to elevate - bestcompaniesaz · 2020-02-23 · ways we elevate your regional brand. award...
TRANSCRIPT
TO ELEVATEYOUR AWARDWINNING BRAND
IT’S TIME
WHOOWNSYOUREMPLOYERBRAND
COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/
CORPORATE VS EMPLOYER BRANDING
CONSUMERBRAND
EMPLOYERBRAND
WHAT ISTHE COMMON
THREAD?
ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/
LEADERS ADAPT TO A NEW WAY OF THINKING
THEY UNDERSTAND EMPLOYER BRANDING IMPACTS THE BOTTOM LINE
https://www.greatplacetowork.com/culture-consulting/attract-retain-talent
BEST COMPANIES OUTPERFORMTHE GENERAL MARKET
https://s3.amazonaws.com/media.greatplacetowork.com/images/Graph_2xReturns.svg
OLD WORLD
Companies reliedon established
reputation to
recruit candidates
NEW WORLD
Companies andcandidates are moresophisticated with
using technology
THIS CHANGESEVERYTHING
• Employees Become Ambassadors
• Company Becomes Talent Magnet
• Customers Turn Into Raving Fans
• Founder and consulting partner of AZ workplace awards programs
• 15+ years of a strong network of community & media partners
• Niche-focused – regionalized and exclusive
WE EXTEND YOUR REACH EXPONENTIALLY THROUGH OUR PARTNERS
OUR AWARD-WINNING PARTNERS
“I did not expect a niche regional company like
BestCompaniesAZ to rank in the top 10
resources responsible for driving traffic to our website —
that is truly amazing!”
VP, MARKETING
A Content Marketing Firm
“BestCompaniesAZ has been able to generate more
PR and Media focused on our growth and hiring than
our own internal staff and PR agency.”
HEAD OF HR
A Healthcare Company
“BCAZ has very strong SEO for a regional website. We are
impressed to see our BCAZ company profile appear on the
first page of Google along with Yelp, Glassdoor and
Indeed. BCAZ is a top brand for job seekers in Arizona.”
DIRECTOR EMPLOYER BRANDING
A Financial Service Company
FourWaysWeElevateYourRegionalBrand
AWARDCONSULTATION
1
AWARD CONSULTATION
Best of Future companies know the value of an authentic employer brand as well as a genuinely positive culture. These are companies that we are watching because we’re confident that as they grow, they will continue to shape how we view great workplaces of the future and will have a strong impact on the state of Arizona.
Criteria:
✓ Business strategy in place to become an employer of choice
✓ Demonstrates dynamic employee engagement reflected in exceptionally favorable employee retention scores
✓ Demonstrate a high level of commitment to social responsibility
✓ Positioned for growth
HOW DOES YOUR COMPANY STACK UP3 WAYS WE HELP TO ESTABLISH A BENCHMARK
33%
2017 Employee Engagement
• Workplace Culture• Leadership Excellence• Social Responsibility• Customer Opinion• Innovation
DEVELOP AN AWARD STRATEGYWORKPLACE AWARDS - STATE, NATIONAL AND NICHE
DEVELOP AN AWARD STRATEGYREGIONAL LEADERSHIP AND BUSINESS AWARDS
1. Survey Your Employees• 2-week survey window – Trust Index
2. Complete Culture Brief• Details about programs and practices – “story-telling” (200 hours)
3. Analyze the Results• In-depth analysis to see if threshold is met; 70% average on Trust Index
4. Promote Certification• Celebrate!
5. Get Recognized• Automatic consideration for all lists for 12 months
DEVELOP AN AWARD STRATEGYNATIONAL CERTIFICATION
GPTW SCORING, WEIGHTING, WINNING
● GPTW Certification (lowest bar)
• 100% Trust Index (employee survey), but Culture Audit required• Must meet 70% threshold to be certified
● Fortune 100 Best List (highest bar)
• 70% Trust Index; 30% Culture Audit
● Fortune Micro-Lists (discreet bars)
• 100% Trust Index
● Winning Benchmarks• 100 Best – winner benchmark is in the low 90% • Micro-Lists – varies/narrowly focused in discreet areas
ListLast Day To Get Certified Publication Date
Best Workplaces in Texas Dec 7, 2017 Mar 20, 2018
Best Workplaces in Financial Services & Insurance Dec 15, 2017 Mar 27, 2018
Best Workplaces in Health Care & Biopharma Dec 28, 2017 Apr 10, 2018
Best Workplaces in Consulting & Professional Services Jan 12, 2018 Apr 24, 2018
Best Workplaces in Chicago Feb 9, 2018 May 22, 2018
Best Workplaces for Millennials Mar 16, 2018 Jun 26, 2018
Best Workplaces in New York Apr 6, 2018 Jul 17, 2018
People Companies That Care Mar 22, 2018 Jul 20, 2018
Best Workplaces in Manufacturing & Production Jun 1, 2018 Sep 11, 2018
Best Workplaces for Aging Services Jun 18, 2018 Sep 27, 2018
Best Small & Medium Workplaces Jul 9, 2018 Oct 18, 2018
World's Best Workplaces N/A Oct 25, 2018
Best Workplaces for Women Jul 19, 2018 Oct 30, 2018
Best Workplaces in Southern California Jun 24, 2018 Oct 31, 2018
Best Workplaces in Retail Jul 30, 2018 Nov 8, 2018
Best Workplaces for Parents Aug 20, 2018 Nov 29, 2018
Best Workplaces for Diversity Aug 27, 2018 Dec 6, 2018
Best Workplaces in Technology Oct 10, 2018 Jan 17, 2019
Fortune 100 Best Companies to Work For Sep 7, 2018 Feb 14, 2019
UPCOMING AWARD DEADLINES
EMPLOYERBRANDING
2
REGIONAL COMPANY PROFILE
REGIONAL SOCIAL MEDIA PROMOTION
REGIONAL STORYING TELLING - BLOGGING
CHALLENGEClient did not have a strong AZ employer brand but had strong national corporate brand.
