Social Media Advanced

Presented By: Kristin Slice, MA, Business Analyst Certified Social Media Strategist

Agenda

V.E. Story: Board Context – 5 mins. Business Scenario: Specific Problem- 20 mins.

Demonstration: Intro. to the software- 5 mins.

Hands on Activity: Strategy Demo- 1 hour

Debrief: Business application discussion – 20 mins

• More than half of Facebook users (900 million) log in every day – more than 400 million people. 

• More than 80 percent of all Americans use a social network.

• 23 percent of time online is spent on social networks.Understanding and strategy are keys to

success and effectiveness.

Where we are with social media?

Not a fad We expect value and

connections Case Studies (Mashable.com and Social

Media Examiner) Online Marketing versus SM

Create your strategy • Who is your target market?

• How does social media support marketing and sales ?

• What resources do you have?

• What are your specific objectives for Social Network Marketing™?

• Is your website up to date/EFFECTIVE?

Step One – Create

• Create policy

• Create a Google Alert

• Install Google Analytics

• Create and optimize profiles and pages

• Create aggregator

Step Two – Build

• Create Communications Calendar

• Connect to top 20 contacts

•Plug into your real life community

• Build into your marketing

Step Three – Maintain and Adjust

• Post regularly - education, value, relationship

• Login to each account

• Comment on posts and share expertise

• Respond to all comments

• Lead by example

• Key Strategy – Claim your space (blog, video, Google places, yelp)

• Key Strategy – Who do you know?

• Key Strategy – create/schedule posts

• Leverage your content!

Be realistic and get help.

• Key Strategy – Claim your space (blog, video, Google places, yelp)

• Key Strategy – Who do you know?

• Key Strategy – create/schedule posts

• Leverage your content!

Be realistic and get help.

Small businesses with three or more years of experience in social media marketing are seeing the greatest results.

There’s clear evidence that those who commit at least 6 hours per week will see significant rewards.

- Merchant Circle, 2012

Advanced Strategies and Tools

• Sales campaigns • Video marketing • Engagement • Tools:–Mashable–Merchant Circle–WordPress –Mail Chimp

© 2012 Three Dog Marketing