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1Generating social media influence © ESBA: Elite Sports Business Academy


VIDEO NOTES


My number one takeaway from this video


CONTENTS

Creating social media influence / Module 1: marketing plan 5

Module 2: designing a brand 12


CREATING SOCIAL MEDIA INFLUENCE

MODULE 1 : MARKETING PLANChoosing the Best Platforms

Let’s start by deciding which platforms you’ll focus on first. In the space below, take notes

about how best to utilize the platform, and ideas you have for how your personal brand can

utilize it. Afterwards, use the checkmarks next to each platform to choose the one or two

you’ll focus on first.


Coloring/Activity Book

Stock photo gallery

Resource Library

Quizzes

Contests

Challenges

Virtual Events/Webinars

Event Replays

Free Consults/Services/Product

Ideas for Opt-Ins

When you’re coming up with opt-in ideas, it’s important that you create something that’s

extremely valuable - something that someone might actually pay for. The more valuable

the opt-in, the more successful the conversion rate. Here are a few ideas to get started

with:

E-Book

Checklist

Toolkit

Free Course

White Page/Research

Worksheets/Workbook

Guides

Templates

Coupons

Desktop Background

Business Pillars / Values (3-5)

Before creating your content, it’s important to have a clear understanding of what your

core business pillars and values are. This will help you create content that positions you as

an authority, clearly articulates your point of view and value, and differentiates you in the

marketplace.

Start with these questions to brainstorm…


What opinions are common in your field that you completely disagree with?

What are your core beliefs beliefs that you’re bringing into your brand?

What are your 4 Core Values / Business Pillars


Grow your Community

Position as an Expert

Build Your Business

Content Ideas Bonus

Use this worksheet to start brainstorming ideas for each of the content categories.


Turn Your Business Pillars into Content

Put each of your pillars/values at the top of each column, then quickly think of 10 questions

or tips that belong in that category that you can create content from. (There are two copies

of this worksheet so you can keep playing around with them!)

Value/Pillar10 Content Ideas




MODULE 2: DESIGNING A BRANDChoosing Your Brand Words

Start by answering the questions below to help you brainstorm. Then take a look at the

word bank. Finally, choose 3-5 words that appear in the word bank and/or your written

answers that best articulate what your brand is all about.

Part 1 - Answer the questions below to brainstorm.

What words would you use to describe you?

What words would OTHERS use to describe you?


How do you want someone to feel when they find or interact with your brand?

If your brand was a person, how would you describe their personality?


Part 2 - Highlight the words in the word bank that most clearly describe what you want to create.

Adorable

Adventurous

Affordable

Alluring

Ambitious

Appealing

Artistic

Athletic

Attractive

Bold

Brave

Busy

Calm

Capable

Caring

Casual

Charming

Cheerful

Chic

Classic

Clever

Collaborative

Colorful

Comfortable

Confident

Conservative

Contemporary

Convenient

Cool

Cooperative

Courteous

Courageous

Creative

Credible

Custom

Cutting Edge

Daring

Dazzling

Delicate

Detailed

Dramatic

Dry

Dynamic

Earthy

Easy-Going

Eccentric

Efficient

Elegant

Elevated

Enchanting

Encouraging

Endearing

Energetic

Entertaining

Enthusiastic

Exciting

Exuberant

Fabulous

Familiar

Fancy

Fantastic

Fashionable

Festive

Fierce

Formal

Frank

Fresh

Friendly

Fun

Functional

Futuristic

Generous

Glamorous

Graceful

Happy

Harmonious

Hip

Historic

Honest

Honorable

Humorous

Impressive

Industrial

Informal

Innovative

Inspiring

Intense

Inviting

Kind-Hearted

Low Maintenance

Logical

Loving

Lively

Lush

Luxurious

Majestic

Mysterious

Modern

Modest

Natural

Nifty

No-nonsense

Nostalgic

Novel

Old-School

One-of-a-kind

Organic

Playful

Pleasant

Powerful

Predictable

Professional

Proud

Quaint

Quirky

Radiant

Rebellious

Receptive

Relaxing

Reliable

Retro

Revolutionary

Ritzy

Romantic

Royal

Rustic

Scholarly

Secure

Serious

Silly

Sleek

Smart

Soothing

Sophisticated

Stable

Stimulating

Striking

Strong

Stunning

Stylish

Swanky

Tasteful

Tranquil

Trustworthy

Unconventional

Unique

Upbeat

Urban

Versatile

Vintage

Whimsical

Wild

Witty

Wistful

Youthful


Part 3 - Choose your 3 words

Start by putting all your favorite words on this page, then slowly crossing some off until you have 3-5 words left. Write your chosen words at the bottom of this page.

The Chosen Words (3-5 max!)

Choosing your Colors and Fonts

Directions: Follow the directions in the video and then fill this page out. I’ve given you

three different places to put your brand options since it may take you more than one try

before you find THE brand. :) No worries. This is a fun and playful process.


Resources You’ll Need:

Choosing colors: https://coolors.co/

Finding fonts that work together: www.googlefonts.com

Free Font Resource: http://www.1001freefonts.com/

Free Font Resource: http://www.dafont.com/

Option 1

COLORS

Primary Brand Colors

Hex #

Hex #

Hex #

Secondary Brand Colors

Hex #

Hex #

FONTS

Primary Font

Secondary Font

Plain Font

Option 2

COLORS


Hex #

Hex #

Hex #


Hex #

Hex #

FONTS

Primary Font

Secondary Font

Plain Font

Option 3

COLORS


Hex #

Hex #

Hex #


Hex #

Hex #

FONTS

Primary Font

Secondary Font

Plain Font

https://coolors.co/

http://www.googlefonts.com

http://www.1001freefonts.com/

http://www.dafont.com/


Templates to Make

Consistency starts with the templates that you use. Here’s a list of potential templates that

you might find useful for your brand. This is just a guide to help, no pressure to make them all!

Quotes

Tips

Questions

Promotions

Social Media Dimensions

When it comes to social media graphics, here are the dimensions we suggest you start by

trying. (All of them are pixel dimensions)

FACEBOOK

Page Profile: 180 x 190

Page Cover: 830 x 312

Posts: 940 x 788

INSTAGRAM

Posts: 1080 x 1080

“I’m going live” announcement

Blog Titles

Pinterest Blogs

TWITTER

Profile 400 x 400

Cover: 1500 x 500

Posts: 1024 x 512

PINTEREST

Posts: 600 x 1560

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