how to write perfect sentences for facebook (twitter, linkedin, websites, headlines, brochures, etc)
DESCRIPTION
The Rules of Engagement for Copywriters in an Age of Information OverloadTRANSCRIPT
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How to write perfect sentences
for Facebook ( Twitter, Linkedin,
CLIENTS: Ed Hardy, Jack n Jones & Louis Phillipe
COPY: Salik Shah, August 2012 (Revised: March 2013)
websites, headlines & brochures )
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SALIK SHAH / twitter@salik CONTENT ARCHITECT & CONSULTANT
Clients: Red Bull, Sony Music, Yamaha, Tata, National
Geographic Channel, Hallmark, Titan, Ed Hardy, Jack n
Jones, Louis Philippe, Leeds Metropolitan University,
Makemytrip, The Backpacker Co, The Wanderers, etc
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1. Know your brand and its objectives.
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2. Choose the right tone and
personality for your brand.
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Question: What is the right content
which reflects your personality type?
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3. Choose the right timing: Reach
maximum people with each post.
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4. Know your audience.
Accept them as they are.
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5. People come first, brands second.
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6. Less is more: Keep it simple.
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7. Limit post frequency. People kill brands
which are too loud on their timelines.
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8. Let people participate.
Let them build your brand.
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9. If you don’t advertise,
people will do it for you!
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10. Don’t tell. Let people discover.
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11. It takes a lot of creativity
to let people be creative.
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12. When you let people be creative,
they take interest in your brand.
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13. If you can push the limits, you should.
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14. Be witty.
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15. Never overdo wit.
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THANK YOU Join me on twitter @salik or linkedin.com/in/salikshah