11/15/16

1

Marketing

What is Marketing? •  Definition: Marketing is the process of

developing, promoting and distributing products in order to satisfy customer’s needs and wants.

•  The 4 P’s à Product, Place, Promotion and Price

Product •  Any good or service that we wish to sell to

consumers.

•  What is an example of a product? –  Goods: Car, Food, Home, and Clothes –  Services: Hospital, Hair cut, Auto Mechanics,

Babysitting

Place •  The timing of distribution of the product •  The placement of the product

Promotion •  Making potential customers aware of a

product in a positive way so they will want to buy it in the future.

Price •  Determining the dollar amount at which we

could sell a certain product or service for. •  It is assumed that you want to make a profit.

A profit is what is left over after all expenses are paid.

11/15/16

2

Market Research Survey

Your Assignment •  You are now a company. You need to come up

with a company name. •  Your focus is to sell a food product that can

be made quickly and will be appealing to fellow students.

Marketing Project Options

Deluxe Rice Krispies •  Cookie Dough (layer in between) •  Reese’s PB Cups (layer in between) •  Smore’s Rice Krispies •  Thin Mint Rice Krispies

•  Rice Kripie Layer: Regular, Chocolate or Fruity

•  Flavor of Frosting: Chocolate or Vanilla

Mini Cream Cookie Pies •  Banana Cream •  Chocolate Cream •  Strawberry Cream •  Lemon Cream •  Coconut Cream

•  Flavor of Cookie Crust: Vanilla or Chocolate

11/15/16

3

Fresh Fruity Blast •  Strawberry •  Mango •  Grape •  Orange •  Limeade •  Lemonade

•  Fruit: Strawberry, Mixed Berry, or Tropical

Smoothie •  Strawberry •  Mango •  Grape •  Orange •  Limeade •  Lemonade

•  Fruit: Strawberry, Mixed Berry, or Tropical

Pizza Rolls •  Pepperoni •  Cheese •  Hawaiian

Pretzel Bites •  Cinnamon Sugar •  Garlic •  Parmesan

•  Dipping Sauce: Alfredo, Marinara, Frosting or Nacho Cheese

Churro Sticks •  Regular (Cinnamon Sugar) •  Pumpkin Pie •  Smore’s •  Nutella Cheesecake •  Cream Cheese and Cinnamon

•  Vanilla or Chocolate Frosting for Dipping

Truffles •  Any flavor of cake mix (choc, red. Velvet, etc.) •  Brownie •  Oreo •  Mint Oreo •  Peanut Butter

•  Chocolate or Vanilla Dipping Chocolate

11/15/16

4

Hot/Frozen Chocolate •  Peppermint White Hot Chocolate •  Hot Chocolate (Regular) •  Cookies and Cream Hot Chocolate •  Reese’s Hot Chocolate •  Twix Hot Chocolate •  Red Velvet Hot Chocolate

•  Topping Options: Whipped Topping, Flavored Syrup, Coffee Creamer, Mini Marshmallows

Salsa/Dip •  Salsa •  Cowboy Caviar •  Cream Cheese Bean Dip •  “Crack” Dip •  Million Dollar Dip •  White Queso Dip

•  Serve with Tortilla Chips or Ritz Crackers