Rules regarding posting; Tribalbalance Sub division of journal.

3. Capital & Revenue : Classification of Income: Classification of Expenditure Classification of receipts.Accounting concept of income: Accounting concepts and income measurementExpired cost and income measurementFinal-accounts: Manufacturing account, Trading account, Profit and Loss accountBalance sheet. Adjustment entries. Rectification of errors: Classification of errors; Location of errors;Rectification of errors: Suspense account: Effect on profit.

4. Depreciation Provisions and Reserve; Concept of depreciation: Causes of depreciation: Depreciation,depletion, amortization & Dilapidation. Depreciation accounting: Method of recording Depreciation:Methods of providing depreciation. Depreciation of different assets: Depreciation of replacementcost: depreciation policy, as per Accounting Standard 4. Depreciation accounting; Provisions & reserves.

5. Accounts of Non-Trading Institutions6. Computer Applications in Accounting

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EFFECTIVE COMMUNICATION : PAPER - IIModule 2.3

A. CorrespondenceA-1 Internal Correspondence

Application call for an interview, appointment letter, confirmation promotion, demotion, memos.termination of service, testimonials to the employee.

A-2 External Correspondence:Enquiries, and replies regarding terms and conditions, queries with reference to financialservice, complaint and grievances, regarding, delay in service, non- cooperation and lethargyof staff indifferent attitude of staff.Queries regarding payment of installments, discounts, early bird incentive, credit-debit cards,inviting constructive suggestions from the clients for improving the performance of financialinstitutions e.g. banks, H.D.F.C., S.F.C.. I.F.C..H. D. B.

B. Correspondence with IntermediariesCorrespondence with stock brokers. Applying for shares, buying and selling of shares, non- receiptof share certificate, seeking advice regarding profitable investment. Correspondence with theRegistrar of a company with the underwriter regarding underwriting agreement.

C. Correspondence between, clients customers and financial institution e.g. banks, H.D.B. H.D.F.C.,with regard to following situations : Personal loan, housing loan, consumer loan, renovation loan,car loan, education loan, self employment loan. Foreign Travel loan, hire-purchase & installmentloan, agricultural loan.

D. Correspondence with insurance Company :I. Proposal for insurance acceptance and implementation policy document, settlement of claim.II. Report writing

Theory of report writing. Definition of a report. Essentials of a good report. Format of reportincluding letter format. Individual report and Committee report.Discussion and drafting of following types of reports : Feasibility report, performance report,market survey report, project report, industrial visit report, regarding recovery of bad anddoubtful debts and writing, off loans in case of poor landless farmers.

III. SummarisationSummarisation of commercial and financial texts to one third of the original passage to bepracticed by the student in groups of 5 to 7 students in the tutorial classes.

IV. Presentations:How to make effective presentation. Presentation of seminar papers (on financial matters,book reviews etc. by student in groups of 5to7)

ECONOMICS : PAPER - IIMACRO ECONOMICS

Module 2.4

1. National Income: Concept and measurement- Real Vs. Nominal GNP -Price Indies and NationalIncome deflator.

2. Income Determination: Integrated approach (IS-LM curve model) - Goods market equilibrium(Derivation of IS curve) - Money market equilibrium (derivation of LM curve) – Simultaneousequilibrium of the goods market and money market Impact of changes of monetary policy and fiscalpolicy on the rate of interest and level of income.

3. Money and Banking : Money Supply: constituents and determinants -Credit Creation by the banking

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system. Central banking: ‘functions-monetary and liquidity aggregates – objectives of monetarypolicy and conflict between objectives of monetary policy.

4. OVERVIEW OF FINANCIAL SYSTEM : Role of financial systems in economic development - Financialdevelopment ratios: Finance Ratio, Financial interrelation Ratio, New Issues Ratio, Intermediationratio.

5. FISCAL OPERATIONS : Public Revenue: Sources - Public expenditure: classification –Public debt:Management. Deficit financing and Inflation “Components of budgets, and concept of deficits -Business cycles, fiscal policy and economic stabilization.

6. BALANCE OF PAYMENTS : Concepts and components of balance of trade and balance of payments- disequilibrium in balance of payments - measures to correct the disequilibrium in balance ofpayments. Relative merits and demerits and limitation of Devaluation.

QUANTITATIVE METHODS : PAPER - II

Module 2.5

A. Index Nos. Concept and usage of Index No Construction of Index Nos. Types of Index Nos.Aggregate and Relative method of construction Index Nos. Chain Base Index Nos. Test ofconsistency: Time reversal. Factor and Circular Test Quantity and Value Index Nos. for Agricultural,Industrial production. Retail prices. Consumer price Index nos. for Industrial workers. For urbannon-manual employees, agricultural labourers, Index Nos. for Security Price, etc.

B. Population and Sampling: Concept of Sampling, Types of sampling. Types of errors. EstimationPoint and Interval Estimates. Standard error. Estimated population mean: Testing of hypotheses:Null, Hypothesis. Alternative Hypothesis. Decision Criterion, Critical Region. Type I and Type IIError, level of significance, Test based on large sample for Means and Proportion/s.

C. Linear Programming, Graphical and simplex method Post optimality analysis:

D. Statistical Application in Finance : Cost volume profit analysis (using linear regression) Projectevolution (using probability) Inventory models (E.O.Q. levels) Receivables management (Probability)Time series and forecasting Simulation (using Mono Carlo Method).

E. Statistical Applications In Investment Management : Expected return from shares (usingprobability) Measuring total risk from Investigator shares (using standard deviations) Partitioningrisk Into systematic and unsystematic component (using co-variance) Measuring risks of part folio(using co-relation) to draw conclusions regarding share prices (using testing of hypothesis).

F. Economic indicators: GDP. Real growth in GDP price level Inflation rate, Money supply, Index foragricultural production Index for industrial production. Electrical generation, infrastructure, externaleconomic Indicator. Annual budget, Fiscal deficit. External debt. Debt service ratio.

G. Time value of Money : Time value of money & Interest rate, Simple interest & .Compound interest.Future, value, Present value, Discount rate, Total future and Present value of a annuities sum ofconstantly growing each flows IRR, NPV, Interest rates compounded more than once a year (Includingcontinuous compounding) Stated annual rate & affective annual rate Perpetuity and its present value.Annuities with frequency other than with which the interest is convertible, Redemption of loan,

H. Introduction to : Matrices, Numerical differentiation, Integration (using Computers with more emphasison interpretation) Application of Derivatives, Integration (without giving to computational aspects),Partial Derivatives, Application.

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BUSINESS LAW

Module 2.6

1. Concept of Law :Principles of Natural Justice Constitution of India (i.e. Articles 14,19,32, 136 and 226 only)

2. Indian Contract Act, 1872, Principles i.e.S/1-74 & indemnify Guarantee, Bailment, pledge and Agency)3. Consumer Protection Act, 19864. Indian Partnership Act, 1935. Indian Trusts Act, 18826. Sale of Goods Act, 19307. Indian Registration Act, 19088. Indian Stamp Act, 18199. Bombay Stamp Act, 195810. Code of Civil Procedure 1908 (i.e. S/60 and orders VII (Plaint). VIII (Written Statement) XXXVIII R.

5 (Attachment before judgment XXXIX (Injunction) and XL (Receiver) only.

