234 wordpress seo: how to get your blog ranked in google
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WORDPRESS SEO:WORDPRESS SEO:How to Get Your BlogRanked in GoogleHow to Get Your BlogRanked in Googlewww.becomeablogger.com
SEOSEOSEARCH ENGINEOPTIMIZATION
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Optimizing your website forranking in the search
engines
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What is
SEO
ULTIMATEGOAL
Deliver the best quality,most relevant content to
the searcher.
Google's
Ultimate
Goal
NEVERNEVERTry to manipulate search
engine rankings.Google’s smarter than you :)
Is your content great?Is your content relevant?Are you giving Google theright information?Is your site an authoritysite?
Are you serving your audienceas best as possible?
OptimizingWordpressOptimizingWordpress
Change your permalinksettings. Include titles in yourURLs
OptimizingWordpressOptimizingWordpress
Choose the right theme.Choose from a trusted developer.Mobile optimized.
OptimizingWordpressOptimizingWordpress
Pay attention to site speed.The faster the better
OptimizingWordpressOptimizingWordpress
Use the “WordPressSEO” plugin by Yoast
Make sure your blog title and meta descriptionare complete.
Title: Name of your blogMeta description: What value does your blogprovide? (include keywords)
OptimizingWordpressOptimizingWordpress
Optimize each post and page:Think from the perspective of the searcherMake sure every piece of content delivers onyour promise.Structure each post for the reader (refer tonext slide).
How do you structure yourposts for your readers?
Use short paragraphs
Break content into
relevant sectionsUse relevant headings
Include relevant images
with appropriatefilenames and alt tags
Link to relevant content
TrackingSEOTrackingSEO
Install Open Google Analytics account
Create Property in Google AnalyticsAdd Tracking code to WordPress:
Available in many theme settingsIf not, use the Google AnalyticsWordPress plugin
Analytics
Add site in
Verify property - multiple methods.Submit a sitemap
Google Search Console
TrackingSEOTrackingSEO
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