how to use twitter- an overview for aiim chapter leaders
DESCRIPTION
This is the presentation I gave to the AIIM Chapter Leader meeting in March of 2011. Feel free to download, modify, and share this.TRANSCRIPT
Using Twitter to Market Your
Events AIIM Leadership Meeting
Daniel O’Leary, VP, LincWare@danieloleary
Communicate and stay connected through the
exchange of short updates called “tweets” of 140
characters or less
What is Twitter?
Why Tweet?
Organize A Revolution!
John Mancini Sarah Palin Oprah Google NASA Charlie Sheen
Barack Obama Chelsea Football
Club Bill Gates Lady Gaga Stephen Colbert
Keep in touch with important people
First Things First
Setup your Profile
Determine who to follow
Tweet!
Reply to users and their tweets Begins with the @username Shows up in the mentions tab
What is an @Reply?
Any twitter update that contains your username
Shows replies to your tweets
What is an @ Mention?
RT = Retweet. Repost someone's update as your own
Tweet- a single update Tweetup – tweeting with other people on a
topic for example #justinbieber or #wpfd Trending Topics- most talked about topics in
real time Lists- organize your followers
Twitter Lingo
Try to convey your point in a single tweet
Use tools like bit.ly or goo.gl to shorten links
Provide valuable content Watch what you tweet
Twitter Tips
Twitter.com Hoot Suite Tweet Deck Twitter for iPhone Twidroid
Twitter Apps
Obviously, follow @danieloleary #AIIM Hash tag #ECM #BPM #Capture #SharePoint Other suggestions?
Connect with other AIIM People
Promote your Chapter on Twitter
Special thanks to Kevin Ells from Konwledgelake for his hard work for our chapter
Live blog / tweet chapter meetings Connect with other users Share slides and presentations
Slideshare , Authorstream, YouTube Connect to Facebook and LinkedIn Promote members Educational opportunities
How AIIM LA Uses Twitter
Train users on how to use social media Connect with local users, presenters, and
sponsors Get Re-Tweeted by John and other AIIM
power users
Before Your Events
Create a LinkedIn group for your chapter Have a Facebook fan page E-mail before and after the event Hiring a squad of trained pigeons to harass
potential attendees
Linked In , E-Mail, Homing Pigeons
Questions?@danieloleary