How to Use Internet Marketing to Grow your Company

David Steele, PartnerIntrada Technologies

Also known as digital marketing, web marketing, online marketing, or e-marketing.

Also refers to search engine Marketing (SEM),search engine optimization (SEO), banner ads on specific websites or devices, email marketing, and Web 2.0 strategies.

What is Internet Marketing?

What is Web 2.0 strategies?

social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies

What is Internet Marketing?

Marketing Plan

Identify SCASustainable Competitive Advantage

Goals and Strategy

Develop Plan

Implement Plan

Track Results

Analyze Results

Refine Plans

Research Target Market

Internet Marketing Focus:

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Banner Ads - Google

Web 2.0 – Social Media

Develop Plan/Implement Plan/Track Results/Analyze Results

Develop Plan

GOAL: Increase Tire Sale TrafficTARGET: Home Decision MakerCAMPAIGN: Internet Marketing

Search Engine Optimization (SEO)Search Engine Marketing (SEM)Banner Ads - GoogleE-Mail Marketing – E BlastsWeb 2.0 – Social Media - FB

Google Webmaster GuidelinesGoogle 101: How Google crawls, indexes and serves the web.

W3C develops technical specifications and guidelines through a process designed to maximize consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community.

It's a virtual front door to customers and many times that first impression is critical to results.

Do you have a professional website but also a strategic plan to track success?

Enterprise-class web analytics made smarter, friendlier and free.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Bounce Rates

MIN MAXe-Commerce 14% 68%Product Information 3% 50%Lead Generation 5% 81%News / Media 25% 82%Branding 22% 70%Other 13% 85%

When: Monthly historyDays of monthDays of week Hours

Who: Countries Full list Robots/Spiders - Full list Last visit

Navigation: Visits duration File type Viewed Full list Entry ExitOperating Systems Browsers

Referrers: Origin Referring search engines Referring sites Search Key phrases Search Keywords

Others: Miscellaneous HTTP Status codes Pages not found

AWSTATS

When: Monthly historyDays of monthDays of week Hours

Who: Countries Full list Robots/Spiders - Full list Last visit

Navigation: Visits duration File type Viewed Full list Entry ExitOperating Systems Browsers

Referrers: Origin Referring search engines Referring sites Search Key phrases Search Keywords

Others: Miscellaneous HTTP Status codes Pages not found

AWSTATS

Navigation: Visits duration File type Viewed Full list Entry ExitOperating Systems Browsers

AWSTATS

The correct E-Commerce system combined with a strategic marketing plan can create an online selling machine

that does not need a vacation or gets sick.

E-Blasts reach current clients and potential customers with information about services and offers.

When: Monthly historyDays of monthDays of week Hours

Who: Countries Full list Robots/Spiders - Full list Last visit

Navigation: Visits duration File type Viewed Full list Entry ExitOperating Systems Browsers

Referrers: Origin Referring search engines Referring sites Search Key phrases Search Keywords

Others: Miscellaneous HTTP Status codes Pages not found

AWSTATS

Navigation: Visits duration File type Viewed Full list Entry ExitOperating Systems Browsers

AWSTATS

Here are 7 questions that I ask before I hit the "publish" button:1.Have I read the post in its entirety after finishing it?2.Have I chosen my title carefully?3.Have I proofread it?4.Have I linked to one or more of my older posts?5.Have I made sure that all my links are working?6.Have I included a captivating image?7.Have I included one or more ways to engage with my readers?

Choose a technology partner to help the company grow and get the biggest bang for its buck.

1. Is technology the solution or a tool used to provide a result?2. Is the user experience created by a user or a programmer?3. Who is writing the content and what is their background?4. Sometimes smaller is better.5. Is SEO (Search Engine Optimization) part of the initial discussion?6. Is there a Strategic Plan for using the Internet?7. How does your vendor explain your business?8. Take advantage of FREE Website Audits and Analysis services.9. When quoted a price, discuss ROI goals.10. Check References and ask questions at the result level.

A SUCESSFULInternet Marketing campaign

requires a plan.

There’s a saying that I’m sure you know – “those that fail to plan, plan to fail”.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291Check out our Search Engine Optimization Starter Guide!Google Webmaster GuidelinesGoogle 101: How Google crawls, indexes and serves the web.

World Wide Web Consortium (W3C)www.w3.orgW3C develops technical specifications and guidelines through a process designed to maximize consensus about the content of a technical report, to ensure high technical and editorial quality, and to earn endorsement by W3C and the broader community.

Social NetworksManage multiple Twitter, Facebook, LinkedIn or Ping.fm accounts in one easy to use interface.http://hootsuite.com/

http://www.google.com/analytics/

WebPosition  http://www.webposition.com/

David Steele, Partnerdjsteele@intradatech.com