hpsummertrainingreportinmarketing-120328081446-phpapp01

8/11/2019 hpsummertrainingreportinmarketing-120328081446-phpapp01

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ACKNOWLEDGEMENT

The successful completion of my Organization research project is due to the immense

help and guidance provide by various people. I would like to express my heartiest

gratitude towards my guide Mr. inod !apoor.

The vote of thanks would not be complete unless and until I express my gratitude to our

institute faculty" who helped me in providing help where ever I needed. It is only because

of them that I have completed my research project successfully and on time. They also

helped me in discovering my area of interest and providing me with the right topic. Once

again I thank everyone who helped me in my project.

#


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T$%&' O( )O*T'*T+

S.No. Topic Page No.

#. 'xecutive +ummary #

,. Introduction ,

-. )ompany rofile /

0. resent Marketing +trategy 1

2. (uture roject #3

/. Objectives of the roject 0#

3. 4esearch Methodology 0,

5. $nalysis 6 Interpretation 0-

1. )onclusion 02

#7. +uggestions 0/

##. %ibliography 03

#,. $nnexure 05

#-. 8uestionnaire 2,

,


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EXECUTIVE SUMMARY

IT is forging ahead in the country and a wave of optimism continues to wash the

industry current market scenarios present a perfect opportunity for IT industry.

The Indian IT industry has been competing till now on its ability to reverse engineer the

products" that are produced by international companies offer years of research to sale

them at cheaper prices however the Indian IT companies have to develop their

capacity in basic research to produce original molecules.

)ompton established in #11-" is a strong team of 02 IT professionals and

prosperity for its customers. To make lives smoother with latest break through in

technology" enabling our customers to perform day to day jobs with speed and

spending time saved on more important aspects of business or life.

)ompton is premium business partner for 9:)ompa; and main focus as been to bring

new technologies to 9omes and Offices. 9 remium %usiness artner is a rare status in

9.


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INTRODUCTION

HP ORGANISATION:

9.. came in to existence in #1-1. $s 9 grows" %ill 9ewlett and =ave ackard create a

management style that forms the basis of 9?s famously

open corporate culture and influences how scores of later

technology companies will do business. =ave practices a

management techni;ue @ eventually dubbed Amanagement

by walking aroundA @ which is marked by personal

involvement" good listening skills and the recognition that

Aeveryone in an organization wants to do a good job.A $s

managers" %ill and =ave run the company according to the

principle later called management by objective @ communicating overall objectives

clearly and giving employees the flexibility to work toward those goals in ways that they

determine are best for their own areas of responsibility.

9 becomes a publicly traded company. Its initial public offering is held *ovember /"

#123 for B#/ per share. $ll employees at all levels with six months of service receive an

automatic stock grant and become eligible for a stock option program.

9 begins manufacturing inits first building in the +tanfordIndustrial ark" alo $lto. Themove to the site at #27# age Mill4d. is completed in #1/7" when itbecomes 9?s corporatehead;uarters. +ituated on a 27 acrehilltop" the new site supports thecompany philosophy that peoplere;uire attractive and pleasantsurroundings to attain maximum jobsatisfaction and to perform to the

=ave ackard practices

Amanagement by walkingaroundA

9?s new head;uarters

0


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best of their abilities. The air:conditioned

buildings are situated to provide views of lower +an (rancisco %ay

and to receive maximum natural light. The site includes a landscaped

patio" horseshoe pits" volleyball and badminton courts" and a large

cafeteria" all for the use of employees.

9 continues its tradition of innovation with the introduction of a new

array of computing products. (oremost among them is the 9:-2" the

first scientific handheld calculator" which ushers in a new era of

portable" powerful computing.

9 continues to look for new opportunities around the globe" laying

the groundwork for an eventual joint venture with )hina over the

course of several trips by 9 representatives to that country.

