How to Use These Slides• The following slides have been designed to help demonstrate the value of

TechSmith products within an organization. They are not intended to be a single cohesive presentation, but a set of ten use cases and customer stories that can individually be used to show how TechSmith products help in different areas of the organization.

• Slides 1 and 2 provide a general introduction to TechSmith in the workplace and how screencasts differ from camera video.

• Slides 4-13 cover the ten use cases and customer stories that touch different areas of the organization – Training, Sales, IT, HR, Finance, etc.

• Slides 14-16 provide a brief overview of TechSmith products, a way to get in touch with TechSmith, and some additional resources that may be helpful in making your pitch.

• Feel free to adapt and add to these slides to suit your needs.

Everyone is an expert at something.

TechSmith software makes it easy and efficientfor everyone to create content and share their expertise.

The following slides show examples of how TechSmith helps:

• Accelerate productive communication and eliminate wasted effort across the organization:Sales | HR | IT/Help Desk | Accounting/Finance | Training |

Project Management

• Enhance existing system investments by injecting images and video into:• Email• Presentation Software• Instant Messaging• Help Desk• Intranet• Social

Camera Video vs. ScreencastsVideos produced by professionals in studios are great, but extremely expensive. Screencasts, on the other hand, look professional and can be created by anyone. No studios, no actors, no lighting required - just TechSmith and your ideas. We know… we’ve been doing this for 27 years and counting.

Video Comparison:Camera Video vs. Screencasts

Training Doesn’t Have to Be an Event

● SME’s create and share videos instead of scheduling repeat meetings

● Experienced team members create onboarding content for new staff

● Retiring employees create videos to capture their knowledge before they leave

ACCELERATE:- Employee onboarding process- In-house skill development

ELIMINATE:- Lost knowledge when employees retire or

move to a different team- Knowledge sharing meetings- The cost of external training- Constant interruptions to answer simple

how-to questions

Customer Success Story:Virgin Media

TRAINING

Eliminate “What Did You Mean By…” Emails

● Use visuals to show your colleagues exactly what you see and eliminate the need for clarification

● Reduce time spent waiting for clarification

ACCELERATE:- Project Completion- Feedback Loop

ELIMINATE:- Long email threads with clarification delays- Repeat work due to unclear specifications

Customer Success Story:Vince Sarubbi, CIO, Webcor Builders

PROJECT MANAGEMENT

Tired of Answering the Same Questions?

“Creating a quick screencast significantly reduced the amount of chasing down incomplete information on submitted forms. We also experienced a 75% reduction in enrollment related questions and issues.”-Amy Casciotti, TechSmith HR Team

ACCELERATE:- Successful submission of employee health

plan enrollment forms the first time around- Process improvement for future years

ELIMINATE:- Answering the same questions over and

over again (ex. during open enrollment period)

- Disruptions asking for clarification

< SEE IT IN ACTION

HUMAN RESOURCES

Eliminate the Help Desk Back and Forth

• Give employees a quick way to clearly communicate their problems to the help desk staff

ACCELERATE:- Ticket resolution- Ability to focus on proactive projects

ELIMINATE:- Employee Downtime (while waiting for

ticket resolution)- Help desk tickets with incomplete

information- Back and forth help desk messages asking

for clarification- Costly desk visits and/or remote support

sessions

Customer Success Story: David Francis

< SEE IT IN ACTION

IT HELP DESK

Eliminate Repeat Training Sessions● Record screencasts whenever you’re

delivering live training to capture that “Over-the-shoulder” experience for others in the future

● Employees can return and view content when they need it

ACCELERATE:- Getting new staff up to speed on projects- Training multiple shifts efficiently

ELIMINATE:- Repeating training sessions for every new

employee- Follow-up questions on content that was

covered in training sessions

< SEE IT IN ACTION

TRAINING

Personalize Customer Support

● Respond to customer questions with personalized video to build relationship and establish understanding

● Create videos to document customer interactions and share with the rest of the company

● Create a library of support videos

ACCELERATE:- Resolution of customer support tickets- Deeper understanding of customer pain- Customer trust

ELIMINATE:- Extended wait times to repair software

bugs

Customer Success Story:David Baars, Pipeline Deals

CUSTOMER SERVICE

Replace a Meeting with a Video

“Having product demos available through a hosted video solution allows me to review these updates from my workspace and mobile devices as time permits keeping me productive throughout the day!”-Jim Watson, TechSmith Sales

ACCELERATE:- Getting key information to the right people

at the right time

ELIMINATE:- Expensive Meetings- Confusion from misinterpreted email

messages- The need to find that perfect calendar time

where everyone is available

< SEE IT IN ACTION

SALES & MARKETING

Help Get Your Customers to That “Aha Moment”

“One of the big things that we try to do is get our customers to what we call that ‘Aha Moment’ - where they say ‘I get it - this is what I can use this map for.’ Getting them to that point has led us to embedding videos in all of our products.”-Kelly Miller, Senior Product Marketing Manager, Mindjet

ACCELERATE:- Customer understanding of the benefits

your products- Creating a library of reusable videos to

support customers

ELIMINATE:- Tech support calls from customers that

need training- Customer confusion resulting from

static/unclear help documentation

Customer Success Story:Mindjet Software

SALES & MARKETING

Increases Sales with Personalized Videos

● Help prospects see, experience, and understand exactly what you can do for them

● Stakeholders who receive personalized content are 40% more willing to buy than those who don’t- Harvard Business Review

ACCELERATE:- Customer understanding of value your

offering presents- Trust & relationship building- Pass along of your content to decision

makers

ELIMINATE:- Long emails explaining complicated

concepts to customers- Getting lost in a sea of proposals

< SEE IT IN ACTION

SALES

Communicate Clearly and Securely

● Use visual annotations to ask clear and direct questions

● Blur out sensitive data● Customer Success Story:

DFCU Financial

ACCELERATE:- Procedure documentation- Information sharing

ELIMINATE:- Unnecessary sharing of sensitive data- Emails asking for clarification- Unprofessional quality of documentation- Use of multiple apps to capture/annotate

screenshots

< SAMPLE SCREENSHOT

TRAININGFINANCE

TechSmith SolutionsSnagitSnagit is a screen capture software that gives you all the tools you need to create engaging images and videos.

CamtasiaCamtasia, our powerful screen recording and video editing software, allows you to produce professional videos without having to be a video pro.

TechSmith RelayAn organization-wide learning solution, TechSmith Relay gives anyone the ability to record and share videos securely, and measure their impact.

See all TechSmith Products

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organization

What you won't get is just a bunch of licenses. What you will get is a real

person who not only understands the problems you're facing, but how to

help solve them. If you'd like to learn more about adding visuals into your

everyday communication and capturing knowledge across your

organization, we'd love to talk.

Request a consultation

Visit www.techsmith.com

Phone +1.517.381.2300 | Toll Free +1.800.517.3001 (U.S. & Canada Only)

Additional Resources• TechSmith Use Cases for the Workplace• When to Use Video in Business• How TechSmith Uses Video• Which TechSmith Products are Right for You• Snagit vs the Snipping Tool