Recommended books for Semester I and II

1. Environment and Management of Financial Services (Module 1.1)Principles and Practices of Banking & Insurance (Module 2.1)

1) Essentials of Business Finance R.H.Srivastava, Himalaya2) Management of Financial Institution R.H.Srivastava, Himalaya3) Investment Management Preeti Singh, Himalya4) Modem Banking R. S. Sayers5) Indian Financial System M. Y. Khan, Tata McGrow Hill6) Life Insurance Corporates as Financial Institutions LIC Associates of America7) Globalisation Indian Financial Markets Tondon R. K. Gupta S. L.8) Life Insurance Corporation of India.- VoI I, II and III-Mishra M. N.9) Life Insurance Corporation Act, 195610) Insurance Regulatory Development Act, 199910) Reports of BSE, NSE, LIC, GIC and other Insurance Companies11) Journals and official publications.12) Derivatives by T. V. Somanathan

2. PRINCIPLES OF MANAGEMENT1) Essentials of Management -Koontz & Weihrich Me Graw Hill.2) Principles of Management-Terry and Franklin AIBBS Publishers and Distributors, New Delhi.3) Principles of Management by R.S.Dava.4) Management theory and practice by C.8. Gupta-Sultan Chand & Sons.5) Principles and practice of Management by L.M. Prasad (S. Chand & Sons).6) Principles of Management by Koontz & O'Donnel, Tata Mc Graw Hill7) Practice of Management by Peter Drucker-Allied Publisher. New Delhi.8) Management theory & Practice by Dale Ernst Mc Graw Hill. New York.9) Principles of Management in Banking by Hiramat Shridhar.10) Total Quality Management - Ahluwalia J. Tata Mc Graw

3. EFFECTIVE COMMUNICATION : PAPER - I1. Business Communication (Revised Edition) Rai and Raj, Himalaya Publishing House.2. Effective Business Communication, Herta Murphy Chories Perk, Tata McGraw3. Written Communication, Freeman Surah Orient Long man4. Technical Writing and Professional Communications, Huchins Thomas, Mograw Hill5. Excellence in Business Communication, Bovee New York Mcgraw Hill

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4. ECONOMICS : Paper - I1. Ahuja H.L.-H.L.Ahuja 999 Business Economics Micro.2. Lipsey. R. K. A. Crystall 999- of Economics.3. Lipsey-An Introduction to Positive Economics.4. P.A.Samuelson-Economics. Tata McGraw Hill. New Delhi.5. Manklw G.N.2001 -Principles of Economics, Thomson South Western.

5. QUANTITATIVE METHODS1) Mathematics for Economics & Finance by. Martin Anthony & Norman Biggs.2) Fundamentals of Statistics - D.N.Elhance.3) Statistical Methods - S. G. Gupta(S.Chand.& Co.) .4) Statistics for Management - Lovin R. Rubin D.S. (Prentice Hall of India)5) Statistics - Theory 'Method & Applications D.S.Sancheti & V. K. Kapoor.

6. INTRODUCTION TO COMPUTER SYSTEMS1) Principles of Information Systems 5" Ed. Stair & Reynolds2) Peter Norton's Introduction to Computer 4'" Ed. TMH - 2001

7. FINANCIAL ACCOUNTING : PAPER - I1. Introduction to Accountancy -T. S. Grewal-(S.Chand & Co.)2. Double Entry Book Keeping- J. R. Batliboi.3. Double Entry Book Keeping - M. M. Chokshi4. Advanced Accounts -Shukia & Grewal (S.Chand & Co.)5. Advanced Accountancy - R.L.Gupta & M. Radhaswamy6. Accounting Standards -Institute of Chartered Accountants of India. New Delhi

8. ECONOMICS : PAPER - II1. International Economics, SalvatoreD I.(1997). Prentice Hall. NewJersey. U.S.A.2. The International Economy, Kennen. P.B. (1994), Cambridge University Press, London3. International Economics Theory and Policy., Krugmen.P.R.& Obstgeld.M, (1994),4. Monetary Economics, Lewis. M. K. and Mizan. P.O. Oxford Univ. Press,New Delhi.5. Outline of Monetary Economics Day A. C. L., (1960). Oxford University Press, Oxford.6. Macroeconomics:Theory & Policy Ackley, G. (1976). Macmillan Publishing Company, New York.7. Macro economic Analysis,Gupta.S.B. (1994), Galgotia Publications New Delhi.8. Foundations of Modern, HeijdraB.J. and Ploeg.F.V. (2001), University Press. Oxford.

Macro Economics.9. Macro economic Analysis, Shapiro E..(.1996), Galgotia Publications, New Delhi.10. Modern Banking. Sayers, R.S. (1978), Oxford University Press, New Delhi

9. BUSINESS LAW1. The Constitution of India2. Respective Acts3. Indian Contract Act, Sale of Goods Act, Partnership Act.4. Business Law - Kucchat M. C.5. Business Law - Kapoor N. D.6. Business Law - Chaudha P. R.

10. LAWS RELATING TO BANKING & INSURANCE1. Banking Laws & Practice, S.R. Davar2. Banking Laws & Practice, M.L. Tandon3. Banking Laws Practice, P.N.Varshney4. Banking Laws & Practice, P.K. Srivastava5. Banking Laws &. Practice, B.MJ. Nigam6. Insurance Management, Anand Ganguly

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LAWS RELATING TO BANKING & INSURANCEModule-3.1

(a) Banking Regulation Act - Basic Terms- Banking, Business Permitted & ProhibitedSupervisory & Controlling Authorities of RBI Bankers Liabilities - Control over Credit

(b) Reserve Bank of India Act. Role of Reserve Bank as Banker to Governments & Banks- ScheduledBank.-Controllerof Credit.-Chapter III-Section 45. . N BFC Directions issued by Reserve Bank ofIndia.

(c) Negotiable Instruments Act.Types & Characteristics of Instruments.Holder in Due Course/Payment in Due Course.Protection of Paying & Collecting Bank.

(d) Provisions of Companies Act relating to Banking.

(e) Insurance Act-life Insurance-General Insurance.

(f) Insurance Regulatory & Development, Authority (IRDA) Act: Objectives - Powers - Functions

(g) Contract Act General : Indemnity & Guarantee - Bailment & Pledge - Agency

FINANCIAL MANAGEMENT : PAPER - I

Module 3.2

1. Overview of Financial Management (Scope, Functions and’ ‘objectives)

2. Return on Investments (ROI)

3. Tools of Financial Analysis -a) Common size statements

Second Year B. Com. Banking & InsuranceSECOND YEAR – SEMESTER III

3.1 Laws Relating to Banking & Insurance3.2 Financial Management : Paper - I3.3 Management Accounting (Tools & Techniques)3.4 Customer Relationship Management in Banking & Insurance3.5 IT in Banking and Insurance3.6 Organizational Behaviour3.7 Taxation of Financial Services

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b) Comparative Financial Statementsc) Trend analysisd) Ratios : Balance sheet Ratios, Income statement Ratios - Combined statement Ratiose) Funds flow analysis – Sources and Uses of fundsf) Cash Flow Statement.

4. Working Capital Managementa) Gross working capital b) Net working capitalc) Positive & Negative working capital (Meaning & Implications)d) Estimation of working capital

5. Sources of Financea) Long term and Short term Sources of Financeb) Long term sources -

i) Debt Instruments - Term loans, Debentures, Bonds, Convertible Bonds, Zero CouponBonds.

ii) Equity’ shares. Preference sharesc) Short term sources - Bank finance. Trade credit, Other short-term sources.

MANAGEMENT ACCOUNTING (TOOLS & TECHNIQUES)Module 3.3

1. Overview of Management Accounting (Scope, Functions & Objectives)

2. Treasurer & Controller (Compares Contrast Roles)

3. Meaning and use of: Different costs for different purposes -a) Product costs and period costsb) Direct costs and indirect costsc) Cash costs and non-cash costsd) Opportunity costse) Fixed costs, variable costs, mixed costs, step fixed costsf) Marginal costs, incremental or differential costs, total costs,

Controllable costs and Non-controllable costs

4. Tools & Techniquesa) Marginal and Absorption Costingb) Standards, Standard Costing, variance Analysisc) Different Types of Budgets;

i) Revenue Budgets. Cost Budget, Profit Budgetii) Capital Budgetsiii) Responsibility’ Budgetingiv) Cash Budgets

d) Role of Budgets in an Organization : Organization of the Budget Function.

