How to Write aPowerful Press

Release

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Do you have exciting news to share about your small business?

HOWC A N Y O U G E T T H E W O R D O U T ?

You can write a press release

UMM…WHY WOULD

I WANT TO WRITE

A PRESS RELEASE?

☑ bring you extra exposure

☑ generate new prospects

☑ be a powerful marketing strategy

PRESS RELEASES CAN

HMMM. I DID NOT KNOW THAT.

SO…WHAT EXACTLY IS A

PRESS RELEASE?

“

Quotations are commonly printed as a means of inspiration and to invoke philosophical

thoughts from the reader.

A press release is a statementthat is prepared and

distributed to the press.

“

Press releases alert the media about a newsworthy event.

BUT, DID YOU KNOW…

press releases can also connect you directly with prospects and customers?

NOPE. I DIDN’T KNOW THAT EITHER.

SO…HOW DO YOU WRITE

A PRESS RELEASE?

WELL?

I’MWAITING.

☑ boring and generic

☑ a blatant advertisement

☑ filled with the latest buzzwords

YOUR PRESS RELEASE SHOULD NOT BE

☑ readable

☑ relatable

☑ relevant

YOUR PRESS RELEASE SHOULD BE

OK.GOT IT.

TIPS FOR CREATING A

PRESS RELEASE

Write News-Worthy,Interesting Stories

1.

Your press release must be something peoplewant to read. Something literally smashing!

Write Like a Journalist

2.

Be objective, straight-forward

& write using the third person

Make Your Headline Shine Like a Diamond

3.

Tell Them Why They Should Care

4.

Cover the who, what, where, why,

and how

Use an InterestingQuote or Two

5.

Bring your story to life with an interesting quote

Let’s spice things up witha fabulous quote!

Provide Your Small Business Information

6.

Let your readers know why yoursmall business is the perfect solution.

Focus on Just a FewOnline Distribution Sites

7.

7.

Don’t get too crazy. You only need todistribute your release to 1-3 sites.

Target Individual Journalists

8.

Send a few journalists a personal message as to why your release connects with what they write about.

Publish the Release on Your Own Website

9.

Bring the media and prospects over to your

website so they can find out more about your small business.

Don’t Publish at the Top of the Hour

10.

Publish at a unique time like 11:07 – that way youwon’t get lost in the “top-of-the-hour” shuffle

AT THE ENDOF THE DAY…

Your press release should tell an interesting and

news-worthy story in order to help journalists and

potential customers get familiar with your brand.

I GUESS THAT MAKES SENSE.

ü Write a newsworthy and interesting storyü Remain objective and straight-forwardü Make your headline shineü Cover the who, what, where, when, and whyü Use an interesting quoteü Provide your company informationü Focus on just 1-3 online distribution sitesü Target individual journalistsü Publish the release on your websiteü Don’t publish on the hour

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