how wilson sporting goods is changing the game with experiential commerce
TRANSCRIPT
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CONTENT & COMMERCE:CREATING ENGAGING WEB EXPERIENCES
THE CHALLENGE
“
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Four websites. Four different CMS systems.”
PAIN POINTS &BUSINESS DRIVERS
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1. Needed a place to tell the Wilson stories
2. More control over the pages
3. Unify the Wilson Family of Brands on one platform
4. Tight integration of Drupal & Magento
5. Stay true to the brand
6. Needed an easy-to-use workflow
PAIN POINTS & BUSINESS DRIVERS
THE ALL NEW WILSON.COMEMBRACES EXPERIENTIAL COMMERCE
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The blending of marketing and e-Commerce to engage consumers with brand storytelling to increase loyalty and conversion.
EXPERIENTIAL COMMERCE
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1. Stakeholders
2. Customers
3. Site Admins
WE LOOKED AT THREE TYPES OF USERS:
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1. We had to take a mobile-first approach
2. Wilson branding changes based on the sport (or business unit)
3. Most of the content had/has not been created
WE HAD THREE PROBLEMS TO SOLVE:
THE SOLUTION
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WILSON.COM SOLUTION ARCHITECTURE
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Products
Categories
Users
Orders
Login
Cart
Shipping Bi l ling
My Account
Order History
Order Confi rm
Templates
Product Reg
Content
Dealer Search
News Category
Athlete Profi le
Newsletter Sign Up
Athlete Browse
News Detail
Homepage
Generic Content
Video Gallery
Contact Us
Wilson Advisory
Wilson Labs
Si te Search
Product Micros ite
Sport Landing
PIM
CONNECTOR
Product Detail
Product Category
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• Connector is really multiple things:
• Exposed API endpoints on Magento
• Magento templates to render pieces of a Magento page
• Drupal functionality to pull and process the Magento products and categories.
• Mainly, the connector exposes Magento data to Drupal so that pages can be
rendered seamlessly. But, it also allows Drupal to update key data on Magento
WHAT EXACTLY DOES THE CONNECTOR DO?
SINGLE CART EXPERIENCE
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THE CMS
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THE RESULTS
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THANK YOU!