5. Breakeven Analysis - Meaning & computation of Breakeven Point, Breakeven Sales (Rs.) BreakevenSales (units) - Margin of Safety. Operating Leverage and its implications Cost- Volume -Profit Analysis.

6. Decision Making -.Product Mix Decisions. Make or Buy Decisions, pricing decisions. Evaluatingalternatives in business.Accepting/rejecting of export orders, operation versus shutdown.

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CUSTOMER RELATIONSHIP MANAGEMENT

IN BANKING & INSURANCE

Module 3.4

1. Introduction- Definition of Customer Relationship Management (CRM)- Emergence of CRM- CRIVI process framework- CRM Purpose - Relation Parties- CRM Programmes - Effects of liberalization on CRM- Knowledge Management - Winning markets through effective CRM

2. Technological tools for CRM- Data Mining for CRM- Changing patterns of E-CRM Solutions in the Future- Framework for deploying Value of Customer Relationship in an Organisationm- E-CRM deriving values of Customer Relationship- Implementing a Technology based CRM solutions

3. Implementing CRM- Optional allocation rules for CRM- Measuring the effectiveness of relationship marketing- The past, present and future of CRM- Characteristics of a Good Customer Satisfaction Survey- Contact Management- Organizing for CRM

4. Relationship Management in Business to Business (B2B) Commerce- Building Customer loyalty Business to Business Commerce- Cross Border B2B Relationship with Intermediaries- Relationship Marketing for Creating Value in Business Market- Managing Relationships in Supply Chains of the 21st Century.

5. CRM in. Services- status of CRM in India- Benefits of Implementing a CRM system- CRM in customer Service

6. CRM Strategies- Relationship Marketing Strategies and Customer Perceived Service Quality- Organizing for Relationship Management- Strengthening Relationships that lead towards increased Business, CPA Firms- Winning strategies and processes for effective CRM in Banking

IT IN BANKING AND INSURANCE

Module-3.5

1) What is Information Technology; Application In BankingIntroduction Electronic Commerce evolution : the market, EDI. EC industry, influence of WWWaccess providers; basic economics of Information Technology.

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- Web development tools, value chain for EC; globalization. security,Challenges; business barriers: Market space;Business opportunities; EC-based IPO’s; technical environment,Reaching the wired consumer; Intranets: Firefly Network; Web Shopping; Site Specific.Information Technology- & its application in Insurance Cos.

2) Problem Solving : Solving problem by searching; Informed search methods, game playing.

3) Knowledge and reasoning : Agents that Reason Logically; First Order; Logic Building a KnowledgeBase; Inference in First Order Logic; Logical Reasoning Systems. (Language for Al problems solving,A PROLOG; B LISP)

4) Acting locally : Planning; Practical Planning; Planning and Acting.

5) Uncertain Knowledge and Reasoning (4 Lectures)Uncertainly; Probabilistic Reasoning Systems: Making Simple Decisions.

6) Learning: Learning from Observations; Learning from Neural Network. Reinforcement Learning;Knowledge in Learning.

7) Future Perspectives: Philosophical Foundations; Al: Present and Future. (Evolutionary Computing;Hard problems and approximate methods; stochastic iterative search;Evolutionary search; classifier systems; applications.)

8) E-Commerce Applications: Online Banking. Virtual Shopping Centers. Portals and Vortals

9) Creating E-Commerce Site : Web Server: Hardware. Software. Security. Installing new Web ServerDesigning and maintaining Webpages. Website administration, Advertising the Website.

10) Ecommerce Interaction: Using CGI for Ecommerce, CGI Authoring Tools, Applet and Servietsolutions, handling Credit cards, Secure Transport, Processing Credit cards, using JDBC forEcommerce, Interaction Examples; Virtual Shopping Cards, Auction Engines.

11) Java Commerce Tools: Standard CGI Library, configuration and storage devices, File StringReplacement facility, Credit card Transaction Processing , Single Page CGI, Shopping Cart CGI

12) Ecommerce Website DesignWeb Query Language, Embedded SQL; Development of Ecommerce sites by using CGI, JAVAand databases.

13) Future Trends : Set-top Boxes, TV interface, Emerging Technologies

Practicals : 06 assignments covering the syllabus2 Seminar presentations on case studies of IT in Banking and Insurance sectors.

ORGANIZATIONAL BEHAVIOUR

Module-3.6

1. Fundamentals of Organisational Behaviour- Nature & scope of Organizational Behaviour Dynamicsof people - Models of Organizational Behaviour - The Behavioral approach to Management.

2. Motivation & Leadership-Theories & Models of Motivation

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Importance of Motivation in organization — Organizational Behaviour &Performance Appraisal- Leadership & Leadership Styles- Empowerment and Participation.

3. Individual Behaviour & Group Behaviour Formula and Informal Groups-Team Building & itsimportance

4. Organization structure & Design - Kind of organization structures - Delegation Of Authority – spanof control

5. Organizational culture - Emerging Trends in organizational culture- organizational climate -Factorsaffecting organizational climate.

6. Organisational Development & changes -Nature & characteristics of organizational Development-Techniques of Organisational Development - Definition & Objectives of Organisational Change -Effects of change — Resistance to change & overcoming the resistance - stress & counseling

TAXATION OF FINANCIAL SERVICES

Module-3.7

1. Income Tax Act/Rules -a) Basic Concepts -Assesses, Person, Company

- Income. Dividend, Business.- Assessment Year, Previous Year- Scope of Total Incomes Residential Status.- Exemptions Re :- Business Incomes.

b) Taxation of Income under different Headsc) Provisions for Deductions from Business Income.d) Special Provisions for Certain Incomes of— Non-Residents.e) Assessments Appeal Procedures,f) Provisions regarding TDS FOR:

- Re-Interest - Dividend- Professional Services - Rent- Contractors Payment - Salary.

2. Service Tax Acta) Basic Concepts - Taxable Services - Service Tax Rules. - Service Tax Credit Rules.b) Provisions Regarding Specific Services

- Bankings other Financial Services - Insurance Auxiliary- Business Auxiliary - Management Consultancy.- Stock Broking - General Insurance.- Credit Rating Agency.

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SECOND YEAR SEMESTER IV

4.1 Universal Banking4.2 Financial Management : Paper - II4.3 Innovation in Banking and Insurance4.4 Corporate Laws and Laws Governing Capital Markets4.5 Entrepreneurship Management4.6 Equity, Debt, Forex and Derivatives4.7 Cost Accounting of Banking and Insurance

UNIVERSAL BANKING Module 4.1

1. Evolution of Universal Banking

2. Commercial Banking versus development banking: sources and uses of funds of commercialbanks and development banks; Universal banking a mix of Commercial and development banking;the asset - liability mismatch possibilities; risks in project lending; the short term nature of fundingsources; universal banking in the open economy context; off-balance sheet items and services thatthe development wing of the universal bank provides.

3. The entry of commercial banks into the securities business; Consumer Finance , Merchant Banking,non-banking investments and activities of banks; universal banking and the future of small businesslending.

4. Case studies - universal banking abroad - applicability of universal banking in open market orientedemerging economies - advantages and disadvantages; supervisory issues and regulatory concerns.

5. The debate over universal banking in India; recent trends in universal banking in India. Challengesof universal banking in the Indian Context.

FINANCIAL MANAGEMENT - PAPER II

Module 4.21. Capital Investment Decisions

a) Proposal Origination b) Economic Evaluationc) Capital Expenditure Control d) Post Audit

2. Tools of Evaluating Capital Investmentsa) Payback Method b) Discounted Payback Methodc) Net Present Value d) Internal Rate of Returne) Profitability Index f) Equivalent Annual Costg) Modified internal Rate of return

3. Cost of Capitala) Computation of Weighted Average Cost of Capitalb) Cost of Debt & Cost of Preference Shares and Net Worthc) Minimum Acceptable Rate of Return and its relationship with Cost of Capital

4. Negotiating Term Loan proposals with Banks. Appraisals of Borrowers Credit worthiness by lending banks

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5. Equity Capital as a source of finance : Rights Issue and issue at a premium, SEBI regulations governingissues of securities in India, Prospectus for issue of securities, Understanding and interpreting InitialPublic Offerings (IPO) their mode of operation, Employee Stock Options Plan and Sweat Equity.

