Download - How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It
![Page 1: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/1.jpg)
SquirrlySquirrly
Delivering Great Content forDeveloping Brands
Delivering Great Content forDeveloping Brands
![Page 2: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/2.jpg)
So, you say you’re having a startup blog.
So, you say you’re having a startup blog.
![Page 3: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/3.jpg)
Great!Great!
![Page 4: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/4.jpg)
How’s that working outFor YOU?
How’s that working outFor YOU?
![Page 5: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/5.jpg)
Chances are you’restruggling with keeping
your blog updated.
![Page 6: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/6.jpg)
Don’t worry about it. Big startups, like UDEMY, have faced the same problem.
![Page 7: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/7.jpg)
What did they doabout it?
What did they doabout it?
![Page 8: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/8.jpg)
They decided to work with professional writers
![Page 9: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/9.jpg)
WHY?
![Page 10: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/10.jpg)
1. They could finally have a proper, constant presence on their blog.
No longer did they have to postpone it due to
investment opportunities, partnership deals,
the kind of things that make startup life
compelling.
![Page 11: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/11.jpg)
2. There was no need to train professional writers.
They weren’t writers. They were startupers.
Leave the writing to the writers.
![Page 12: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/12.jpg)
3. It was better than hiring people in-house.
With salaries for their writers they could get to
$50,000 / year / writer.
Imagine adding the taxes to that sum.
![Page 13: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/13.jpg)
4. They didn’t know how to embed SEO into their writing process.
They also didn’t know how to be subtle about
the content’s SEO and not stuffing in keywords.
Currently, search drives over 80% of their
traffic.
![Page 14: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/14.jpg)
5. Their in-house people and the founders could finally focus on
what they loved:
Building the business, not writing on the
blog.
![Page 15: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/15.jpg)
6. They weren’t content marketing experts at the time.
They needed people who could write
articles that turn prospects into leads.
![Page 16: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/16.jpg)
7. They relied on the WOW effect the writers had to provide.
In order for Udemy to continue working with
them month after month, these writers had to
really provide them with great content.
Easiest way to ensure quality.
![Page 17: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/17.jpg)
You can now do what Udemy did
Develop your startup blog with a trusted provider.
![Page 18: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/18.jpg)
And get an impressive amount
of Leads.
![Page 19: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/19.jpg)
We train them in marketing and lead generation.
At Squirrly we hire professional writers.
![Page 20: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/20.jpg)
The articles that our writers create have the potential of
bringing:
+285% increase in traffic
![Page 21: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/21.jpg)
You’ll get to work with people who love doing research and:
Working with different Buyer Personnas.
![Page 22: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/22.jpg)
Working with us /vs./working with someone in-house
$17,500 / year
as opposed to:
$50,000 / year
![Page 23: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/23.jpg)
And you don’t need to buy SO MANY articles:
An article starts at just
$50. You get to choose how many you want.
![Page 24: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/24.jpg)
You can count on us to DELIVER them
![Page 25: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/25.jpg)
Shoot us an email:
Let’s talk content. Ask about the process.
![Page 26: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/26.jpg)
What recommends us?What recommends us?
Over 480,000 downloads
We’ve built one of the most popular content marketing tools on the
wordpress directory.
![Page 27: How Udemy Built a Blog That Brings Them 80% of Their Traffic And What You Can Do About It](https://reader035.vdocuments.us/reader035/viewer/2022070304/54c7101a4a7959cb538b45b7/html5/thumbnails/27.jpg)
What recommends us?What recommends us?
Over 39,000 subscribers to our free content marketing trainings.
+360 students to our $147 premium content marketing course on Udemy
Let’s talk: [email protected]
Let’s talk: [email protected]