ROAD SHOW

Awareness

Involvement

Experience

Conversion

All the 4 strategies are Customer oriented to promote and sell the

Product/services.

Awareness:- Make Target customer know of the brand and its available Product/service.

Involvement:- Is to make the Target customer involved / relate with the brand.

Experience:- Is to make the Target customer feel and experience the product /services

Conversion:- Is to convert the target customer in to sale once the customer shows positive approach toward the product/service

One day prior ,promoters will go to the societies and distribute leaflets and information of the float coming to there venue. Request them to participate

Road show starts at 10:00 A.M to 1:00 A.MReaches the Hot spotsCovers the area

Reaches Society 1At 4:00 P.MActivity done for an hour

Reaches society 2At 5:30 P.MActivity done for an hour.

6 days 6 Main areas

24 Spots

6 days 12 main societies

RO

AD

SH

OW

A fully branded vehicle with communication of the product is to be made. It will be loaded with following1. Sound system2. Runner3. Anchor 4. Promoter 5. Leaflets6. Invites7. Driver

Pro

mote

r

The promoters will be the field force that will reach the targeted customers.They will be responsible for1. Distribute leaflet.2. Do door knocks and give

invitations.3. Call ladies from the

societies to the float to interact with the anchor.

4. Communicate about the product.

Mapping the society

One Day before the road show

The Leaflets that will give the details of the product and the activities that will take place at the venue.

Promoter will distribute the leaflet one day before in the society that is to be targeted.

They Will request each and every one to come enjoy and participate in the activity.

On the day of the road show

The promoter will reach the society one hour prior to the reaching of the float.

They will inform the ladies of the coming of the float.

They will see to it that most of the ladies of all age attain the activity.

An

ch

or

The anchor is the part that will create a buzz of the product .The anchor will be used as the float reaches the society .She will1. Create a relatedness.2. Interact with the ladies.3. Play games with the ladies.4. Distribute Gifts.5. Make a platform to announce

the details of the product and the schemes if any

Involvement

One of the major task is to make the ladies open up and take part in the activity .

This will be taken care with different activities that can be planned.

Try your luck: Spinning wheel.The lady will have to spin the wheel to try her luck. If the wheel stops at the pointer and has a gift mark on it the lady gets the gift.

Mehendi:- we will be setting up 3 mehndi counters so that the ladies can come and get there hands decorated free of cost with mehndi

Palmist:- This is also a great way to make the ladies comfortable. The palmist will read hands of the ladies to tell them of the future.

At all the point the anchor will make sure that the product name is announced.One minute spotter games will be played and prizes will be distributed on the spot.

Invitation

The invitation should have an inspiring offer for the targeted ladies to come on the inauguration day of the organization outlet.

Inspiring:-Something that will tickle there mind , that will make them feel exited to wait for the inauguration day . They will talk about it till the inauguration day . They will make plan in groups to come and visit on the inauguration day .

Some pointers that can help

The invitation can have a feedback form which the ladies will come and deposit at the drop box on the inauguration day.The lucky winner will get a fabulous gift sayGold.Tour for 2 ( National /International).

Or the invitation can have :- visit the show room on the inauguration day and get a goods hamper bag.

Redemption coupon

We will be targeting at least 3000 ladies during the road show

We can gift them with a redemption coupon that they can redeem at the outlet during there purchase.

With this we ensure that the sales will also take place.

The redemption coupon should have expire date so that it can be redeemed before the date

Invitation Card

You are invited :- ( matter)

Redemption coupon (matter)

Free goods hamper bag coupon (matter)

Lucky draw coupon (matter)

Leaflet for society 10000 Nos.

Details about the organizationCome and

Enjoy games (designee)Lucky wheel (designee)

Mehndi (designee)Palmist (designee)

Winn prizes (designee)

General leaflet 20000 Nos

Details about the organization/productAddress

Inauguration daySchemes and details

Team 1 only for societies

Team 1 will consists of Promoters 10 Nos.Anchor 1 Nos.

