how university of alberta professors can leverage social media
DESCRIPTION
Talk given on April 4, 2011 at Faculty of Extension, Enterprise Square, EdmontonTRANSCRIPT
Introduction ������Overview of UAlberta social media������Leveraging social media for professors���
Where does social media fit? ! One of five key areas of UofA web strategy: Websites/Email Mobile Social Media SEO/Online Advertising Digital Analytics ! Tie SM strategy to your Faculty/Area’s business goals ! Determine which SM to use for which audience(s) - no size fits all
photo: Flickr by Waponi under Creative Commons license 2.0 Generic
Guidelines ! No specific & unique Social Media Policy for UAlberta ! Social Media Guidelines draft submitted Nov 2010 by TLAT Subcommittee on Social Media ! Know and follow the UAlberta Policies
! UAlberta Ethics Statement: We understand that our communications must reflect high ethical standards, mutual respect and civility. We are accountable for our practices and statements involving communications media of any sort. This applies to any use of University information and communication technologies.
Excerpted from “War of the Bureaucrats” poster, 1930 photo: Flickr by IISG under Creative Commons license 2.0 Generic
Main Accounts (UAlberta) & Strategies Facebook 4,980+ Likes Recruitment, Q&A for Prospectives Twitter 3,600+ Followers Engaging university Twitter community Contact with journalists, TV, Radio YouTube 237,100 Views Aggregator of student, faculty, marketing videos Enhance awareness of UofA community FourSquare 3,480+ Followers Over 10,000 check-ins by students, staff & faculty Reduce “big campus” stress Colloquy Blog 35,270 page views/100+ comments Powered by Google Blogger Improve communication between senior administration and university faculty, staff, & students Other presences: Memolane, Tumblr, Flickr
UAlberta Social Media Portfolio ���(as of March 2011)
Leveraging social media for professors
Start with your course strategy What are the learning outcomes? Passive participation: viewing, reading Active participation: writing, editing, recording, photographing, mapping, collaborating
Facebook Groups (Fall 2010) Closed or Open Document sharing Group chat
Twitter As subject matter expert: Link to open published work Debate policy or theory In the classroom: Encourage shy students via backchannel enablement
Real-time awareness of confusion
FourSquare Tag places with tips for to-do lists Exploration in real space; photos & reflections in virtual space
Skype In the classroom (March 2011) Partner with classes Encourage cultural awareness
Wiki+ Wikipedia – creating/collaborating/editing articles
Wikibooks – building a book together
Wikiversity – creating a learning project with assignments
Final thoughts
Start with your course strategy Choose the tools that make sense YouTube as your virtual TA Blog as your hub
