how you can help win the clean power plan in the states travis madsen
TRANSCRIPT
How You Can Help Win the Clean Power Plan
in the StatesTravis Madsen
The Problem: Global Warming
We Need to Cut Global Warming Pollution
Cleaning Up Power Plants is the Biggest Opportunity
The Clean Power Plan:Our Biggest Step Forward to Date
US Carbon Emissions
Power PlantsClean Power PlanTransportationIndustryResidential & CommercialOther
TimelineAugust 2015: Rule
finalized
Sept. 2015: 90
day window
for Congress
ional Review
Act attack
Summer 2016: State Plans Due
Summer 2017 -
Potential 1 year
extension for plans
Summer 2018 - Potential 2
year extension for multi-state
plans
2020 Compliance Period Starts
Opposition
Opposition TacticsMisinformation in
the media Climate denial
Campaign adsLobbying
Direct contributions
• Congressional Attacks
• Legal Attacks
• State Attacks: Parallels with the Affordable Care Act
• Refusing to submit plan
• Introducing political obstacles
• Gas vs. clean energy
Campaign Goals - National• Make sure the narrative emerging from states is
positive, overall;
• Build power for the climate movement.
Campaign Goals - States• Ensure the strongest possible state compliance plans
are submitted in a significant number of politically important states;
• Prevent or neutralize state legislative attacks.
States• Champ
• Opportunity
• Muted
• Swing
• Opposition
Strategy (In General)• Champ states = hero opportunity + amplify voice on
national stage
• Opportunity states = cover for governors, attack opposition
• Muted states = cover, elevate supportive voices
• Swing states = pressure, elevate supportive voices
• Opposition states = attack opposition, highlight local leadership
Tactics & Organization• State-driven
• In key states, a “Climate Table” coordinates activity
• Tactics include:
• “Win” the media narrative on the rule (news and opinion, especially around the rollout in early August & following weeks)
• Demonstrate support from wide array of constituencies
• Generate positive comments from Govs or local electeds
• Defend against attacks
• Promote clean energy as compliance tool
• Direct advocacy with key targets
The Health Voice is Critical!
• Health is a major concern of the public
• People trust health providers
• Health messaging is easy to understand & reaches a broad audience
• Talking about the health of kids can be particularly powerful
Example ways you could plug in
• Help get the health message into the media
• Letters to the editor, Op-eds
• Participate in a press event
• Join an editorial board meeting
• Social media if you use it – tweet or tag the elected officials you’re targeting
• Bring the health voice to elected officials
• Write a letter or make a call to a targeted elected official(s)
• Join a lobby meeting
• Recruit more of your colleagues to participate in tactics (such as a sign-on letter or attending a rally or a lobby day)
• Participate in the 7/30 day of action (Happening in selected states)
Next Steps:
• Contact Paz Artaza-Regan at PSR to get plugged into your state’s climate table or lead organization
• 202-587-5251
Questions?
“Even when our political system is consumed by small things, we are a people called to do
big things. And progress on climate change is a big thing. Progress won't always be
flashy; it will be measured in disasters averted, and lives saved, and a planet preserved --
and days just like this one, 20 years from now, and 50 years from now, and 100 years from now. But can you imagine a more worthy
goal -- a more worthy legacy -- than protecting the world we leave to our
children?” –
President Obama, June 14, 2014