how to use linked in groups for marketing

11
How to create and manage LinkedIn groups

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Page 1: How to use linked in groups for marketing

How to create and manage LinkedIn

groups

Page 2: How to use linked in groups for marketing

LinkedIn Group is a place where you can manage your community based on common interest, experience, affiliation, and goals.

This presentation will help you get started on how to create and manage a User Group on LinkedIn.

What is LinkedIn Group?

Page 3: How to use linked in groups for marketing

Go to www.linkedin.com. If you do not have an account click on “Join LinkedIn Today”. If you have an account, click on “Sign in” link located on the top right side of the page.

Click on the “Groups” link situated in the navigation bar on the top of the page.

How to create LinkedIn Group?

Page 4: How to use linked in groups for marketing
Page 5: How to use linked in groups for marketing

Under Groups select “Create a Group”

Fill out the form displayed including name description of the group

You can create an open group or members only group.

How to create LinkedIn Group?

Page 6: How to use linked in groups for marketing
Page 7: How to use linked in groups for marketing

Once you have successfully created the group, you will be taken to the Manage: Invite Members page.

Here you can send invitations to anyone you wish to add to your group.

You can also use “Send Invitations” option to send out email invitation.

How to create LinkedIn Group?

Page 8: How to use linked in groups for marketing

You will receive an email from LinkedIn upon creating the group. The email will also include a link to your LinkedIn Group page.

How to create LinkedIn Group

Page 9: How to use linked in groups for marketing

Log in to LinkedIn, and select "Groups" link. Find the new group you created. Click on the "Manage" link below the group name. A list of all your group members will appear.

Using the "Discussions“, "Updates“ you can easily start a discussion with your group members, or update the status of your group.

How to manage LinkedIn Group?

Page 10: How to use linked in groups for marketing

The "Manage Group" and "Invite Members" menus allow you to pre-approve, block or invite members. You can also change the owner or managers of the group or delete it.

If you want to block certain members from your Group, use the “Remove & Block” button on the Manage tab.

How to manage LinkedIn Group?

Page 11: How to use linked in groups for marketing

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