The decade is marked by significant growth in earnings and employment" with 9

passing the B# billion mark in sales in #13/. The company will pass the B, billion mark

three years later in #131. Toward the end of the decade" %ill 9ewlett and =ave ackard

delegate day:to:day operating management of the company

to Cohn Doung.

9 becomes a major player in the computer industry in the

#157s with a full range of computers" from desktop

machines to portables to powerful minicomputers. 9 also

links computers with its electronic instruments and medical

and analytical products" making them faster and more

powerful.

9 makes its entry into the printer market with the launch of inkjet printers and laser

printers that connect to personal computers. 9?s high:;uality" inexpensive inkjet printers

The 9:-2" theworld?s firstscientifichandheldcalculator

9:#27 Touchscreen and

9 &aserCet

2


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spell the end of dot:matrix printers. The 9 &aserCet printer line" which debuts in #150"

goes on to become the company?s most successful single product line ever. The ;uality

and reliability of 9?s printers make 9 a highly recognizable brand by both consumers

and businesses.

*ear the end of the decade" 9 is recognized for its rich past as well as for its

technological advances and products. The garage where the

company started is declared a )alifornia historical

landmark" and 9 celebrates its 27th anniversary.

$t the beginning of the ,#st century" 9 focuses on

reducing the cost and complexity of information

technology EITF systems for business and improving the

overall experience consumers have with technology.

9?s trading symbol onthe *ew Dork +tock'xchange becomes 98on May /" ,77,.

/


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O Ma! "# $%%$# HP co&p'e(e) i() &e*ge* (*a)ac(io +i(, Co&pa- Co&p(e*

Co*p.# (,e 'a*ge)( (ec, &e*ge* i ,i)(o*!.The new 9 is a leading global provider of

products" technologies" solutions and services to consumers and business. The company?s

offerings span IT infrastructure" personal computing and access devices" global services"

and imaging and printing.

HP &o/e) p (,e 0o*(e 1%% 'i)(ig (o No. 2".

In $pril" )ompa; unveils the i$8 ocket ).

On Cune ," 9 completes divestiture of $gilent Technologies. $s a

result of the distribution of shares of $gilent Technologies common

stock" $gilent Technologies is now a fully independent company.

)arly (iorina is named chairman of the board of directors on

+eptember ,,.

9 marks advances in the area of Internet infrastructure" introducing

the high:end +uperdome server line in +eptember.

In October" 9 announces a new business initiative focused on emerging markets. )alled

9 e:Inclusion" the program addresses the digital divide by fostering sustainable"

profitable businesses in developing countries.

+uperdome

3


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In $%%3# 0o*(e 1%% *a4ig H.P. Ra4) 22(,

In Canuary" 9 announces its digital entertainment strategyG an array of products and

partnerships aimed at transforming the way people

experience music" movie" T" photographs and digital

entertainment content.

In (ebruary" 9 dual lists its common stock on the *asda;

stock market.

In $pril" 9 wins the )orporate Innovation $ward from the Institute of 'lectrical and

'lectronic 'ngineers EI'''F for the development and commercialization of thermal

inkjet technology.

In $ugust" new digital entertainment products are rolled out" including ivera inks"

plasma and &)= flat:panel Ts" and the 9 =igital 'ntertainment )enter" which allows

consumers to manage music" movies and photos from a single device in a living room

setting.

9 )hairman and )'O )arly (iorina steps down in (ebruary. In March",772 9 names

Mark 9urd to serve as )'O and president.

In $pril" 9 ac;uires online photo service +napfish.

In Culy" 9 announces a breakthrough" scalable printing platform. The inkjet printhead is

fabricated as one unit via a photolithographic process" rather than welded together in

post:production. 9 also unveils the world>s fastest home photo printing devices.

=igital 'ntertainment)enter z277

5


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COMPANY PRO0ILE

P*o5c(io 6 0iacia' S(a():

In #155" 7*!ceintroduced the #7!" the world?s first address printer to incorporate 9

inkjet technology. Today" %ryce has produced and sold more 9:based inkjet address

printers than any other company in the world. A9 was the clear choice for %ryce back

then" and continues to be the clear choice for %ryce to this day"A says Thomas $.

