Rank score = [( i / ttweetspw) – 0.2] . 100 + no.followers + av.tweetspw + @mentions + no.following

[(b/ ttweetspw) – 0.2] 100 1000

i = interactive tweets b = broadcasted tweets ttweetspw = total tweets per week no.followers = number of company account followers av.tweetspw = average number of tweets per week @mentions = number of @mentions of the company no.following = number of accounts company is following rank score = the rank score of the measured company highest rank score = the highest rank score of the highest scoring company

How we ranked accounts

How we ranked accounts

Engagement

Popularity

Involvement

How many tweets

How many followers does this account have and how many times do others mention this

account

How many people does this twitter account follow

Not for Profit

Company Purpose

Engagement

Popularity

Involvement Total

Score

1 Big Issue In The North

Magazine 22.2 30.2 2.2 54.6

2 Nexus Art Cafe Cafe 15.7 25.6 2.8

44.1

3 EMERGE

Recycling Recycling Firm 26.8 4.7 0.3 31.8

4 Forever Manchester

Charity 2.0 10.0 1.0 13.0

Company Purpose

Engagement

Popularity

Involvement

Total Score

1 Walrus Bar Bar 142.5 4.3 0.3 147.1

2 Clique Manchester

Club Night 87.1 12.0 1.7

100.8

3 Base Cafe Bar Bar 92.2 5.0 2.0

99.2

4 The Didsbury Pub 48.2 4.2 0.9

53.3

5 Band on the Wall Bar 13.8 14.6 1.0 29.4

Nightlife

Walrus Tweets

Good, great, oooh, thanks, today, twitpic, yay

Business

Company Purpose

Engagement

Popularity

Involvement Total

Score

1 Young Design Studio 43.7 53.3 0.2 97.2

2 Banana

Management Artist

Management 71.0 5.5 0.1 76.6

3 Ralli Solicitors 26.6 2.9 0.2

29.7

4 Infogroup UK Business Services

19.4 4.1 0.6 24.1

5 Gr. Manchester

Chamber of Commerce

Business Advice 8.0 14.8 0.2 23.0

When do Mancunians tweet? Ralli

@RalliSolicitors

Young

@weareyoung

Type of tweets

Company Tweet Marketing Type FIFTYEIGHT @FT8

We have a big Summer delivery next week full of dresses.

Teaser marketing

The Chocolate Cafe @welovechocolate

The Chocolate Cafe is now on Posterous (http://chocolate-cafe.posterous.com)

Direct marketing

Lowry Outlet Mall @lowryoutletmall

Going to the derby tonight at Old Trafford? Parking is FREE at the Mall - just validate your ticket with a purchase!

Targeted marketing

Type of tweets

Lowry Outlet Mall

@lowryoutletmall

Culture

Company Purpose

Engagement

Popularity

Involvement Total

Score

1 The Whitworth Art Gallery

Art Gallery 35.3 18.7 1.0 55.0

2 Manchester

Science Festival Festival 33.0

13.3

1.4

47.7

3 Manchester Art

Gallery Art Gallery 12.2 32.4 0.9

45.5

4 People's History

Museum Museum 39.4 3.0 0.0 42.4

5 Manchester

Museum Museum 23.3 13.4 1.0 37.7

Crisis Management

The Whitworth Art Gallery

@WhitworthArt

Politics

Company Purpose

Engagement

Popularity

Involvement Total

Score

1 Andrew Gwynne Labour MP 192.2 20.0 0.3

212.5

2

Iain Roberts

Lib Dem Councillor

96.5 4.4 0.4

101.3

3 Iain Lindley Conservative Councillor

55.4 7.6 0.4

63.4

4

Suzanne Richards Labour

Councillor 38.5 4.6 0.5

43.6

5 Paul Ankers Lib Dem Councillor

20.3 4.7 0.6

25.6

Sandy Lindsay @sandylindsay

Phil Jones @philjones40

Who: Managing director of Tangerine PR Active since: September 2008 Tweets: 778 Why follow them: A strong voice in the local PR industry, Sandy's insightful comments and strong opinions make her an outstanding Twitter user.

Who: Director at Brother UK Active since: November 2008 Tweets: 1,840 Why follow them: One of the leading business minds on Twitter in Manchester. Regularly cited as an example for effective use of the channel.

Tom Bloxham @tombloxhammbe

Mark Garner @gordomanchester

Who: Chairman of Urban Splash Active since: March 2009 Tweets: 1,049 Why follow them: Chair of Urban Splash and Manchester International Festival, Bloxham is one of the leading voices in the local Twitter community.

Who: Publisher of Manchester Confidential Active since: February 2009 Tweets: 3,572 Why follow them: Vocal and opinionated, Garner has established himself as one of the main local commentators on Twitter for restaurants or otherwise.