6. Role of Taxation in influencing Corporate Financial Managementa) Concept of Tax Shield (Tax Deductibility of Expenditures and their implications for financial

decisions)b) Depreciation Policy

INNOVATION IN BANKING AND INSURANCE

Module 4.3

This paper deals with various innovative services introduced in Banking and Insurance with specialreference to India.1. Review of functioning of banks, Liabilities and Assets of banks, Net worth of banks; Off-balance

sheet items.

2. New products - deposit and loan products; housing finance, hire purchase; leasing; factoring;forfeiting; merchant banking, bank mutual funds; consumer loans, venture capital finance, banksas credit financial supermarket, maturity and return profiles of new products, implications for riskmanagement, derivatives in banking, innovations in credit appraisal system.

3. New Financial services provided by banks- investment portfolio management services, advice onmoney management, tax services.

4. Electronic payment systems at the retail level; credit and debit cards; e-banking.

5. Definitions and functions of Insurance; nature of Insurance business; the varieties of Insurance Lifeand General, New Insurance Products.

6. Integration of third party and re-insurance; banking and insurance - their co-existence and theproblems involved, Insurance as cover to risks in banking, systematic and unsystematic risk; credit,interest rate, market and systematic risks and bank assurance.

7. Privatisation of Insurance business in India; banking and insurance regulation; self-regulation andinstallation of corporate governance; future strategies for promoting insurance of India.

CORPORATE LAWS & LAWS GOVERNING CAPITAL MARKETS

Module 4.4

1. Companies Act & Rules : Management & Administration (Part VI); Creation& Registration of Charges(Part V); Capital & Debenture (Part IV)

2. Competition Act3. Securitization Act4. Securities & Exchange Board of India (SEBI) Act.

• Establishment of SEBI • Powers Functions of the Board• Registration Certificate • Finance Accounts and Audit• Penalty & Adjudication

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5. SEBI - (Disclosure & Investor Protection) - Guidelines6. Securities Contract (Regulation) Act.

• Contracts & Options in Securities • Listing of Securities• Penalties and Procedures.

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ENTREPRENEURSHIP MANAGEMENT

Module 4.5

1. Entrepreneurship -Meaning- Entrepreneurship Awareness - Need for Entrepreneurship & SelfEmployment Qualities to become an entrepreneur - Building your own enterprise - Government &Entrepreneurship Development Programmes.

2. Business opportunities - Importance of creativity in Entrepreneurship - Bringing our creative ideas.In reality - Managing Resources for small enterprise (6 M’s of Management) - Risk Factor in the selfemployment - Preparation of project for small scale unit - starting the venture.

3. Legal considerations for opening a new unit forms of ownership - sole proprietary – PartnershipElements of Contract Law.

4. Planning for a small scale business - Location of the business - Financial Management – HumanResource Management - Production Management - Marketing Management - Cost ControllingAccounting of a business - Developing, Expanding and Ending the venture.

5. Quick start methods - A new approach to selling products & services - franchises - Turnkey orpackaged business - Buying an existing business.

6. Entrepreneurship in Banking & Insurance Sectors - opportunities available after privatisation ofthese sectors.

7. Entrepreneurship Development Centers - Training to entrepreneurs - Training Centers in India.

8. Case Studies - Wherever essential

FINANCIAL MARKETS - EQUITY, DEBT. FOREX AND DERIVATIVESModule 4.6

1. Indian Financial System in the Post 1950 Period - Introduction - Background - Indian Financial System

2. Regulatory Institution - The Reserve Bank of India: Introduction - Organisation & Management -Role & Functions - Monetary Policy of the RBI - Recent Policy Developments

3. Regulatory Institutions : Companies Act, 1956 - Securities Contracts (Regulation) Act, 1956-Capital Issues (Control) Act, 1947 - Securities &Exchange Board of India 1992 & other related Act

4. Call Money Market: Introduction - Meaning & Importance of Market - Participation in Transactions- Location -Size of Call Money Markets - Call rates.

5. Commercial Bills Market : Introduction - Bill of Exchange - Size of Bill Market in India – Bill MarketRates - Market in Long-term Bills

6. Commercial Paper and Certificate of Deposits Market : Introduction - Commercial paper - CPsin India - Certificate of Deposits in India - CPs and CDs Market : Size and Interest Rates.

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7. The Discount Market: Introduction - Discounting Services - Discount Houses in the UK Discountand Finance House of India- Securities Trading Corporation of India - DFHI and STCI : Volume andComposition of Business

8. Treasury Bills + Government ( Gilt - Edged) Securities Market- Treasury Bills, Auction, Participation in T. B. Markets & Role of market in Government Finances- Nature and Organisation of Government Securities Market- Volume and Composition of Issues- Secondary Market Transactions- Ownership and maturity Pattern- Prices and Yields- Implications for Monetary Policy- Recent Development in Government Securities Market.

9. Industrial Securities Market- Introduction - Finance - Organisation and Structure of Primary and Secondary Market- Listing, trading and settlement systems- Primary Market and Disclosure Norms- Prices and Yields of Industrial Securities- Measures to Develop Equity Culture- Intermediaries in Primary and Secondary Market

10. Market for futures, Options and other Financial Derivatives- Introduction and Meaning, Types and Uses of Derivatives- Valuation or pricing of Derivatives- Derivatives Market Abroad- Derivatives in India : Prospects and Policy

11. Foreign Exchange Market- Introduction, Nature, Organisation and participants of Market- Central Bank Intervention- Exchange Rates (ERs)- Devaluation and depreciation- Currency convertibility (CC)- Forward transaction and Forward Premium

COST ACCOUNTING OF BANKING AND INSURANCE

Module 4.7

1. Identifying Elements of Costs : Materials - Staff Cost - Overheads

2. Different Methods of Costing- Job Order Costing - Process Costing- Service Costing - Operating Cost Statement- Contract Costing - Joint products/by products- Unit Costing

3. Cost Accounts & Financial Accounts Compare - Contrast and Reconcile

4. Cost Classification by behaviour with reference to Banking & Insurance Industries

5. Standard Costing- Criticisms of standard costing- Material prices and usage; labour rate and efficiency (including idle time), variable overhead

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efficiency and expenditure; fixed overhead expenditure, Volume, capacity and efficiency/productivity- Total material mix. and yield variances- Total labour mix and yield variances- Sales price and volume variances (Note: the volume variance will be calculated on a unit

basis using sales revenue, contribution or gross profit)- Interpretation of variances: interrelationship, significance- Benchmarking- Behavioural implications of setting standard costs (Note Standard process costing is not included)

6. Budgeting - Planning- Time series and regression - “what-if” analysis- Controllable and uncontrollable costs - Fixed and Flexible budgeting- Incremental budgeting - Rolling budgets- Zero-based budgeting - Activity - based budgeting- Balanced scorecard - Behavioural implications

7. Costing Systems and Decision Making- Value and functional cost analysis- Resource planning systems : MRPL, MRPII and ERP- Just in time- Activity based, absorption, marginal and process (Eg. FIFO and Average Variable Cost

Approach AVCO) costing and throughput Accounting.- Cost reduction programmes- Total Quality Management- Multi-products CVP analysis including breakeven, margin of safety, contribution/sales

ratio, break even charts, contribution„profit/volume graphs- Relevant costs and revenues for short term decision making- Single limiting factor analysis where a company has restricted freedom of action- Graphical Linear programming (including an explanation of shadow prices)

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Recommended books for Semester III and IV