9errmann" %ryce president and )'O. A9 inkjet technology enables us to provide

customers with the highest print ;uality" and the 9 inkjet cartridges are reliable" easy to

use and readily available.A

%ryce now offers #/ different address printers that utilize 9 inkjet technology" with print

capabilities from ,"277 to ,2"777 addresses per hour at up to /77 dpi. %ryce also

manufactures the only full:color address printer on the market. $long with professional

mail houses" (ortune 277 companies" and colleges and universities" %ryce address

printers are used throughout local" state and federal governments.

Tom 9errmann says his ongoing partnership with 9 has been instrumental in %ryce?s

continued success" adding" AThe use of 9 inkjet technology in %ryce products really

represents a win:win situation.A (or %ryce in particular" 9errmann maintains" A9

technology has definitely made us more successful. $nd working with 9ewlett:ackard

reduces product development time significantly by providing access to advanced 9

technologies that are either difficult to reverse engineer or are patent:protected.A

1


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HP P*o5c(io Ui(

Pe*)oa' S!)(e&) G*op

ersonal +ystems Hroup E+HF revenue grew 5 year:over:year to B/.0 billion" with unit

shipments up #0. On a year:over:year basis" desktop revenue decreased - and

notebook revenue grew ,#. 4evenue for commercial clients" which includes

workstations" grew / over the prior:year period" while revenue in consumer clients

grew 5. +H reported an operating profit of B#/- million" or ,./ of revenue" up from

a profit of B,- million in the prior:year period.

I&agig a5 P*i(ig G*op

Imaging and rinting Hroup EIHF posted ;uarterly revenue of B2.1 billion" up 2 year:

over:year. On a year:over:year basis" consumer hardware revenue increased #" with unit

shipments up 5. )ommercial hardware revenue grew 2" with unit shipments up #,.

)olor laser unit shipments increased -# year:over:year and multi:function printer

EM(F shipments increased /3" reflecting continued momentum in key growth

initiatives. +upplies revenue grew /. Operating profit was B33# million" or #-.7 of

revenue" down from a profit of B5-/ million in the prior:year period.

E(e*p*i)e S(o*age a5 Se*/e*)

'nterprise +torage and +ervers E'++F reported revenue of B0.7 billion" up ,7 over the

prior:year period. On a year:over:year basis" industry:standard server revenue increased

,5" business:critical systems E%)+F revenue grew 3 and networked storage revenue

grew #2.


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HP Se*/ice)

9 +ervices E9+F revenue grew #7 year:over:year to B-.5 billion. On a year:over:year

basis" Managed +ervices revenue grew ,#" Technology +ervices grew 3 and

)onsulting and Integration grew #,. Operating profit was B,2/ million" or /.3 ofrevenue" down from a profit of B-#0 million in the prior:year period.

So8(+a*e

+oftware reported ;uarterly revenue of B,01 million" an increase of ## year:over:year" with revenue in 9 Open iew and 9 Open )all increasing #- and2" respectively.

+oftware reported an operating loss of B07 million" compared with a loss of B05 million

in the prior:year period.

0iacia' Se*/ice)

9 (inancial +ervices E9(+F reported revenue of B051 million" essentially flat year:

over:year. (inance volume" a leading indicator of future revenue" grew 0 over the prior:

year period" and net portfolio assets grew # percent to B/.1 billion. Operating profit was

B25 million" or ##.1 of revenue" up from a profit of B0, million in the prior:year period.

A))e( &aage&e(

Inventory ended the ;uarter at B/./ billion" up B#57 million se;uentially and down B#7#

million year:over:year. $ccounts receivable decreased B27, million se;uentially and

increased B,11 million over the prior:year period to B5.5 billion. 9?s dividend payment

of B7.75 per share in the third ;uarter resulted in cash usage of B,-# million. In addition"

9 utilized B5/7 million of cash during the third ;uarter to repurchase stock. 9 exited

the ;uarter with B#0./ billion in gross cash" which includes cash and cash e;uivalents of

B#0.0 billion and short: and certain long:term investments of B##3 million.

