how to use kawo

Product Overview

Welcome!

KAWO is a social media management tool that makes it easy to pull and repurpose your existing content on Facebook, Twitter, and Instagram onto Chinese social media.

© COPYRIGHT 2014 KAWO

Logging into your KAWO account takes you to your central dashboard.


The statuses of posts are labeled.

posts have been successfully published on Chinese social media.

PUBLISHED

means a post is going viral, and HOT

posts have just been pulled into the platform.NEW

means you should check your post again for sensitive words.

FLAGGED


If you have more than 1 account, click on your brand name to switch.

Switch easily from one account to the other.


To invite team members to manage the KAWO backend, click the edit button. Here you can edit your name, logo, social media accounts attached, and users who can edit.


Clicking “New Post” lets you create a post directly on KAWO.

• Edit in English or Chinese

• Upload an image or add an emoji

• Choose to post on Sina Weibo, Tencent, or both

• Post now or schedule a time


To see how a published post looks on Weibo, click the arrow and “View on Sina Weibo” on the dropdown menu.

A new window will open with the post on Sina.

This tells you where a post was made -

directly from Sina or via the KAWO platform


Hover your mouse above a post and click the magnifying glass to enlarge an image.

The status of each post is on the upper right hand corner. indicates a popular post.

HOT


Clicking “edit post” allows you to edit the English or Chinese of a post, as well as the source of a post.

Posts can be edited or deleted before publication by clicking the arrow.


Clicking “Analytics” shows you insights about your engagement and followers over time.


Hover your mouse above the engagement chart to see more information on a specific date.


Hover your mouse above the fan growth chart to see more on your fan demographics.


Thanks for watching!

For more information, please contact

[email protected]

how to use kawo

Social Media

chinese social

sina weibo

kawo

clicking

edit

sina

post

posts