1. Customer Relationship Management in Banking & Insurance1. CRM at the Speed of Light. By Paul Greenberg - (Tata McGrew-Hill)2. CRM bv-Jagdish N Shet, Atul Parvatiya3. G. Shainesh (Tata McGrew-Hill)

2. IT in Banking and Insurance1. Jardin C.A.Java Servlet programming -O'Reily Publications 1998

3. ORGANIZATIONAL BEHAVIOUR1. Organizational behaviour - Stephen P. Robbin. Prentice- Hall of India Pvt. Ltd.2. Organizational behaviour-John W.Newstorm & Keith Davis-Tata-McGraw-Hill, Ltd.3. Organizational behaviour - Edited by Mirza S. Saiyadain - Tata Mc Graw - Hill4. Management & Organization -LouisAAllen5. Management Challenges for 21st Century - Peter Druckar6. Principles & Practice of Management - L.M. Prasad-(S. Chand & Sons.)7. Principles of Management in Banking - Hiramat Shridhar8. The Process of Management - William H. & Newman9. Organizational Behaviour - N. Ramswami - T. R. Publications10. Organizational Behaviour-.-Understandings managing People at work, white & Bednar Boston.

Allyn Bacon. 198611. Personnel Management in India : The Practical Approach to Human Relations -

I I P M Asia publishing House 1977.

4. TAXATION OF FINANCIAL SERVICES1. Direct Taxes Law & Practice - V.K. Singhania2. Direct Taxes Laws-T.N.Manoharan3. Professional Approach Direct Taxes -Ahuja S Gupta4. Service Tax -V. S. Datey5. Direct Taxes Law S. Practice -Dinkar Pagare.6. Service Tax - Sanjeev Agarwal S Parthsarthy.

5. UNIVERSAL BANKING1. Saunders, Anthony, S. Walker, Ing - Universal Banking : Financial Systems Design

Reconsiderations; Chicago - lrwin 1996.2. Shastri R. V. - Insurance in Universal Banking Paradigm, "Cambank Bimonthly Review", 2003.3. Vasudev C. M. - Universal Banking in India, "Banking Finance", Dec. 2002.4. Consolidation and Universal Banking - Journal of Banking and Finance, Feb 1999.5. Reddy Y. V.-Monetary & Financial Sector Reforms in India-Chapter 11 pp 142-158, New Delhi

- UBSPD 2002, Universal Banking & Beyond

6. INNOVATION IN BANKING AND INSURANCE1. Bhatt V. V. - Financial Systems: Innovation & Development, New Delhi - Sage 1995 part I and II2. Periasamy P. - Principles & Practice of Insurance, Mumbai, Himalaya Pub. 2003, Part I and II3. Bodia, Others - Insurance: Fundamentals, Environment & Procedures, New Delhi, Deep & Deep

Publishers 2003 - Part I and II.

7. CORPORATE LAWS & LAWS GOVERNING CAPITAL MARKETS1. A. Ramaiya, Guide to Companies Act.2. Taxman, Corporate Laws3. G. K. Kapoor, Corporate Laws4. S. Srikant - First Lesson on Corporate Laws & Secretarial Practice.

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8. ENTREPRENEURSHIP MANAGEMENT1. Entrepreneurship - Robert D. Hisrich & Michael P. Peters - Tata Mc Graw Hill New Delhi2. Entrepreneurship Development-Indo German Technical Co-operation Project (Bhopal) Tata Mc

Graw Hill-New Delhi3. Developing New Entrepreneurs - Entrepreneurship Development Institute of India, Ahmedabad4. Manual on Developing Entrepreneur Motivation - National Institute for Entrepreneurship and Small

Business Development-New Delhi5. Entrepreneurship Development - Principles, Policies & Programmes, Sara Navel P. Ess Peekay

Pub. House.6. Sarma S. V. S.- Developing Entrepreneurship - National Institute of small Industry Extension

Training, Hyderabad7. Ram K. Vepa - Sage Publication, New Delhi - Modern Small Industry in India, Problems & Prospectus8. Suri K. B. - Sage Publication New Delhi - Small Scale Entrepreneurs on Industrial Development9. Taub P. T., Richard Taub and L. Doris - Manohar Publications - New Delhi, Entrepreneurship in

India's small scale Industries10. R. D. Harish & C. G. Brush - The Woman Entrepreneur : Starting Financing & Managing a

successful New Business.

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THIRD YEAR – SEMESTER V

5.1 Marketing in Banking and Insurance5.2 Financial Services Management5.3 International Banking and Finance5.4 Financial Reporting & Analysis5.5 Security Analysis and Portfolio Management5.6 Auditing

MARKETING IN BANKING AND INSURANCE

Module 5.1

1. Introduction : Definition Marketing - Difference between sales and marketingTypes of marketing - a) Industrial Marketing b) Services Marketing c) Consumer Goods Marketing,Marketing Mix (4 P’s of marketing mix)

2. Introduction to Services Marketing : Definition and Classification - Characteristics of ServicesCategories of Services - Services marketing mix - Introduction to Banking and Insurance as services.

3. Services Marketing Mix with reference to Banking & Insurance7 P’s of Service marketing mix. Importance of marketing mix elements. Strategies for effectivemanagement of services marketing mix elements. Banking and Insurance as products. Servicesmarketing mix strategies for Banking & Insurance

4. Customer in Services MarketingBuying behaviours - Buying roles and Importance of ‘Place’ with regards to services.

5. Managing Service Quality : Service quality model (Caps model) - Managing service gaps

6. Advertising and Branding of services (Managing Integrated Marketing Communication)Identifying target audience. Determining communication objectives. Factors in setting marketingcommunication mix.

7. Managing product supportPost sales services strategies and Major trends in customer service

8. Managing Direct and on-line marketingGrowth and benefits of Direct Marketing. Major Channels of Direct MarketingMarketing in 21st

Century to commerce

Third Year B. Com. Banking & Insurance

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FINANCIAL SERVICES MANAGEMENT

Module 5.2

1. Meaning - Classification - Scope-Fund based activities - Non Fund based activities - Modem activities- Sources of revenue - causes for financial Innovation New Financial Products and services -Innovative Financial Instruments-Challenges Facing the Financial Service sector Saving Mobilisation

2. Merchant Banking : Definition - Origin - Merchant Banking in India - Merchant Banks andCommercial Banks - Services of Merchant Banks - Qualities required of Merchant Bankers in themarket making process-Progress of Merchant Banking in India-Problems-Scope of MerchantBanking in India.

3. Hire Purchase : Features & Legal Position - Hire Purchase and Credit Sale - Hire Purchase andInstallment Sale - Hire purchase and leasing - Origin and Development - Banks and Hire PurchaseBusiness-Bank Credit for Hire Purchase.

4. Leasing : Definition - Steps in Leasing Transactions -Types of Lease - Financial Lease - OperatingLease - Leverage Lease - Sales and Lease Bank - Cross Border Lease - Installment Buying -Advantages and disadvantages of lease History and development - Legal aspects-AccountingTreatment of Lease - Structure of Leasing Industry - Problems - Prospects.

5. Venture Capital : Concept - Meaning - Features - Scope of Venture Capital - Importance -Origin- Initiative in India - Venture Capital Guidelines - Method of Venture Financing - Indian Scenario -Suggestion for the growth of Venture Capital.

6. Mutual Funds : Introduction - Meaning - Fund Unit v/s Share - Origin of the Fund - Types / Classificationof Funds - Importance of Mutual Funds - Risk - Organisation of the Fund - Operation of the Fund-Facilities available to investors - Net Asset Value - Investor Rights - General Guidelines - MutualFunds 2000 - Violations of Guidelines - Selection of a Fund - Commercial Banks and Mutual Funds -Mutual Funds abroad - Mutual Funds in India - Reason for slow Growth - Future of Mutual FundsIndustry

7. Discounting Factoring and Forfeiting : Introduction - Discounting - Factoring - Meaning -ModusOperandi - Terms and Conditions - Functions - Types of Factoring - Factoring v/s Discounting -Cost of Factoring - benefits - Factoring in India - International Factoring - Definition - Types ofExpert Factoring - Factoring in other Countries - Edit Factoring - Factoring - Definition - Factoring v/s Forfeiting - Working of Forfeiting - Cost of Forfeiting - Benefits of Forfeiting - Drawbacks - Forfeitingin India.