##


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O('oo4

9 estimates 80 (D72 revenue will be in the range of B,,.0 billion to B,,.5 billion" with

non:H$$ earnings per share in the range of B7.00 to B7.03. This excludes after:tax costs

of approximately B7.7- per share from amortization of purchased intangible assets" andapproximately B177 million" or B7.,, per share in workforce reduction costs. It also

excludes a one:time credit of approximately B,77 million" or B7.72 per share" related to

benefit plan changes.

#,


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#-


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PRESENT MARKETING STRATEGY

HP Co*po*a(e Ma*4e(ig:

9 is a company unlike any other. They serve everyone from consumers to small andmid:sized businesses to enterprises to public sector customers with an extensive portfolio

of market:leading solutions specifically designed to meet the needs of each customer

segment. They focus on helping people apply technology in meaningful ways to their

businesses" personal lives and communities. Their annual 46= investment of nearly B0

billion fuels the invention of products" solutions and new technologies" to serve

customers better and enter new markets. They produce an average of ## patents a day

worldwide. In addition to the 46= and innovation in their product and services groups"

9 &abs provides a central research function for the company focused on inventing new

technologies to improve the customers> lives" change markets" and create business

opportunities.

+ourceG Technology %usiness 4esearch" Inc." October ,/" ,773 Millions of people

around the world use 9 technology every day. They are the largest consumer IT

company" the world>s largest +M% IT company and a leading enterprise IT company. (or

more than #77 million cell phone subscribers" it is 9 software that identifies them when

they turn on their phones and allows them to place calls. 9 powers #77 of the world>s

stock and commodity exchanges" including the *ew Dork +tock exchange and #0 of the

world>s largest trading markets. In response to customer needs and the changing market

conditions" they have built a portfolio une;ualed in the industry. 9 technology now

ranges from consumer handheld devices all the way to some of the world>s largest and

most powerful supercomputer installations. Their strategy is to offer products" services

and solutions that are high tech" low cost and deliver the best customer experience. *o

other company has the portfolio" people and expertise to deliver on all three. They have adynamic" powerful team of #27"777 employees doing business in more than #37

countries. Re/ee) *eac,e5 9;.;


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HP ,a) a )igi8ica( p*e)ece i a'' &a*4e() +e )e*/e

Consumer L Our consumer business has leadership in hand helds" notebooks" printers

and cameras L focused on delivering simple" rewarding experiences to hundreds of

millions of customersN.

Small and medium business L s full portfolio of products" services

and solutions.


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Types of information that cannot be made available to people outside of 9 includeG

Nop


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It may not be that glamorous but one of the best ways to differentiate your business is to

show your clients and prospects checklists.

+ee" lots of folks talk about ;uality" speed and accuracy but few really deliver it. If you

could offer your prospects proof that you not only deliver the goods you have a #7 pointsystem that guarantees it" well" I think your business would be the obvious choice.

$lmost every business has checklists Eeven mental onesF that they go through to ensure

the job gets done right" the order gets packaged right or the service is delivered on time.

(ew however" take the time to document those systems in the form of a checklist and

fewer still think to use those checklists as marketing tools.


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9ere?s what I have found.


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So&e Ma*4e(ig Tip) 8*o& HP

Ha/e a )peci8ic ca'' (o ac(io: Many small business ads and sales materials don?t really

tell you what they want you to do. They stop just short of leading you. Take your reader

by the hand and tell them exactly what you want them to do next. )all for more

information" download a free report" attend a seminar.

Ma4e i( ea)! (o *e)po5: In this day and age that meansG 577 Q" fax" email" website"

mobile" voice mail" credit cards" check by fax. =on?t give your readers and clients a

reason to say no...sometimes it doesn?t take much.

