how to use blogging and social media to grow your client list
TRANSCRIPT
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
I’m Catherine and this is Heraklion, Crete.
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
The view from our office in Toronto
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
● Greek translator (IT, Medical, Technical)● Lead Greek translator for Apple
● Social media curator for Lingua Greca● Member of The Savvy Newcomer blog team
● ATA Mentor
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Housekeeping
• 10 min. for Q&A at the end
• Share on Twitter
• Slides will be available on Slideshare
& our website next week
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Talking points
• Social selling• Inbound/Outbound Marketing• Social media basics• Blogging for lead attraction• How to research & connect• Useful tools
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Social selling‘Always Be Closing’
becomes‘Always Be Helping’
- Leslie Ye, HubSpot
Old school sellingSmile & dial / pounce & pitch / always be closing.
New school sellingReach & teach / educate & engage / always be connecting.
- Jill Rowley, @jill_rowley, Social Selling Evangelist
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Social Prospectingallows you to mine the social web to identify new likely buyers- Socialnomics
Social Media Marketinghow businesses join the conversation inan authentic wayto build relationships- Doreen Moran – Digital and Social Marketing Strategist Im
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Image source: http://www.bounceideas.ca/inbound-marketing/
Inbound vs. Outbound Marketing
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Image source: https://vtldesign.com/inbound-marketing/inbound-marketing-vs-outbound-marketing/
Inbound vs. Outbound Marketing
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter profile
Handle: Company/NameBio: keywords
Links: website, blogLocation
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter profilePhoto
Headshot, professional
Header photo
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn profile
Photo
Headline
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn profile
SummaryYour elevator speech in writingFirst person and present tense
Use a conversational toneHighlight your achievements &
benefits for clients
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
What to share
Industry-related
Blog posts,News, Resources
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Self-promotion
Blog posts, Site content,Events, Achievements
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Don’t do on LinkedIn
• Incomplete profile• Not enough connections• No or few groups• Generic invitations
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Don’t do on Twitter
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• Professional not personal• No engagement• Automatic DMs• RTing is not all about you• Too few/many tweets• Spread them out
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
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Be CurrentBe RelevantBe Yourself
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
Figure out your target audience
Write quality content
Position yourself to help
Share your expertise & success stories
Write content that solves your clients’ problems
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
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Demonstrate your expertise
Use examples, quotes, testimonials
Be known as a resource
Share posts on social networks where your ideal clients hang out
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Blogging for client attraction
Example #1:Write a post about an event you attended and invite the organizers to read it
Example #2:Write a review about the localized version of a game you played, invite the developers to read it, then email them and offer your services
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter for finding clients
Get to know the people behind the company
Search for keywords clients might use, e.g. Italian translator
Include a location in your search to find local potential clients
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Twitter for finding clients
Introduce yourself & offer your services
Connecting on Twitter breeds familiarity
Collect twestimonials
Offer free help and advice
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn for prospecting
53% of LinkedIn users join 10 or more groups
Join linguist groups & groups where you are likely to find your potential clients
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn for prospecting
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Active participation• Start discussions• Reply to discussions• Share your knowledge
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
LinkedIn for prospecting
• Search for groups using keywords• Search for people by relationship, groups, location and industry
Personalize your invitation to connect!
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Dear [name],It was great meeting you at the XYZ conference last week, I enjoyed your presentation on ABC, especially the part about DEF.I hope to see you again (and have a quick chat if time permits) at next year's XYZ conference or another event.Kind regards,Catherine
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Free Guide to Social Media Apps & Toolswww.lean-labs.com/inbound-marketers-guide-social-media-apps-tools-ebook
Tools
HootSuite, for social media managementSocialoomph, for scheduling updatesFeedly, for reading blogsScoop.it, for content discovery & curationPaper.li, for TwitterImages: Unsplash, Pexels, StokpicCanva, to edit blog images
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
80 Twitter Toolswww.hongkiat.com/blog/twitter-tools/
Hashtags for linguists#xl8 & #t9n for translation#L10n for localization#1nt for interpreting#g11n for globalization#i18n for internationalization
+400 Free Tools for Businesshttp://growth.supply/free/
Tools
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How to use blogging and social media to grow your client list
#ata56 #xl8social @LinguaGreca
Catherine Christakiwww.linguagreca.comAdventures in Technical Translationwww.linguagreca.com/blog
Thank youfor attending!
Connect with me on Catherine ChristakiLingua Greca Translations