8. Securitisation of Debt : What is Securitisation ? Definition - Securitisation v/s Factoring -ModusOperandi - Role of Merchant Bankers - Role of other Parties - Structure for securitization -Securitisable Asset - Benefits of securitisation - Conditions for Successful securitisation -Securitisation abroad - Securitisation in India Reasons for the unpopularity of securitisation -Futureprospects of Securitisation.

9. Derivatives : Meaning - definition - kinds of Financial Derivatives - Forwards - Features ofForwards - Financial Forwards - Futures - Features of Futures - Types of Futures - CommodityFutures - Financial Futures - Forwards v/s Futures - Advantages of Forwards and Futures - Options- Features of Option - Share Option - Currency Option - Benefits - Swap - Features of Swap - Kindsof Swap-Advantages-Importance of derivatives-Inhibiting Factors-Derivatives in India.

10. Credit Rating : Definition and Meaning - Functions of Credit Rating - Origin - Credit Rating in India- Benefits of Credit Rating- Credit Rating agencies in India. CRISIL - IICRA - CARE -Limitations ofRating - Future of Credit Rating in India.

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11. Credit Cards: What is a Credit Cards?- Who can be Member - Types of Credit Cards - New typesof Credit Cards - Parties to Credit Card - Procedure at the time of Purchase - Procedure forReimbursement - Facilities offered to Card Holders - Benefits - Demerits - Credit Card Business in India- Future Prospects.

INTERNATIONAL BANKING AND FINANCEModule 5.3

1. Evolution of international banking

2. International banking: functional overview- banking for financing of exports and imports of goodsand services. International payments system.

3. International capital markets - financial market flows beyond national boundaries, debt and non-debt flows; volatile and stable flows; interest rate differentials and their role in demand for andsupply of funds across borders.

4. Offshore banking centers and their role in international financing. Global balance sheet of banks.Asset and liability management of foreign banks.

5. International lending, Policies and practices, Transaction cost and risks in internationallending. Profitability of international banking. Loans to foreign corporations, syndicated loans;financing foreign governments. Issues of information symmetries and adverse selection. Regulatoryand supervisory aspects. Trends in international banking in India.

6. Foreign exchange risks; the exchange rate swings and their effects on banks' net worth.

7. Perceptions of international rating agencies. Country risk. International financial stability and thecentral role of banks in financial stability.

8. Issues relating to international financial architecture.

FINANCIAL REPORTING & ANALYSIS

Module 5.4

A. Preparation & Presentation of Corporate final Accounts and Reports for Trading, Manufacturingand other companies in accordance with Companies Act, 1995 (as amended from time to time) andfor Banks in accordance with banking regulations and for Insurance Companies in accordance withInsurance Legislation.

B. Study of Accounting Standards prescribed by the Institute of Chartered Accountants of India relevantfor compilation of above accounts.

C. Study of Accounting Policies from annual reports of listed companies, banks, and insurancecompanies.

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D. I) Study of Disclosures by way of notes from annual reports of listed companies, branchesand insurance companies

II) Analysis and interpretation of the contents of annual reports of companies covering thefollowing:a) Chairman's Statement.b) Director Report & Annexurec) Management Discussion & Analysisd) Corporate Governance Disclosurese) Compliance Certificate in Corporate Governance Auditors Reportf) Annexure to Auditors Report including CARO Balance Sheetg) Profit & Loss Accounth) Schedules forming part of the Accountsi) Statement u/s 212 of the Companies ct, 1956j) Balance Sheet Abstract.

E. Financial Analysis and Interpretation of final Accounts using tools of financial management andinvestment analysis like ratio analysis, funds flow, cash flows, and common size statements.

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Module 5.5

1. An Overview.1.1 Investment Alternatives1.2 Investment Attributes1.3 How does Various Investment Avenues Compare?1.4 Investment versus Speculation1.5 Financial Markets1.6 Portfolio Management Process1.7 Sources of Investment Risk1.8 Approaches to Investment Decision making.

2. Investment Alternatives:2.1 Non-Marketable Financial Assets 2.2 Money Market Instruments2.3 Bonds or Fixed Income Securities 2.4 Equity Shares2.5 Mutual Fund Schemes 2.6 Life Insurance2.7 Real Estate 2.8 Precious Objects.

3. Securities Market:3.1 Primary Equity Market 3.2 Secondary Market and its Operations3.3 NSE and BSE 3.4 Buying and Selling Shares3.5 Stock Market Quotations and Stock 3.6 SEBI and Future Challenges

Market indices3.7 Stock Market Abroad 3.8 Government Securities Market3.9 Corporate Debt Market 3.10 Money Market

4. Risk and Return:4.1 Measuring Historical Return 4.2 Measuring Historical Risk4.3 Measuring Expected (Ex Ante) Return & Risk

5. The Time Value of Money :5.1 Time Lines and Notation 5.2 Future Value of a Single Amount5.3 Present Value of a Single Amount 5.4 Future Value of an Annuity

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5.5 Present Value of an Annuity 5.6 Intra-Year Compounding and Discounting

6. Financial Statement Analysis:6.1 Financial Statement 6.2 Financial Ratio6.3 Comparative Analysis 6.4 Du Pont Analysis6.5 Applications of Financial Statement 6.6 Problems in Financial Statement Analysis

Analysis6.7 Guidelines for Financial Statement Analysis

7. Portfolio Theory:7.1 Portfolio Return 7.2 Portfolio Risk7.3 Portfolio Diversification 7.4 Optimal Portfolio7.5 The Single Index Model

8. Capital Asset Pricing Model:8.1 Basic Assumptions 8.2 Capital Market Line8.3 Security Market Line 8.4 Inputs Required for Applying CAPM8.5 Empirical Evidence on Capital Asset Pricing Model

9. Efficient Market Hypothesis:9.1 Random Walk and Search for Theory 9.2 What is an Efficient Market?9.3 Empirical Evidence on Weak Form 9.4 Empirical Evidence on Semi-Strong

Efficient Market Hypothesis form Efficient Market Hypothesis9.5 Empirical Evidence on the Strong-form9.6 An Alternative Paradigm

Efficient Market Hypothesis9.7 What is the Verdict? 9.8 Implications for Investment Analysis

10. Analysis and valuation of Debt :10.1 Types &Features of Debt Instruments 10.2 Bond Pricing10.3 Bond Yields 10.4 Risk in Debt10.5 Interest Rate Risk 10.6 Rating of Debt Securities10.7 The Yield Curve 10.8 Determinants of Interest Rates10.9 Analysis of Convertible Bonds 10.10 Bond Portfolio Management

11. Equity Valuation:11.1 Balance Sheet Valuation 11.2 Dividend Discount Model11.3 Earnings Multiplier Approach 11.4 Earnings-Price Ratio, Expected

Return and Growth11.5 Equity Portfolio Management

12. Fundamental Analysis:12.1 Macroeconomic Analysis 12.2 Industry Analysis12.3 Company Analysis: The Study of 12.4 Company Analysis: Going Beyond

Financials Numbers12.5 Estimation of Intrinsic Value 12.6 Some Tools for Judging Undervaluation

of overvaluation.

13. Technical Analysis:13.1 What is Technical Analysis? 13.2 Charting Techniques13.3 Technical Indicators 13.4 Testing Technical Trading Rules13.5 Evaluation of Technical Analysis

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14. Options:14.1 How Options Work 14.2 Options and Their Payoffs Just

Before Expiration14.3 Option Strategies 14.4 Factors Determining Option Values14.5 Binomial Model for Option Values 14.6 Black and Scholes Model14.7 Equity Options in India.

