How Would You Feel?

If people started reaching out to you

for advice?

If people were asking to INTERVIEW

you?

If you knew exactly how to become

the celebrity in your business?

If you have dead-beat leads, blame

your marketing, not them.

- Ray Higdon

Why Master Live Video

FREE Content is the foundation to your

online success!

Videos are 800% more effective than

anything else

Live Video is even

MORE powerful!

Why Master Live Video

Videos create a deep connection

When people learn from you, they

automatically think of you as an expert

Why is reality-tv so popular?

What do you enjoy about live “non-

scripted” tv?

It’s not just about the information, it’s

about connection!

Why Master Live Video

Doing a Live Show every day for 30 days

is the ULTIMATE way to define your brand

Fine-tune your vision & find your voice

Conquer your nerves

When you know who you are, you are

empowered

When you accept yourself, you become

invincible!

Who are John & Nadya Melton?

Speakers – Network Marketing

Trainers

Online Marketing Coaches

Multi-preneurs Founders & Creators of …

Who are John & Nadya Melton?

You’ll Discover:

How to Use Periscope & Facebook Live for

Business

Ways to Build a Huge Following on Periscope &

Facebook Live for FREE

How to Reach Celebrity Status on Periscope

and Facebook Live

How to Generate Leads that are Excited and

Ready to Buy

What to Brand: You or Your Business?

How Many Platforms Should

You Be on? Facebook and/or Business Page

LinkedIn

Twitter/Periscope

Pinterest

Instagram

YouTube

Snapchat

ULTIMATE: Your Blog

How to Brand You if You’re Multi-Passionate

YOU

Media Company

Fishing Poles

Back End Funnels

Lifestyle

Business

Marketing

Fitness

Finance

Marriage

Parenting

Glamour

Lifestyle

Laughter

Inspiration

What is Content Marketing aka.

Education-Based Marketing?

“It is a marketing technique of creating

and distributing valuable, relevant and

consistent content to attract and acquire a

clearly defined audience – with the

objective of driving profitable customer action.”

If they learn from you, they’ll

begin to view you as an expert.

2 Ways to Do Broadcasts:

1. Expert perspective

Learn – Earn - Return

2. Aha perspective

Invest – Learn - Teach

What Makes a Great Broadcast?

1. Valuable Content

2. Generic in Nature

3. Entertain – Empower – Educate

4. The RealYOU.com

5. Don’t be a snooze

Conquering those Loser Thoughts

Why would someone listen to me?

What do I talk about?

The Secret to Captivating

Your Audience …

When you look good, you feel good

and when you feel good, you will

conquer the world

You can’t sell the dream looking like a

nightmare

Just you being YOU (the best you)

Daily Method of Operation

Your daily actions are your bottom

line

What you do every day is more

important than what you do every

once in a while

Personal Growth, Income

Producing & Marketing Activities

Why Periscope What if you could get attention of 10,

100, 1000 people/day for FREE on

Periscope?

Periscope is currently the FASTEST, lowest

cost and EASIEST way to get in front of a

LIVE audience

15 million people are on, but only 1% are

broadcasting

How to Set up Periscope

Setup Your Twitter Account first (if you

don’t have one yet) and then login to

Periscope with those settings

How to Set up Periscope

Brand Your Name VS your

business – People Connect

with People

Take a few minutes to upload

a sharp headshot photo and

write your bio

Include your blog/capture

page or even your Facebook

URL

Periscope Branding & Setup

Periscope Checklist: Pick a Topic

Engaging Title with Emoji's

Use Hashtags that are Useful and Clever

Run the Broadcast

Welcome & Engage

State your Topic and Ask to Share

Recognize the Behavior you Want to See

Ask for Hearts

Share the goodness (content) & rock it!

CTA & Ask to Share the Replay

How to Create Effective Scopes:

Intro (smile)

Share your branded statement

Engage: o Where are you calling in from?

o Type “new” into the chat so I can give you a

shootout

o Type “1” into the chat if …

State the point of your video

Deliver the goodness

Close with a strategic CTA

What Not to Do on Periscope:

Get discouraged with only a few people

on

Do them once in a while and expect big

results

Don’t go for perfection

Periscope LOVES imperfection!

Consistency Builds Trust – we do a show

5-7 times a week

Ask for hearts, shares and provide a call

to action in each periscope

Re-purpose the best shows

Run our shows like a reality-tv channel

How to Build a Huge Following

How to Build a Huge Following

Follow the top people in your field

Go on other people’s scopes and

provide value

Share your periscope channel across

your other Social Media platforms

(Periscope.tv/username)

Do interviews!

Katch.me

Fullscope.tv

How to Generate Leads:

Go through your comments on Katch.me

replays and reach out to them on Twitter

Provide a CTA to reach out to you

Give them a CTA for a FREE giveaway

In the beginning, you simply must

connect with those quality leads and

build solid relationships

Why Facebook Live

Facebook wants to become the ‘live television

in your pocket’ and one of the best tools for

doing so is to broadcast Live video to your

friends, fans and followers

This ‘instant TV’ tool lets you break news, share

behind the scenes situations, do product

demos, host Q&A sessions, conduct interviews

and much more

Facebook Branding & Setup

How to Build a Huge Following

Ask people to subscribe (top right

corner)

Consistency is key

Facebook Algorithm is on your side!

Law of Reciprocity

FB Live VS Periscope

More Viewers

Less Viral Effect

Few Trolls with

Goals

Better Quality

Push Notifications

Easier to Share & Go

Viral

Lots of Trolls with

Goals

Better engagement

30-Day Broadcasting

Challenge

How to Conquer F.E.A.R.

Let’s Focus on the Right Stuff

If you know just 1% more than the

person next to you about something

they’ll look up to you for valuable

information

Focus on serving instead of selling

Make it about them, not you!

Share value without an agenda

Law of Reciprocity

Want hearts? Give hearts

Want comments? Comment

Want shares? Share scopes

Law of Reciprocity – people will tend to

want to give back what you have

given & start to like, comment and

share more often

What You Learned:

How to Use Periscope & Facebook Live for

Business

Ways to Build a Huge Following on Periscope &

Facebook Live for FREE

How to Reach Celebrity Status on Periscope

and Facebook Live

How to Generate Leads that are Excited and

Ready to Buy

Ready to PLAY Big?