Grow Yourself & Your Business With Social Media

What Surveys Have To Say About Power Of Social Media?

RETAIL IS SOCIAL 78% of consumers say that the posts made by companies on social media influence their purchases.

FOOD IS SOCIAL 49% of surveyed consumers find out about food through social media.

TRAVEL IS SOCIAL 85% of leisure travellers use their smartphone abroad.

TECH IS SOCIAL 90% of technology companies focus on strengthening relationships with customers by increasing engagement online.

NON-PROFIT IS SOCIAL A recent Facebook experiment encouraged organ donations via Facebook by adding a donation status to one’s timeline. Registrations increased by 2000%.

How Social Media Can Impact Your Business?

Customer Relationship Management

Market Research

Customer Retention

Competitive Advantage

The principle advantage of a social media program is the

opportunity to strengthen the

relationship between a company and its

customers.

67 percent of Twitter users who become followers of a

brand are more likely to buy the

brand's products.

The social media arena is a means to profile a target

audience to develop

marketing and advertising strategies.

Listening to competitor's message enables a company to

develop business strategies & tactics

that directly counter that competitor's

initiatives.

How Social Media Can Impact Your Business?

Cost Control Initiatives

Higher Sales

Public Relations

Recruiting

Reliance on social media channels to market products to

millions of consumers supports a company's efforts to control costs of essential functions,

including sales, etc.

Corporate news can be conveyed to an

audience in real time using multiple

social media channels such as Facebook, Twitter

and LinkedIn.

Sales can be increased by adding social

media functions to corporate

websites.

Social media platform is a cost-effective way to directly reach

potential employees

How To Go About Using Social Media As A Tool For Your Business?

Harvest Stories

About Your Company & Customers

Customers Create More Stories For Harvesting

Storytelling Humanizes Company

Humanization Creates Kinship

Kinship Drives

Purchase From New

And Existing Customers

Repeat

SOCIAL MEDIA SUCCESS PROCESS

Facebook Statistics

Total monthly active Facebook users: 1,440,000,000

Total mobile Facebook users: 874,000,000

Total number of minutes spent on Facebook each month: 640,000,000

Percent of all Facebook users who log on in any given day: 48 %

Average time spent on Facebook per visit: 18 minutes

Total number of Facebook pages: 74,200,000

Links Shared: 1 Million

Friends Requested: 2 Million

Messages Sent: 3 Million

Half Life of A Facebook Post: 90 Minutes

Every 20 Minutes

Twitter & LinkedIn Statistics

1 Billion+ users

Twitter has 320m monthly active users.

500m tweets are sent per day.

80% of Twitter are active users on mobile.

Engagement decreases after 3rd tweet

High Conversion Rates

Half Life of A Tweet: 18 Minutes

300 Million+ users

35% of users access LinkedIn every day

39% of users pay to use LinkedIn via premium accounts

Over 25 million profiles are viewed on LinkedIn daily

1 out of 3 professionals on the planet has a LinkedIn profile

41% access LinkedIn from their mobile device

LinkedIn – The Big Brother

LinkedIn – The Big Brother

Today’s leader are social leaders

It starts with you….

How a tweet turned Uber’s first hire into billionaire?

THE POWER OF A TWEET

Graves was Uber’s First Hire

Joined on 1st March 2010

His Net Worth Today: $1.3 BillionMade into the Forbes list of World’s

Billionaires

Travis Kalanick, Uber CEO

January 2010

Ryan Graves,Head, Global

Operations, Uber

How Facebook Status Saved A Person From Imprisonment?

“Where’s my pancakes?” 

A status used as an evidence to keep a man out of jail!

• It served that very purpose for 19-year-old Harlem resident Rodney Bradford, who was arrested in 2009 on suspicion of robbery.

• His defence lawyer used the time-stamped entry as evidence to prove that Bradford was at his father’s home at the time of the crime.

• The district attorney subpoenaed Facebook to verify that the status update had been submitted from his father’s home, which it later confirmed. The charges against Bradford were then dropped.

How Does One Fake Tweet Cause a Stock Market Crash?

How Does One Fake Tweet Cause a Stock Market Crash?

According to the Financial Times, that one tweet sent shock waves through the stock market — causing the S&P 500 to decline 0.9% — enough to wipe out $130 billion in stock value in a matter of seconds.

The Twitter feed of the Associated Press told us that Barack Obama had been injured in an explosion at the White House. The tweet was fake — the product of a hack — but given the events in Boston last week, the news spread like wildfire, garnering more that 4,000 retweets.

Empower Yourself With Social Media

How to Promote Your Business With Personal Social Profiles?

• If you want to align your personal Twitter efforts with your business goals, focus on providing content that serves your clients’ needs and represents your business in a positive way. Each profile affiliated with your business should look the part and follow company branding standards.

• You can use up to 160 characters in your Twitter bio.

• Include your job title and relevant interests. Explain your affiliation with your business because that informs visitors about what content to expect from your Twitter feed.

• Link to your company’s profile. Use an @companyhandle link to make it easy for visitors to learn more about your business.

• Use hashtags for keywords or topics you follow.

How to Promote Your Business With Personal Social Profiles?

#2: Brand Your Profile on Twitter

By enabling followers on Facebook, you can market to people who are interested in your public content without having to add them as friends. This is a common strategy used by celebrities and social influencers.

How to Promote Your Business With Personal Social Profiles?

#3: Leverage Your Profile on Facebook

your Facebook description should be concise and highlight both business goals and personal contributions.

What to measure ?

Tips For Social Media

Pass The Re-Share Test

Be B oldB

Cross Post

Be Valuable

Tips For Social Media

Approach social from the eye of the buyer and writer or curate content that improves their life or business.

Be authentic. Be yourself. Don’t try to copy someone else’s game plan. Every company is different and your unique content must come from the heart and soul of your company. Be you.

The key is to focus on the right conversations that are meaningful to your business, like replies on Twitter, posts to your fan page on Facebook and to look for the local, targeted conversations you can become a part of.

Tips For A Power Tweet!

#1: A Message Worthy Of Our Attention

#2: The Right Character Count (70-100 Characters Suggested)

#4: Use The Right Hashtags At The Right Frequency (1-2 At A Time)

#3: Eye-Popping Picture

#5: Relationships Built In Advance

#6: Your Influence?

The Take Away….

“If you stay traditional, you'll never be unique, Make the audience a part of the experience, and in turn they'll contribute to the viral nature of your campaign.”

What You Have Always Wondered?

Time For Some Questions And Their Answers!