15. Futures:15.1 Features of a Futures Contract 15.2 Futures Contracts: The Global Scene15.3 Equity Futures in India 15.4 Pricing of Future Contracts15.5 Use of Futures Contracts

16. Port Folio Management Framework16.1 Specification of Investment objectives & 16.2 Selection of Asset Mix

constraints16.3 Formulation of Port Folio strategy 16.4 Selection of Securities16.5 Portfolio Execution 16.6 Portfolio Revision16.7 Performance Evaluation

AUDITING

Module 5.6

A. Introduction to different types of audits including higher forms of audits. Viz Internal Audit, External(Statutory)Audit, Financial Statement Audit, Cost Audit, Due Diligence Audit. Management Audit,Proprietary Audit, Environment Audit Social Audit and Auditing in a computerized environment.

B. Financial Statement Audit of Corporate Banks and Insurance Companies, including there in theplanning of audit, the execution of audit and the reporting of audit results-clear report, qualifiedreports and disclaimer of opinion

C. Study of auditing standards prescribed by the. Institute of Chartered Accounts of India.D. Study of qualifications, observations and remarks in auditor's reports of listed companies, banks

and insurance companies.E. Role of Regulatory authorities like Department of Company Affairs, SEBI, RBI, IRDA and Comptroller

& Auditor General of India.F. Study of portfolio of an auditor-independence, professionalism, professional competencies.

Responsibilities, rights, duties and liabilities of an auditor.G. Role of ethics and regulation in auditing profession-provisions relating to appointment removal and

misconduct of an auditor.H. Role of auditor vis-a-vis audit committees and corporate governance Principles.

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THIRD YEAR – Semester VI

6.1 Strategic Management6.2 Central Banking6.3 International Business6.4 Human Resource Management -Banking & Insurance6.5 Business Ethics & Corporate Governance6.6 Turnaround Management

STRATEGIC MANAGEMENTModule 6.1

(A) An overview of Strategic Management, Levels of Strategic Management, Organizational Strategists,strategic management, Process Environmental considerations, context of strategic management,formulating & implementing strategy. The Dynamic Nature of the Model.

(B) The Environment of strategic Management.1) The Social facet: Ethics, Social responsibility of Business, (Traditional view versus Emerging

Trends & issues) the social contract of Business.2) The Political Facet : Govt. & Business, Govt’s Role (Historic Role Vs Emerging Role). Cost

and implications of Govt. intervention. Recent Trends.3) The Technological facet: Issues in Technology and Solutions. Impact of Technology on

Business.4) The Economic facet: A conduit for social, political and Technological forces,. Role of

competition. National and Global Trends.

(C) Strategy Formulation1) Mission, vision and Goals, Environmental Scanning, Organizational Assessment using

Organizational and Environment Information, Objective Setting. Strategy Setting.2) Tools of corporate level Strategic management. The Boston Consulting Group matrix. The

GE Planning Grid, The Life Cycle concept. The Mckinsey 7-S Framework.3) Strategies: Integration, Diversification, Disinvestment, Downsizing.

(D) Activating Strategies1) Organizational Structure, Does structure. Drive strategy or strategy drive structure. Different

organizational structures for different strategies.2) Resource Mobilization Viz. Money, Markets, Machine, Material, Men. (Human Resources)3) Leadership and Motivation as Key drivers of Strategy.4) Role of creativity and innovation.5) Evaluation and control of strategies. Standards, Bench marking. Benefit Cost Analysis of

Options, Performance gap Analysis, Responsibility centers, ROI, Budgeting.

CENTRAL BANKINGModule 6.2

1. Why Central Banks? An overview of the functions of Central banks; Objectives of Central banks.RBI- Role functions and organizational structure.

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2. Instruments of Central Banking Policy- Bank Rate, cash Reserve Ratio (CRR), openMarketoperations, selective credit control etc. Their working & efficacy in the India context.

3. RBI and rural credit, industrial Finance. RBI and non-banking financial companies. Regulation &supervision.

4. Financial sector reform and the role of the RBI.

5. Credit creation and money supply determination process, reserve money and money supply; thesources and uses of money supply.

6. The conduct of Central banking in open and market-oriented economies. Uncertainties and risks in integratedfinancial systems; the new orientations in traditional functions; the changing face of monetary policymanagement in open and market oriented economics; transmission mechanism of monetary policy.

7. Issues of financial stability and autonomy and independence of Central banks.

INTERNATIONAL BUSINESSModule 6.3

What is International Business?• Growing importance of International Business.• Difference between Domestic and International Business.

International Business In The 21st Century.• The Global Business Environment- The role of History• Analyzing the environmental factors for international business.• Importance of the Economic and Political environment in the process of intemationalizatlon• International Business Environment & India.• The Impact of Technology.

Foreign Direct Investment.• International Trade and Foreign Direct Investment:• UNCTAD World Investment Report 2000-2001.• Growth of FDI post World War II, changes in patterns of World Trade and production.• Protectionism, Discuss and Evaluate arguments for and against it.• Impact of FDI on distribution of wealth.• Legal Aspects of International Business.• Legal environment for international business.• Importance of intellectual property rights and patents.• Importance of the regulatory mechanisms in Europe, USA and other major countries concerning

imports.• Importance of laws relating to product packaging, labeling etc.• WTO - Legal Implications and anti dumping.Economic Integration.• Theory comparative advantage and its importance to international business.• Role of organizations like the IMF, World Bank, WTO etc.• Role of regional trade groups and market agreements.

International Strategy• Globalization of an existing business.• Business expansion strategies.• Studying the competitiveness for globalization• Studying the country and company competitiveness.• Market research and data collection.

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International Marketing.• International Market’s selection for an existing business. Dynamics of product and market selection.• Systematic selection of international markets-industry and company sales potential estimationand

making of an international business plan.• Segmentation of international markets and consumer’s selection.• Analyzing international competition in each market and designing of the winning

internationalmarketing strategies.

Transnational Corporations.• Emergence of Multinational & Transnational Corporations.• Role of Transnational Corporations.• Multi-location manufacturing.• The process of building of an MNC.

International Human Resource Management• Business ethics and Values-Corruption. Enron Case Study.• Importance of Relationships marketing for creating competitive advantage in the

internationalbusiness.• International HRM Strategy.• Conflicts between Corporate and National Pressures.• International Managers-Problems faced in recruiting and retaining such managers.• Impact of Religion and Culture.• Labour markets / skills and training

International Financial Markets.• Growth of Financial Markets-London, New York, Tokyo.• Deregulation of markets & emerging markets - financial hubs.• Disintermediation of markets due to deregulation and technology.• Integration of markets e.g. Euro, NAFTA, SAARC, ASEAN, etc.• Cross borderAlliances.

Export Finance And Risk Management.• Export / Import Finance in India.• Major variables in the financial environment for international business.• Currency risks and how to formulate safe international marketing strategies.• Foreign Exchange Risk Management.• Types of contracts in international business-Terms of payment.• Letters of Credit and their importance in the international business.• Financial risks in the international transactions and how to avoid them.• Role of ECGC and EXIM Bank.• Import / Export documentation in India.• Business Risks and the Importance of proper documentation in international business.

International Business Environment in India• Imports related environment in India and other countries. Role of RBI, Customs, DGFT etc.• Export related policies in India and other countries.• Export benefits in the Indian environment and the likely future scenario. Special Economics Zones.• Impact of export benefits on production pricing.• Export pricing in India-A case study.

Balance of Payments.• Trade and InvestmentTheories. • Importance of Balance of Payments.• Different Exchange Rate mechanisms-implications. • Implications of full convertibility.• IMF, World Bank-Their role and implications for International Business.