Repe(i(io: =on?t assume that every reader will read your entire marketing pitch. +ome

will scan. 4epeat your benefits" say them in different ways" use examples to illustrate

them.

Loge* i) o8(e


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Peppe* !o* *ea5e* +i(,


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0UTURE PRO@ECT

0*o& HP 'a which is used in the barcode and

coupon applications. In some applications they are mixing traditional press with digital

customization. =epending on the job size they can use full digital and remain cost

competitive.N

=igital printerG The biggest benefit to digital printing overall right now is the flexibility.The lottery chose to use the solution because they could cost effectively print smaller

;uantities" saving up to ,7" they were also able to preview the actual output. Most

importantly" they realized the flexibility and effectiveness of using their database for

customized marketing pieces that gained attention.

'nrollment is up from #0"777 to over 07"777 participants as a direct result of the

customized targeted marketing. $dditionally" we have a real strong usage of our websiteN"

states 9off. !ey results are as followsG

up by over ,/"777 participants

database that allows the &ottery to segment and use marketing dollars effectively

track customer buying behavior

target spending

,5


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HPs Effect on Peoples Life

In %uenos $ires" a teacher worries about a teen>s poor test score" knowing the student

normally exhibits a keen interest and clear aptitude in science. In *ew Dork" university

officials wonder how to meet the needs of three widely dispersed campuses amidst

shrinking staff budgets. In an Iowa community college" professors say administrative

tasks are cutting into teaching time. In &ondon" homework time impacts family time as a

parent watches a child struggle" clearly in need of more personal attention in a crowded

math class.

$round the world" schools" community colleges and universities are striving to increase

the ;uality and efficiency of education to make it a highly personalized and relevant

experience for students. That>s why 9 is working with schools and colleges to helptransform education L providing better access to information and resources for students"

teachers" faculty" parents and the community at large.

Today" web:based learning portals are key to delivering this type of Ae;ual opportunityA

access across the hall" across the campus or even across the country. $s students" parents"

teachers and faculty demand access anywhere and anytime" learning portals provide a

gateway L a unified place to access resources from instructional tools" content and student

records to assessment and reporting capabilities

So'(io ,ig,'ig,()

art of the 9 Managed &earning +olutions portfolio" 9 Managed &earning Hateway

+olutions include learning portals" collaboration portals" virtual learning environments

and virtual classrooms that help to raise the standard of education for students" parents"

Imagine how a learning portal could change the lives of the teachers" administrators"

students and parents above ...


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$s the university>s teacher to student ratio falls" the professors at each campus tap into a

web portal to collaborate over course content and new ideas" leveraging each other>s

work.

$t the community college" a portal provides instructors with access to productivity tools

that free them to focus less on administrative tasks and more on teaching.

$s parents and students access a personalized web portal with enhanced security features

to view the day>s lesson online" together they can find that x V y. The child also works

collaboratively online with other students L building a strong learning network.

$ll this takes an integrated" agile learning portal solution L a gateway that connects

people to insightful information and to each other. 9>s Managed &earning Hateway

+olution combines 9 technology" solutions and services with proven solutions from

third:party providers to build this gateway L helping you to raise the standard of

education for all.

So'(io ,ig,'ig,()

art of the 9 Managed &earning +olutions portfolio" 9 Managed &earning Hateway

+olutions include learning portals" collaboration portals" virtual learning environments

and virtual classrooms that help to raise the standard of education for students" parents"

teachers" administrators and governments in many countries throughout the world.

W,! HP 8o* E5ca(io

+ixty years of experience in serving the public sector

roven track record in implementing solutions at all levels of education

$ broad" deep portfolio for complete solutions

+tandards:based technology with proven multi:vendor integration experience

(ully supported solutions

+trategic relationships and certified professional expertise in leading.

