how to use facebook for business - beginner
DESCRIPTION
From our workshop on 06/12/13!TRANSCRIPT
What
is s
oci
al m
edia
?
Why s
oci
al m
ed
ia?
WHY?
1. C
om
munic
ati
on p
latf
orm • A communication channel
• Connect and create relationships
• An ongoing conversation
• Connecting with your connections connections: Networking in the digital world
2
.S
oci
al M
edia
C
onn
ect
s Yo
u
• Do you trust what advertisements recommend or what friends recommend more?
• People buy from people they know, like and trust.
You
Friends
Colleagues
Customers
Friends’ Friends
Colleagues’ Connections
Customers’ Connections
Your Connections’
Connections’
Connections, etc…
Top T
hre
e S
oci
al Pla
tform
s
Facebookpersonal
LinkedIn business
Twitter learning
Face
book What is it?
Face
book
• What’s on your mind• Photos, Video, Links, Text• Friends (5,000 max)• Business – Advertising, Marketing,
Public Relations, Customer Support, Loyal Communities
• Tag friends in text updates, videos, and photos
Face
book
• 1.1 Billion users• 751 Million Mobile Users• 20 minutes per day on
Facebook• 645 Million weekly page views
Facebook Stats
Face
book
• Navigate to www.facebook.com
• Click Sign Up
• Full name, password, email, gender, birthday
• Let users find you by your contact information or name
• Fill in the ‘About You’ section
• Add where you live and hometown
• Add education, current and previous employment
• Add photos
• Like pages-businesses, movies, TV, entertainment, etc.
• Join groups
• Find friends and family
• Update your status “What’s on your mind?”
Getting Started
Face
book
Personal Page
Face
book
• Friends• Colleagues• Old/current classmates• Pure Michigan• Michigan Economic Development Corporation• L. Brooks Patterson• Oakland County Business Center - MI-SBTDC• Pillar Social Media
Who You Should Friend or Like
Face
book Link your business
Facebook Page
Face
book PRIVACY
Facebook: Public vs. Private• The default setting for all content
you add is PUBLIC, unless you change it.
• “Always think before you post. Just like anything else you post on the web or send in an email, information you share on Facebook can be copied or re-shared by anyone who can see it.”
• They store everything you’ve ever share on Facebook.
Facebook: Privacy
• Chat with your friends directly on Facebook
• Video chat is also available (download app)
• Great way to connect with someone on a deeper level.
• All chats stored in Facebook Messages section
Face
book
Facebook Chat
Facebook PagesFacebook Business Pages
Face
book f
or
Busi
ness
Facebook for Business
Facebook for Business: Pages, Ads, Sponsored Stories, Platform:https://www.facebook.com/business
To Create a Facebook Page1. Go to: https://www.facebook.com/pages/create.php
Face
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or
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Creating a Facebook Page2. Choose the Type of Page:
• Local Business or Place• B2C, a brick and mortar store that people can visit, like a
boutique, restaurant, etc.• Company, Organization, or Institution
• B2B, a business that operates out of your home or on the road, etc.
• Brand or Product• Coca-Cola, Apple, Website, Cars, Clothing, etc.
• Artist, Band or Public Figure• Kelly Clarkson, L. Brooks Patterson, etc.
• Entertainment • Concert Tour, School or Professional Sports Teams, Movies,
etc.• Cause or Community
3. You will need the Page Name for each typeYou need the contact information for a local
business/place
4. Agree to Facebook Terms and Services
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Creating a Facebook Page Cont.5. Upload Profile Picture from computer or Import from Website
6. About• Add information about your company• Can link your website, Twitter, LinkedIn• Can skip or change later
7. Customize Facebook Page Web Address• Why?• Make it easier for people to find you• Branding• Can change only ONCE
8. Like your Page and set up admins.
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Building Your Facebook PageOnce you’ve created your Page, the next step is to make sure it represents your Brand and supports your Social Media Marketing strategy with coordinated content and graphics.
Content
About: • Write a short statement that clearly describes what your
business is, and include helpful links and contact information.
• Include important information such as your location, links, hours, photos, menus, etc.
Posts: • Add updates, photos, videos and links about your
business so people always see fresh content on your Page.
• The best way to reach your audience across Facebook and drive engagement is by posting regularly to your Page.
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Building Your Facebook Page
Graphics: Cover Photo, Profile Picture, Tabs
Cover photo: This is the first thing people will see when they visit your Page. Choose a unique photo and change it as often as your like. Specs: 851 X 315 pixels Cant include prices, contact information (website) or Calls to Actions (Like Us!)
Profile photo: This represents your Page on other parts of Facebook, like in news feed. Use your logo or another image that’s associated with you.Specs: Use a high quality image that scales well from 180 x 180 pixels to 180 x 180 pixels
Tabs and apps: Photos, likes and apps are at the top of your Page. Change the order so people see what matters to you first. Specs: Change Tab names and graphics (111 x 74 pixels) to represent your Brand.
Professional Appearance
• Cover Photo• Profile Photo• Custom Tabs
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Facebook Cover Page Contact Info
Size- 851 x 315 pixels Face
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Profile Photo
180 x 180 pixels
centered
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Building Your Facebook Page
Get Likes:• Invite Friends and email contacts to
Like your page.• Share the Page on your Profile or
another Page.• Add Facebook Like Button to your
Website.• Invite current and new customers to
like your Page, and promote it with in-store signs, flyers, emails, and website links.
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Facebook Page EngagementEngage with your customers
Give your Page an authentic and consistent voice, and encourage people to like and share your posts.
• Share exclusive content: Post photos, videos, menus or other "sneak peaks" about new products and events.
• Ask questions: questions let customers give feedback on a product or service.
• Create an event: Celebrate a launch, holiday, or anniversary and promote it to your loyal customers.
• Highlight what’s important: Hover over a story you’ve created and click on the star to make it wider, or on the pencil to pin it to the top of your Page, hide or delete it entirely.
• Manage everything in one place: Keep track of all the activity on your Page from your admin panel. Respond when people write on your Page timeline or send you a message and view your latest insights.
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Measuring Your Facebook Page
Facebook Insights*A Page needs 30 Likes before Insights are available. With Facebook Insights you will see:• Who your customers are • What day of the week most people
visit • How often people comment • Which posts are most engaging • Update your Page at times when fans
are most engaged, and encourage participation with weekly pinned posts.
To Do!• Post 3 times before next class– Share 1 Link– Post 1 Photo– Post 1 Update
• Get Cover Photo (851 X 315 pixels), Profile Picture (high quality image that scales well from 180 x 180 pixels to 32 x 32 pixels), and 3 Tab Pictures(111 x 74 pixels) Face
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Extra Credit
Add a Like Button to your Websitehttps://developers.facebook.com/docs/guides/web/
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Facebook for BusinessNext Steps…
1. Register for: a. Facebook for Business 2 Intermediate– 6/19/13b. Facebook for Business 3 Advanced– 6/26/13c. LinkedIn for Business 1 Beginner – 10/10/13
2. Bookmark:a. Workshop calendar - www.oakgov.com/peds/calendar
Facebook for BusinessConnect with the Oakland County Small Business Center…
1. Like on Facebook – Oakland County Small Business Center – MI-SBTDC
2. Twitter @OaklandCtyMiBiz
Facebook for BusinessConnect with me…
1. Like us on Facebook – Pillar Social Media
2. Signup for our newsletter:www.pillarsocialmedia.com/subscribe
3. Follow me on Twitter @socialmediamstr
4. Connect with me on LinkedIn linkedin.com/in/ericjamesvogel