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HUMAN RESOURCE MANAGEMENT -BANKING & INSURANCE

Module 6.4

1) Human Resource Management-Nature, Scope & objectives- Organization of HumanResourceDepartment-Functions of Human Resource Management-Human Resource Manager-Role and Functions of Human Resource Manager in Banking & Insurance Sectors-Human ResourcePlanning - Human Resource Development.

2) Personnel Policies-Personnel policies in Banking & Insurance sectors-Job Analysis & Design-Recruitment & Selection-Orientation & Placement - Training & Development-Performance Appraisal& Job Evaluation- Remuneration & Incentives- Promotions & Transfers-Motivation- Comparativestudy of service conditions in Financial Institutions, Insurance cos., Industries & Government /Semi-Government Sectors.

3) Participative Management-Employee Communication-Employee Welfare-Employee safety & Health-Industrial Relations-Ethics & Human Resource Management-Human Resource Audit.

4) Human Resource Management in Banks & Financial Institutions-Personnel policies in ScheduledBanks, Commercial Banks-Co-Operative Banks & otherfinancial Institutions like UTI, ICICI, HDFCetc. Customer Relationship Management in Banking & Financial Institutions.

5) Human Resource Management in Insurance Sector-Personnel Policies in LIC, G. I. Corporation &other Insurance-Cos-Customer Relationship Management in Insurance Sector.

6) Corruption, Frauds, Seams in Financial Institutions -Their effects on Investors, shareholders & theSociety-The role of vigilance department in controlling corruption and frauds-Disciplinary actions

7) Case studies.

BUSINESS ETHICS & CORPORATE GOVERNANCEModule 6.5

1. Business Ethics & Values-Work Culture - Un ethical Behavior in Business & its reasons-fair &unfair Business Practices.

2. Corporate Governance in Globalized Economy – MNCs / TNCs & Business Ethics AccountabilityofManagers & Directors-Functioning of private & public sector Cos. Governance of private & publicsector Cos. Corporate Governance in Banking & Financial Institutions-Good corporate Governance-protection of interest of customers & investors-customer friendly business activities.

3. Code of conduct in Business Houses-fairness & Justice in Administration - Social Responsibilitiesof Business.

4. Business Ethics an important tool in building Business Reputation- Professional Board of Directors-Transparency in decision-making & operations-importance of effective & efficient system ofGovernance in globalised economy-Ethics & corporate integrity, measure for improving ethicalstandards & morals.

5. Corruption, Frauds & Seams in financial Institutions- Economical & Social effects of corruption,frauds, seams etc.-Banking operations & ethics- Functioning of Insurance Cos.& ethics-Measuresto reduce corruption a) Preventive Measures b) Curative Measures-Role of computerization & I.T.in detecting fraud, scams etc. Zero Tolerance of corruption.

6. M. R. T. P. Act -M. R. T. P. Commission

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TURNAROUND MANAGEMENTModule 6.6

1. Introduction : Definition of Turnaround - Reasons that lead to turnaround - Effects of competition– Industrial sickness - Turnaround package

2. Organization and Management concepts• Today’s Business Organization• Survival & Growth Strategies• Business World in Transition• 21st Century Organization and its Business Strategies for 21st Century.

3. The Nature, Significance, of Business Process Reengineering.• Introduction to Business Process• Core Business Processes• Need for Process Redesign• Underlying Premises of BPR• Redesign of Business Processes• Generic Business Processes to be redesigned• Context and Considerations for Process Redesign• The Central Thrust of BPR and A Critical Appraisal of BPR.

4. Implementation of BPR• Requirements for BPR Implementation• Principles of Reengineering• Use of Consultants in BPR• Reengineering Team• Activity Mapping for BPR and Bench marking for BPR.

5. Problems, Issues, Scope, and Trends in BPR• Problems, & Issues in Implementing BPR• From Business Process Redesign to Business System Redesign• Developmental Trends in BPR

6. Appraisal of BPR• Ensuring the results of BPR- Outcome and Achievement of Reengineering• Performance measures of successful BPR• Points of caution in BPR - Redesigning the ORGANISATION

7. Managing Change in Indian Context.• Implications of Turnaround• Effect of liberalization• BPR in Indian Context- Examples of BPR companies in India (case study)

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Recommended books for Semester III and IV

1. MARKETING IN BANKING AND INSURANCE1. Marketing Management - Philip Kotler2. Services Marketing - Valarie A. Zeithmal3. Services Marketing - S. M. Jha4. Services Sector Management - R. S. Masearnnas5. The Essence of Service Marketing - Adrian Payne - Prentice Hall6. "Marketing in the New Millennium - M. J. Xavier - Vikas Publishing House7. "Principles of Marketing" - Philip Kotler

2. INTERNATIONAL BANKING AND FINANCE1. Sharma R. D. - International Banking; Contemporary Issues, New Delhi. Himalaya Pub. 19922. Apte P.G. - International Finance: A Business Perspective. New Delhi. Tata McCrow-Hill.20033. Verma, B.P. - International Finance: Theory and Practice, Mumbai, Allied Publishers, 20024. Sharma V. - International Financial Management, New Delhi, Prentice-hall of India - 20005. Seth A.K. - International Financial Management, New Delhi, Galgotia, 2000.

3. STRATEGIC MANAGEMENT1) Strategic Management by G. A. Cole2) Strategic Management -by R. A. Sharma. In Indian Cos.3) Strategic Management and Business Policy by T. L. Wheelers & J. D. Hunger4) Strategic Management by Hunger and Wheelers.5) Fundamentals of strategic Management -Fred R. David.6) Strategic Management-Fred R. David.7) Organizational strategy & Policy -Frank T. Paine & William Naumes8) Strategic Management - Francis Cherunilam, Himalaya Publishing House

4. CENTRAL BANKING1. Decock, M.H.-Central Banking, 4th Edition, New Delhi. UBSPO, 19972. Nigam, B.M.-Banking in India in Eighties, New Delhi Documentation Centre. 19863. Blinder, A.S. -Central Banking in Theory and Practice, Cambridge, MIT Press, 19984. Seshadri R. K.-The art of Central Banking and Essays, Bombay, Bankers Training College. RBI, 19895. Avadhani V. A. - Theory and practice of Central Banking in India: Edn. Rev. & Updated Edn.l9856. Desai. Vasant - Money and Central Banking, Bombay, Himalaya Pub. House, 19577. Kapila, R. & Kapila K. - India's Banking and Financial Sector in the New Millennium Chapters, 3,4,

6,Central Banking, Ghaziabad, Academic Foundation. 2001

5. HUMAN RESOURCE MANAGEMENT -BANKING & INSURANCE1) Scientific Management-Taylor F. Harper & Brothers, New York, 1911.2) Principles & Practice of Management-Terry C. R. Homewood, III, Richard lrwin, 19603) Principles and Practice of Management - L. M. Prasad, S. Chand & Sons.4) Management Challenges for 21" Century-Peter Drucker.5) H.R. & Personnel Management-K-Aswathappa, Tata McGraw Hill.6) Man Power Planning in Banks-Pandey R.K., Deep & Deep, New Delhi-1992.7) Principles of Management in Banking-Hiramat Sridhar.8) Finance Institutions & Market structure, Growth & Innovations-Tala McGraw Hill, NewYork(BholeL.M.)9) Indian Financial Systems-Bhole L. M. Chugh Publications, Allahabad (2000)10) Human Resource Management-M.S.Saiyadain-Tata McGraw Hill.11) Personnel: The Management of Human Resource-Robbins, Stephens, Prentice Hall of India

6. TURNAROUND MANAGEMENT1. Redesigning the Business Process by Waman S. Jawdekar2. Business Process Re-Engineering: Myth & reality by Colin Coulson Thomas3. Reengineering and Reinventing the enterprise by P. N. Rastogi4. Practical Business Re-Engineering by Nick Obolensky.