how to use twitter for business

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Annette Welsford, Commonsense Marketing

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Post on 27-Nov-2014

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Is it worthwhile using Twitter in You Business? Well yes and no. It depends on having a sound business objective and using it in the right way. Watch this presentation to discover the Twitter Business Tips and see some success stories.

TRANSCRIPT

Page 1: How To Use Twitter For Business

Annette Welsford, Commonsense Marketing

Page 2: How To Use Twitter For Business

Benefits of Twitter• Communicate with lots of people at once

• Up to the “second” news and discussions on issues, brands, thoughts, desires, etc

• Find new people and build relationships

• Promote your business

• Find business opportunities

• Keep up to date with news and developments in your niche

• Find experts in your sector

• Provide instant customer service

Page 3: How To Use Twitter For Business

Disadvantages of Twitter

• Primarily Social Network

• Can be very time-consuming and addictive

• Lots of tweet “spamming”

• Need proper account setup to be taken seriously

• Need to devote time and effort to building followers and “expertise” status

Page 4: How To Use Twitter For Business

Twitter Success• Charity 12for12 raised $32k for kids charities through Twitter.

• Mobile Korean BBQ service - Kogi uses Tweets its van movements to inform hungry followers where the vans will be throughout during the night and has long lines waiting for them when they park up.

• Comcast handles over 1000 customer service queries a month through Twitter and has lifted it’s customer care reputation significantly

• Coffee shop CoffeeGroundz has built a huge loyal patronage by holding regular “tweetups” and providing coupons through tweets

• DellOutlet made $2m in 1 year, promoting refurbished stock exclusively on Twitter

Page 5: How To Use Twitter For Business

Get Setup Professionally

• Choose a good username – it’s your brand

• Add a real photo or brand image

• Enter a compelling bio

• Customise background and “look”

Page 6: How To Use Twitter For Business
Page 7: How To Use Twitter For Business
Page 8: How To Use Twitter For Business

Follow a Business Process

• Determine Your Business Objectives

• Research Your Market

• Build your Followers

• Engage with People

• Manage the Process

• Measure and Fine Tune

Page 9: How To Use Twitter For Business

Use Tweeting Account Tools

Page 10: How To Use Twitter For Business

Use Automation Tools

Page 11: How To Use Twitter For Business

Use Analytical Tools

Page 12: How To Use Twitter For Business

Business Strategies

Page 13: How To Use Twitter For Business

6 of our 25 Powerful Business Strategies

1. Instant Customer Service

2. Crisis Management

3. Spy on Your Industry

4. Event Promotion

5. Product/Service Promotions

6. Find Sales Opportunities

Page 14: How To Use Twitter For Business

Twitter Business Blueprint – Silver Twitter Business Blueprint – Silver PackPack

• FULLY ILLUSTRATED 46 page guide covers everything you need to know to get the most out of Twitter in your business

• How to reduce your Twitter time and increase your Twitter effectiveness

• How to find people and businesses related to your industry

• Case Studies of successful business users

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Page 15: How To Use Twitter For Business

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BONUS 1 – Starting Out. 40 Fully Illustrated Pages on Account Setup, Tools, Etiquette, Language, Getting Followers

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BONUS 4 – Developing Content Skills Ebook. Tips on

developing content for your website, blog or social media pages

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Page 16: How To Use Twitter For Business

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• Entire Silver Pack and bonuses

• Professionally designed Twitter background and customised Twitter account colour theming

• Custom 'Follow Me' button added to your website/blog

• Twitter Automated Updater for your Wordpress Blog

Page 17: How To Use Twitter For Business

BONUS 1 –

Starting Out

BONUS 2 – 25 Powerful Twitter Business Strategies

BONUS 3 – Facebook for Business

BONUS 4 – Developing Content Skills

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Twitter automation tools installed

Page 18: How To Use Twitter For Business

Start Using the Commonsense Twitter Business

Blueprint Now and Reap the Benefits

for Your Business!