-7


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Mo*e o C)(o&e* Sa(i)8ac(io

=uring the few days I?ve been blogging my blog has generated interesting reactions both

inside and outside of 9" including a few articles published in IT trade publications" from

the thousands of page views that have taken place. =uring the past few weeks I?ve also

received inputs from two customers who wrote to express disappointment with their

interaction with 9 when either purchasing or securing service on a personal computer.

Our services organization" across the 'nterprise and +mall 6 Medium businesses"

addresses millions of service interactions annually. $s noted in a previous blog" 9

service professionals take pride in their work and try to successfully resolve every

customer?s issue and meet their expectations. &ike every large service organization"

however we do not achieve perfection.


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oint one"

I

would like to apologize as it was never meant for public consumption" but for 9?s eyes

only. %ut since it?s for everyone to see" I thought it?s just appropriate for me to write a

follow:up note.

oint two" I do need to make myself clear" my daughter and I am happy with the 9

product we got" but support wise" it?s another story" until I talked to Ceff today. Ceff

Jtigard Ea customer advocate from 9F gave me a call" and listened to my story. 9e was

very friendly and professional" and apologized on my negative customer experience.

$fter the call" he completely reverted my negative outlook of 9 support" and in fact"

made my dayR G:F

oint threeG +ometimes" it takes one person to make a customer dislike a company" and it

takes another person Emost of the time : moreF to make it ?all right? again. %eing in the

service industry almost all of my life" call center are the forefront for making things

happen : putting the right support people can make your center a ?customer retention

center? versus a ?cost center? of a ?firefighting center?.

-,


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P*o5c():

Servers

HP P*oLia( )e*/e*) HP I(eg*i(! NoS(op Se*/e*)

HP I(eg*i(! NoS(op Se*/e*) HP ;%%% )e*/e*)

HP A'p,aSe*/e* )!)(e&) Te'co a5 ca**ie*?g*a5e )e*/e*)

HP e"%%% )e*/e*)

--


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De)4(op PC)

(or 9ome 6 9ome Office

W9 avilion desktop )serfect for digital imaging needs

W)ompa; resario desktop )s$dvanced home and wireless networking capabilities

(or business

W%usiness desktop )s+table computing solutions to deliver optimal performance

Wo*4)(a(io)

Wersonal


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WMonitors for 9ome 6 9ome Office)omplements your )

Op(io) 6 Acce))o*ie)

(or 9ome 6 9ome Office

WOptions 6 $ccessories for 9ome and 9ome Office

(or business

W%usiness Options 6 $ccessories

No(e


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Ve*)a(i'e &o


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Some other Services of H.P.

$pplied researchG 'xperimental AgameA helps (ord save time" money

'xperimental economists at 9 &abs have helped the company improve revenue

forecasting and design new incentive programs for retailers" and they?ve explored such

;uestions as pricing contracts and currency fluctuations. %ut they aren?t keeping their

expertise to themselvesG They?ve also worked with partners like (ord Motor )o.

4iding the peaksG Market:based systems help manage demand

$ reservations system allows people to pay up front to keep a resource Esay an airline

ticket" or computing power in a data centerF available to them at some point in the future.The price they pay to hold that resource for peak times is less than if they bought it at the

time they actually needed it.

rotecting privacy G %uilding in safeguards for personal data


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ANALYSIS 6 INTERPRETATION


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the respondent increases" the gap between 9 and I%M decreases" and at turnovers of 4s

#777 crores and above" I%M overtakes 9.

The notebook market while" and established one" is still very small in the country" and

there could still be space an upstart winner to come up in the years ahead. The first two

No(e


40/55

positions have remained steady for some time now. I%MP&enovo is the winner and 9 is

number two.

+amsung breasts the tape by a comfortable margin ahead of second placed 9. &H is at

number - followed by I%M. The market for &)= monitors has way to go ahead we are

seeing the newer player opting to take nice position rather than to go for national brands.

LCD Moi(o*)

07


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DOT MATRIX PRINTER

0,


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O7@ECTIVES O0 THE PRO@ECT

Mai O


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RESEARCH METHODOLOGY

The section includes the overall research design" the sampling procedure" the data

collection method" the field method" and analysis and procedure.