ACTIONBCAZ leveraged national awards (Fortune Most Admired and BPTW for LGBT) while helpingthe regional office start winning local awards. Promoted company culture and careers andcreated content that we pushed out through media and community partners.
RESULTSPositioned the client as a sponsor for many AZ award programs. Client achieved TopCompanies and Most Admired awards (6 years in a row), in addition to leadership awards.The client experienced over a 200% increase in page views from 1st half of 2018 comparedto 1st half of 2017. The time spent on the 6 page profile averaged about 2 minutes. OverallBCAZ’s efforts resulted in hiring high quality passive job seekers, increased regionalemployer brand awareness and positively impacted their bottom line by saving themrecruitment agency costs.
- National Company with Strong AZ Presence
SUCCESS STORY
REGIONALIZED PR AND MEDIA SOLUTIONS7/9/2018
REGIONAL AWARD PROMOTION
• PR Toolkits - awards won• Press Release Distribution• Editorial Opportunities• Speaking Opportunities• Social Media strategy to announce award
SPECIALEVENTS
3
SPONSORSHIPS & SPEAKING ENGAGEMENTS
ANNUAL EVENTS
• IT Networking Event
• IT Career Event
• Diversity Networking Event
• Veteran Events
SPONSORSHIP OPPORTUNITIES
• Audience of 450+
• Full Page Ad in AZ Business or Ranking AZ
• Table of 10
UPCOMING EVENT
TECHNOLOGY EVENT SPONSORS
EDUCATION &CONSULTING
4
BESTCOMPANIESUSAINSTITUTE
WEBINARSLast Wednesday of the Month
IN-PERSONEVENTS (AZ)Three per Year3-4 hours and HRCI
CUSTOMIZED SERVICES
• Employee Surveys• Assessments
(personality & behavioral)• Onsite Training Programs• Executive Coaching• Management and Leadership
Training• Talent Attraction & Hiring
Support• Recruiting and Sourcing
COACHING TEAM
• Denise Gredler• Delta Emerson• Lindsay Smith• Michael Seaver• Deb Peck
CONSULTING SERVICES
Surveys and Assessments ● Employee Pulse Survey to gauge how you “stack up” to the best employers in your
region● Benchmarking support using data from AZ Top Companies and Most Admired
Companies● Assessments - 360˚ feedback, personality inventories, communication tools, team
building and more● Organization Network Analysis (ONA) or Social Network Analysis (SNA) – used to
identify key influencers, succession planning, turnover trends, gaps in communication, etc.
Training & Coaching ● Training, in person or virtual, customized to client needs; topics may include team
building, change management, conflict resolution, diversity, communication, emotional intelligence, innovation, train the trainer and more
● Coaching, in person or virtual, in 3, 6 or 12-month increments; midlevel manager up to c-suite executive coaching
CONSULTING SERVICES
Talent Attraction and Hiring Support● Recruiting content – career sites, job postings, job stories● Candidate experience ● Detailed interview question guides● Hiring process development
Recruiting and Sourcing● Source and screen candidates● Pre-hire personality assessments● In-person and phone interviews ● Complete recruiting from sourcing to offer negotiation● Onboarding focus groups
“Hire the Best “Interview Training● Workshops to turn hiring managers into skilled interviewers - immediately● Individual interview coaching to accelerate interview expertise
BENEFITS OF PARTNERSHIP WITH BESTCOMPANIESUSA
● We offer exclusivity among an elite group of companies
● We provide 3rd party endorsement
● We bring your culture to life through storytelling
● We provide specialized, targeted regional PR support
● We have a powerful network of community partners
● We have strong SEO and google rankings
● We save you time and money
BRANDING PACKAGES
BRANDING PACKAGES
IT’S TIMETO ELEVATE YOUR BRAND TODAY!