how to use social media for customer engagement for accountants

© 2013 Exact |

How does online engagement help to

attract new business?

Mark Appel

© 2013 Exact |

- Introducing Exact

- Who am I?

- Who are you? (poll)

- What is happening?

- What are the new principles?

- How to apply to my practice?

- Q & A

2Exact theatre - Accountex

Agenda

© 2013 Exact |

We’re a top 25 European software provider.

One of Europe’s leading online accounting software for SMEs and accountants

Over 100,000 European companies already use Exact Online business software.


Exact

© 2013 Exact |4Exact theatre - Accountex

Exact

‘We help accountants to reduce their costs, manage the relationship with their clients and provide value added services. Enabling the success of accountancy practices is at the heart of what we do.’ Hartmut Wagner, Managing Director Cloud Solutions

Delft London


Who am I?


Who are you? (poll)

Do you believe that the use of social media has a benefit to your accountancy firm?


What is happening?

Source: Living Group, April 2013


What is happening?


What are the new principles?

1. To replicate you first need to share

2. Find instead of search

3. Knowledge without having

connections is useless


How to apply to my practice?



1. Listen first

2. Share

3. Engage



- Opportunities!

- Social media needs effort

- It’s simple, just be yourself…


Who are you? (poll)

Do you believe that the use of social media has a benefit to your accountancy firm?

© 2013 Exact |

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Q & A

how to use social media for customer engagement for accountants

Business