Day 1 2 societies 5 promoter will go to each society and distribute the leaflet

for road show.

Day 2 2 societies (morning) Day2 Coordinate the first day 2societies (Evening)

Team 2 :- only for road show and activity coordination

They will be with the road show in the morning They will distribute leaflets and inform house holds

in the areasIn the evening will coordinate for fulfilling the

activity intention

Budget for Road show

Element Qty Rate Amount Total

Team 1

Promoter 45 Nos. Rs.500.00 Rs.22500.00 Rs.135000.00

Anchor 1 Nos. Rs.5000.00 Rs.30000.00

Mehendi Artist 3 Nos. Rs.2000.00 Rs.6000.00 Rs.36000.00

Palmist 1 Nos. Rs.2000.00 Rs.2000.00 Rs.12000.00

Games prop 5 Nos. Rs.1000.00 Rs.6000.00

Gifts 50 Nos. Rs.50.00 Rs.2500.00 Rs.15000.00

Team 2

Float with all costing

Rs.108460.00

Grand total Rs.342460.00

Terms & conditions

10% agency charges 12.36% service taxBranding designee to be given by the clientT-shirts and communication material like leaflets, invites to be

given by clientPO for the activity to be raised.50% advance amount8 days time to start the work.Stoppage of activity due to avoidable conditions to be

considered.

Mall Activity

When

The mall activity will take place on Saturday and Sunday

As major footfall in the mall are on these days.

The Trap

Our experience shows that ladies visiting the mall do not participate in the activity that is staged.

The mentality of the middle and the higher class ladies is not a open one.

As the setup put in the mall has a huge ally and thousands of people gazing it creates a barrier for them to participate.

The plan

We propose to do activities that will relate to these ladies and young girls making them egger to participate in the event.

Mall Activity Flow

Setup

Promoter to invite on going people to

participate in activity and

distribute leaflets

Anchor to Interact and give information

People participate in the games and win

prizes

People view the display and product

details

Elements for activity

Raiser 10x20Back drop with communication 8 x 20Female promoter 4 nos.Anchor 1 no.Sound systemLightsLeaflets and Product details.Karaoke setupHousie Game KitGifts

Setup

The setup will be ready on Friday night.It will have 1. Riser 20X162. Back drop 20X83. Sound system4. Lights Effects

Karaoke Activity

Karaoke sing along is a system where one can sing the lyrics of a song in tune.

The lyrics are displayed on the TV screen which can bee seen and sung.

The music is played along the lyrics as in the original song.

There are more then 500 songs available that a participant can choose from.

The system itself selects the winner by displaying the score.

Elements Karaoke Mike LCD TV 42” Song Book

Housie Game

It’s a game where most of the people play and enjoyAll they to do is cut the called number on the ticket and win prizes.In one game 150 tickets are given and 5 winners are declared prizes.The Game goes for 25 minutes and people are fully engrossed in the game.

Budget

Elements Qty Rate Amount Total

Raiser 16x20 Rs.30 Rs.9600.00 Rs.57600.00

Back Drop 20x8 Rs.65 Rs.10400.00 Rs.10400.00

Sound system

1 Rs.6500.00

Rs.6500.00 Rs.39000.00

Led Lights 6 Nos. Rs.650.00 Rs.3900.00 Rs.23400.00

Promoter 45 Nos. Rs.400.00 Rs.3400.00 Rs.20400.00

Anchor 1 No. Rs.5000.00

Rs.5000.00 Rs.30000.00

Housie Kit 6 Nos Rs.650.00 Rs.3900.00 Rs.3900.00

Karaoke kit 1 set Rs.7500.00

Rs.7500.00 Rs.45000.00

Transportation Handling Mounting

6 Nos Rs.3500.00

Rs.21000.00

Total Rs. 250700.00