How Your

Should LookBusiness Plan

Your business plan is

a critical document in

determining the success

of your business.

An excellent business plan

should have the right graphics and visuals.

Visuals not only draw readers in, but they bring

important details to the forefront.

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Below you will find examples of the key visuals to include in

your business plan to make it more dynamic

and memorable.

Include a visually appealing cover page to set the tone. Use your company logo and photos, if

applicable.

Cover

Bring your company analysis section to life with product photos, location map and smart art

graphics.

Company Analysis

Business Model

Menu Items

Utilization Percentag

e

Quantity Average Price Point

Direct Cost

Beer 25% 2.25 $7.33 16%

Cocktails 20% 2.25 $7.00 19%

Wine by Glass 10% 2.25 $8.67 25%

Food Items 45% 1.00 $17.67 30%

Utilize a table to show how you will generate revenue and your costs.

Industry Analysis

2010 2011 2012 2013 2014 2015640

660

680

700

720

740

760

780

800

820

705.7

745.9 750.6

770.8

786.5

799.5

Revenue 2010-2015

$U.S

. mill

ions

A bar graph is a great way to illustrate industry revenue and projections.

Industry Analysis

32%

36%

10%

6% 5%3%

2%6% Injection Molding

ExtrusionBlow MoldingCalenderingCoatingCompressionPowderOthers

To show which products and services make-up the industry’s total revenue, utilize a pie chart to illustrate the segmentation.

Customer AnalysisDetail the industry’s major market segmentation

with a pie chart that easily shows the largest markets.

49%

19%

17%

16%

Plastic Manufacturing Industry Major Market Segmentation

Manufacturers

Construction

Retailers & Wholesalers

Exports

Customer AnalysisIllustrate additional key customer components

and psychographics through various chart types.

Con-sumers

aged 21-30, 30%

Con-sumers aged

31-40, 25%

Con-sumers aged 41-50, 20%

Con-sumers aged 51-60, 15%

Con-sumers aged

61 and over, 10%

Alcoholic Beverage Consumer Demographics

Competitive Analysis

Niche OfferingCarefully curated selection of

apparel and baby goods specifically tailored to an urban

lifestyle

ServiceNewCo is committed to providing

personalized, knowledgeable customer service that addresses their clientele's unique needs and wants

CreativityThe brand weaves art, music and

culture into every facet of its brand, thus encompassing a lifestyle vs. just a

commerce experience.

Fashion-FocusedThe brand is fashion-centric and

focuses on indie, hard to find brands that are fun and have a nod to pop

culture.

Highlight specific competitive advantages with a sleek, eye-grabbing visual.

A SWOT analysis will clearly define your strengths and opportunities in the marketplace.

Competitive analysis

• Other existing card providers could offer the same service

• Securing Distribution agreements

• Auto rental companies could begin to accept debit cards

• Limited Brand Presence• Specialized purpose of product

may limit the number of consumers

• Expand service offering into other

markets that require a credit card for

purchase

• Provides end consumer with added flexibility

• Only prepaid card service focusing on rental car industry

Strengths Opportunities

ThreatsWeakness

Marketing Plan

Public Relations

Traditional Media Outreach

Creative Programming

Pre-Launch

Launch Events

MarketingWebsite

SEO/SEM

Social Media

Reviews and Referrals

Online Presence

Promotions, Events &Strategic Partnerships

Direct Email

Advertising

Online

Print

For quick reference, illustrate your channel and promotions strategies.

Operations Plan

  0-3 Months 3-6 Months 6-9 MonthsMore than 12

Months

Urgent 

Strategic Planning & Business Plan Development

Initiate Hiring Plan

 Operations Plan Execution (Office Space, Partners,

Market Feedback)

Full Market Launch

High 

Website and Content

Development

 Sales and

Marketing Plan Execution (Focused

on Direct Sales team)

On-Going Business Development Efforts

with Prospective Retailers

 

ModerateDevelop

Relationship with Prospective

Retailers & Partners

 Sales and

Marketing Plan Execution (Focused

on Internet Marketing)

   

Low 

Validate Platform via Beta Test

     

Time to ImplementationLevel of Priority

Detail your operational milestones with an easy to read table.

To help visualize your company structure, include an organizational chart.

Management Team

Founder and CEO

Chief Creative Officer

Marketing Manager

Public Relations Manager

Chief Financial Officer

Chief Accountant

Chief Operation Officer

Operations Manager

Financial Plan

Year 1 Year 2 Year 3 Year 4 Year 5$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

0%

2%

4%

6%

8%

10%

12%

14%

EBITDA, Net Income, and Net Profit (%)

EBITDA Net Income Net profit (%)

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I t is important to c learly i l lustrate your overal l financials so investors do not have to dig through your plan.

Funding needs should be clearly outlined for investors

Financial Plan

Funding Allocation Amount

Restaurant Build Out $300,000

Bar Build Out $405,000

Kitchen Build Out $675,000

Bar/Kitchen Equipment $55,000

Bar/Dining Room Furniture $65,000

Interior Finishes & Equipment $85,000

Exterior Finishes & Equipment $5,500

Working Capital $200,000

Total Initial Funding $2,570,500

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