beginner facebook hannah grimes presentation april 24 2012

Presented by Christine Halvorson

Halvorson New Media

1HalvorsonNewMedia.com

2004

2005

2006 2007

2008Facebook

2009Twitter

2010 2011 2012

2003

ME

HalvorsonNewMedia.com2

Why you’re here Do you already run a Facebook Business

Page?


Why you should use Facebook Begin to build a Business Page (handout) Building a Fan base Best Practices Promoting your Facebook presence

elsewhere Brief review of “advanced” strategies


What What isis social media, social media, anyway?anyway?

Share content & have conversations

• Connectedness• Openness• Conversation• Community


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68% of people will buy a product because of a

Facebook referral http://dld.bz/amrP

Average age of Facebook user Dec. 2010?

38

Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.html HalvorsonNewMedia.com

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Sources: Per Research Center’s Internet and American Life Project; Nielsen CompanyHalvorsonNewMedia.com 11

July 2009: 332,240

Oct. 2010: 588,720

April 2011: 686, 360

(There are only 1.3 million people in the state)



Key Concern

But to be a business, you must be a person first


Facebook help: http://www.facebook.com/help/?ref=pf


Most should choose this option


Your business logo or a photo of you


Short description of your business or use your tagline

Your website or other…


This would be the “friends” of the Facebook “profile” (person) who created this business page(You could save this until later or not do at all.)


Use your personal or business email contacts, but…


Seems to be “buggy” or disabled


Profile Cover

Cover photo is 70 percent of the “real estate” on the page



“(Use) an image that is strong enough to…experience what it’s like to step in another’s shoes. That’s what the best storytelling does…”


All of these are “tabs” or “apps”; yours might only show 3; Photos always in same place-but shows most recent


Suggested strategy: Change your Cover photo frequently for Newsfeed visibility


Pinning keeps post at top for 1 week


Highlighting brings it across two columns

Upload cover photo Change cover photo regularly Use a clearly branded profile photo Pin a post to last one week Consider arranging apps/tab

• (


Job #1: Building a fan base



Tactics for gaining FansTactics for gaining FansAsk your friends to like the Page (different from “friending”)

Ask your friends to recommend you to their friends

Post good content and post regularly

• AskAsk them to them to ““LikeLike””Tell them howTell them how• Encourage them to ask Encourage them to ask others others Tell them howTell them how• Give them valuableGive them valuableContent…WHICH IS…Content…WHICH IS…


1. Videos2. Photos

3. Free stuff4. How to’s


Celebrities How-to’s A Positive Tone Videos Timing


Put up a poll Wrap up what you’re

saying with, “What do you think?” or “What experiences have you had in ….”

Strive for two-way communications


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The less people want to be at work, the more likely they are to cruise social media sites

and see your content


Negative comments: Answer, then delete



Settings to control who can post


On Admin Panel, go to “Manage”then “Edit Page” then “Manage Permissions”

Update often/once a day Strive for consistency

Follow others Respond with thanks

Give credit and build repoire Constantly add new fans


Get the whole team involved 52

Answer questions Conduct an interview

Highlight an employee Predict trends

Invite guest contributors Provide demonstrations/tutorials

Create lists (Top 5…) Tell the back story…

• Answer questions

• Conduct an interview

• Highlight an employee

• Predict trends

• Invite guest contributors

• Provide demonstrations/tutorials

• Create lists (Top 5…)

• Tell the back story…

Stuck for ideas? 53

How often Who writes Who edits Who approves Days of week Timely subjects Must-covers

Have an editorial calendar


Link to others/Feature/Favorite PagesHalvorsonNewMedia.com

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Facebook InsightsFacebook Insights


Here’s the key to writing well for social media…


Don’t be boring


Make sure you stand out from the crowd


•Mashable.com•SocialMediaExaminer.com•Ragan.com•Mari Smith


Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.

Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company, while continuing to write for Stonyfield Farm. See a list of current clients here.


beginner facebook hannah grimes presentation april 24 2012

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