how to use call-to-actions in your content marketing
DESCRIPTION
Your Sales Team aren’t the only ones who can close and convert. Your content can do it too, but not without a good Call-To-Action. Your content marketing might be great at driving traffic, but your visitors can’t read your mind (or hear your prayers for a better content marketing ROI). In order to drive conversions, you need to ask — you need to leverage a standout Call-To-Act. In this presentation, we cover how to make your content perform with high-converting CTAs. We’ll walk you through some of the best ways to leverage one of the necessary ingredients your content marketing recipe needs in order to cook up more conversions. You'll learn about: -The best practices of crafting effective CTAs -Different types of CTAs and when to use them -What your CTA should be asking for Enjoy! http://www.uberflip.comTRANSCRIPT
Hana AbazaDirector of Marketing
LIGHTS, CAMERA, CALL-TO-ACTION!
HOW TO USE CALL-TO-ACTIONS IN YOUR CONTENT MARKETING
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOUSEKEEPINGQ & A at the end of the webinar.
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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WHAT IS A CALL-TO-ACTION?
A call-to-action (a.k.a. CTA) is a button,
text link or image that prompts a visitor,
lead or customer to take action.
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Types of Actions
Buy a product
Signup for a service
Subscribe to something
Download an eBook
Register for a Webinar
Apply for membership
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Types of CTAs for Your Content Marketing
Button / Image CTA
Pop-up / Overlay CTA
In line (Content)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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SALES SITE
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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POP-UP (OFFER)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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POP-UP (SUBSCRIBE)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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TOP 5 PROBLEMS WITH CTAs IN CONTENT MARKETING
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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1. CTA is non-existent
2. CTAs are static
3. No thought to placement
4. Don’t sync with marketing tools
5. Not easy to update (without a
developer)
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Design
Color and contrast
Negative space
Visual Hierarchy
Sense of urgency
Communicate value
BASIC ELEMENTS OF AN EFFECTIVE CTA
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
#uberflip
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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CRITICAL ELEMENTS WHEN USING CTAs IN CONTENT MARKERING
Content to CTA Match
Contextual CTAs
Contextual Placement
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Advanced Marketing With Smart Filters eBook:
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Here’s what we do…
HOW TO USE CTAs IN YOUR CONTENT MARKETING @uberflip @hanaabaza
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Q & A