how to use video marketing to elevate brand messages

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@97thFloor #QualifiedReach@SaunderSchroed

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promo tip

qualified reach

aka the Squints strategy

target

find influencers

followerwonk

influential

(follow them)

influential that follow you

nurture

You shall not PASS!…unless you have that password

passworded url

perception

increase loyalty

beta

dm influencers

1. send a cute little intro. dm about campaign

(nurture)

2. then send url with password

eager frank

peace catcher

live = qualified reach

peace catcher = qualified reach

eager frank = qualified reach

chemistry

we’ve got chemistry chemistry here

you feel it?

I felt it!

alright JANICE!

results

client’s average video, before this strategy,

was around 500 views

what would SQUINTS do

3-4 week process aka no short cuts

do it again

improve

increase results

repeat

reach = the amount of people who could potentially see iti.e.: someone tweets out the link with 10,000 followers = 10,000 reach

spread = the amount of people who RT the original tweet

reach + spread = viral coefficiency

8,469,347 + 1,849,309 = 10,318,656

over 250,000+ views to url in 2 weeks

change of pace

content creation

goals, kpi’s, and the whole shebang

process

• on-boarding

• kick-off call

• 4e’s of content

• creative brief

four e’s (of content)

entertain, educate, engage, elevate

client’s goals


idea gen.

idea+ =

brand awareness

take what works

idea

Coke’s Security Camera campaign + friend zone

entertain

alright, let me break it down to you right quick

creation

staged

edited footage to look like a

security camera

and added that nice Vivnt. logo

check list


educate +

engage

mystery = educate + engagement

educate + engagement

sharing stories,

life lessons…

…experiences,

wisdom on

wisdom

(for content)

educate + engagement

(for brand)

check list


elevate

results

1,000,000 YouTube views in less than a week

21,000+ facebook shares

56,000+ embeds, mentions, and links

2.5 million+ aggregated views

4,000 aggregated comments

50,000+ social shares

repurpose

what’s cool about this

besides 200k+ views?

…user submitted

brand mentions

averaged 15-20 brand mentions per day

brand mentions = opportunity

check list


be SQUINTS

+

=squints MARRIED wendy…and HAD 9 kids