how to use snapchat for business
TRANSCRIPT
HOW TO: Use Snapchat for Business
Dygert @ConsultMent#YesPHX
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
#Yes
Phx
Social Media Rules
#Sta
rtupP
hoen
ix
● Every social site has a unique culture○ understand | engage | innovate
● Everything has balance.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion○ When creating content: “How do I create VALUE”
● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● Strategize, PLAN & AUTOMATE
WHAT IS SNAPCHAT● A real-time photo & video platform● Where content only stays for 24 hours or LESS● And is not saved (unless you choose to…)
● Launched in 2012● Estimated value = $20 Billion
The source: Periscope (vertical screen hack). WHY (examples)
SNAPCHAT STATS● Launched in 2012
● EVERY DAY Snapchat reaches 41% of US 18-34 year olds● 50% of all new users are OVER 25● 150 million users● 10 billion videos watched daily● Now allows for advertising (and recently expanded)
Snap Stats HERE: |
Let’s Do it:● Go to app store● Download Snap● Create an account● Find ME!!! Cjdygert
HOW TO USE IT:● Open snapchat
○ Should be on camera screen● Click around
○ Snap feed button (bottom left)○ Stories button (bottom right)○ Account (top center)
● Take a photo● Click arrow to send
○ Select STORY & send to a person● Changing your username = cannot
Advertising on Snapchat● Can upload a unique geo-filter (one small fee $9 - $150
○ Based on size radius of geo location● Snap Ads
○ Shown between stories○ 5x higher click / swipe through rate
● Sponsored GeoFilters○ Nationwide = Can cost thousands of dollars.
● Snapchat lenses○ During Super Bowl 50, more poeple (160M) viewed the
filter than viewed the game. Gatorade won.
Snap Stats HERE: |
USE SNAPCHAT (FO FREE) IN YOUR BUSINESS● CREATE VALUE● Tell a story● Show BTS (Behind The Scenes)● Humanize the experience● Offer incentives
○ Stories only stay live for 24 hours. Automatic urgency● Recruit talent (or ideas)● Host Q&As● Show off your event● Sneak Peeks of products / services● Grow via Influencer collaboration● Feature your followers● Demo your product / service
Snap Ideas HERE
SO REALLY… WHY● The noise is still really low for businesses
● Let’s you reach today & tomorrow’s consumers easier● Advertising potential: 10 Billion videos (stories) watched daily
(8 billion on FB)● Let’s you be authentic
○ AKA - easy content creation (little invested time)
A few more ideas:
Snap Ideas HERE
DifferencesSnap VS Instagram Stories
● Only allows you to post to your story
● You probably have an already-built-in audience
● Can send directly to people● Many people are used to snapchat
Best people to followOn Snap
According to the best people on snap...duh
Chelsea Dygert | Twitter | Snapchat● Me● Leon Lush● Local Radio DJs● News Stations● Your Competition
Vincent Orleck | Twitter | Snapchat:● IAmJamieFoxx● NextGenBizman● ShopCalico● WeAreCisco● WomenInTech● Experian_US● Sabasedighi● NJRish● Chris D’Elia● Vincent… of course
Tools | Tips | TO DOs:Promote - use it, cross promote it
Put your SNAP CODE in your business
Engage - with others, events, news, trending
Monitor - See how many are viewing your story
Automation: Interns, Employees, Partners + Calendar
TO DO cont...
A) Join: Meetup.com/Eureka-ScottsdaleB) Shout out some topicsC) Leave your email if you’re interested in further classesD) Come back 4th Wednesday of October
What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT