how to use giving to make profit?
DESCRIPTION
Giving is a powerful tool for business if used correctly. But what is giving?TRANSCRIPT
SoGW W W . S T R A T E G Y of G I V I N G . C O M
GIVINGSTRATEGIC
TOOL
as a
B Y M I I K K A L E I N O N E N
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Givinginitiatesamovement.Acompanythathasgeneratedmovement
intherecipientscanthendirectthisenergy.
SoGW W W . S T R A T E G Y of G I V I N G . C O M
Acompanythatgivescanquiteliterallygettheworld’sresourcestoworkforitsbenefit.
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BUT WHAT ISGIVING?
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W W W . S T R A T E G Y of G I V I N G . C O M
Giver Receiver
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W W W . S T R A T E G Y of G I V I N G . C O M
Givingisdividedintwoconsecutiveprocesses.
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GIVINGPROCESS
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GIVINGPROCESSREDEMPTIONPROCESS
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Bothofwhichcanbefurtherdividedintotwoparts.
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Thefirstpartingivingisthemostdistinctandthemostvisible.Atthesametime,itisthehardest.
W W W . S T R A T E G Y of G I V I N G . C O M
Givingprocessisonlyactualizedwhenthereceiver
acceptsit.
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Receivingagiftalwaystriggersamotion
inthereceiverthatignitestheredemptionprocess.
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Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.
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Howcanthisbeturnedintoastrategy?
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Thinkbackwards.
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W W W . S T R A T E G Y of G I V I N G . C O M
Y
Howarewehopingtochangethethinkingorbehaviorofthereceiver?
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ZWhatdoesthereceiverwant?
W W W . S T R A T E G Y of G I V I N G . C O M
XWhatdoweneedtogivetogettheresultsweare
lookingfor?
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Simply...
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W W W . S T R A T E G Y of G I V I N G . C O M
Themotiongeneratedinthereceiver
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Themotiongeneratedinthereceiver
Theneedsofthereceiver
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Themotiongeneratedinthereceiver
Theneedsofthereceiver
Thegivenobject
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