Re)ea*c, 5e)ig:?

(or this research project exploratory method is used .In exploratory method new things

are fined out from the given topic.

Da(a co''ec(io &e(,o5:?

The data collect for the research can be classified as primary data and secondary data.

P*i&a*! 5a(a:? T,e 5a(a co''ec(e5 8o* 8i*)( (i&e i) 4o+ a) p*i&a*! 5a(a. It is by

visiting existing customer and expected customer of )ompton computers pvt. &td. $nd

making them fill up the ;uestionnaire

Seco5a*! 5a(a:? T,e 5a(a +,ic, ,a)


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#. Of the total 57 respondents +how their believe in hp.

,. 4esponses were very low for the lower range. Most of the other reason accounted

for gifts as a reason.

-. (or the three players as )annon" 'pson" Jmax the main reasons were again the

oor ;uality" high ink consumption.

0. Out of 57 respondents 37 say that brand name matters

2. Out of 2, respondents 02 are satisfied.

/. 07 says price matters ,2 say ;uality matters #2 says brand name matters.

3. -7 says that after sale services is good ,, says no.

Results/Analysis:

The basic need for buying a rinter is primarily +aving Time and printing ;uality. This

need should be addressed in any correspondence with the customer in the company>s

promotional activities. The later part of the report also checks the believability aspect of

each correspondence with the customer and this prediction is further concentrated in that

part. The 9 customers seem to have gone by the general trend and share the same

values.

0/


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CONCLUSION

The Indian I.T. market currently appears to be at a crossroads" where I.T. marketers are

attempting to change customer perceptions of their brands and where specific buying

motivations appear to be replacing generalities. This meanwhile" is ;uite unlike the west

where buyers consider aesthetics" comfort and safety" not necessarily in that order" before

finalizing a purchase. It>s smarter to think about emotions and attitudes" if marketers are

to do a better job of marrying what a 9 offers to the consumer>s image of the offerings.

The mindset of the Indian consumer is such that he is delighted if he buys a pen a little

cheaper than his neighbors. Things are" however" slowly changing and customers at the

upper end of the market are now ready to pay more for more. I hope that this approach

will soon enter the new era" maybe not with the same intensity . +uccess will largely be

determined to the extent a company can differentiate itself in terms of intangibles that go

with a roductN. Thus" success could well hinge on the best of bundle of services that 9

provides. 9 grew from zero to the #57 Million B" mark and the number One sales of

rinter" +canner 6 T(T in India in this year. &ooking at the present scenario it can be said

that though there is lot of competition in the I.T. world 9 is picking up well. The

landmark achievement comes in // years after clinching its first overseas sale.

In #13- 9 becomes the first J.+. company to institute flexible working hours" or flex:

time. Jnder the program" 9 employees can begin work at any time during a two:hour

period and leave after completing an eight:hour work day. The purpose" as explained by

%ill" is Ato gain more time for family leisure" conduct personal business" avoid traffic

jams or to satisfy other individual needs. A9 introduces the first electronic calculator to

print Capanese characters. The model 15#7 desktop calculator is marketed in Capan by

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SUGGESTIONS

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ANNEXURE

2. W,a( 5oe) HP 5o

9 delivers vital technology for business and life. The company?s solutions span IT

infrastructure" personal computing and access devices" global services and imaging and

printing for consumers" enterprises and small and medium business. Our B0 billion annual

46= investment fuels the invention of products" solutions and new technologies" so that

we can better serve customers and enter new markets.


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. W,ic, co&paie) ,a/e )(*a(egic a''iace) +i(, HP

9press releasesare the best way to keep up with company alliances.

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There are a few ways to get these documents. Dou can view them online in our Investor

4elations section. Dou can also re;uest onlineto have recent annual reports.

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22. W,a( a*e HP) e&p'o!ee


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JUESTIONNAIRE

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